Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Paul Wright - AppsFlyer

Avatar for Swrve Swrve
November 22, 2016
0
70

Paul Wright - AppsFlyer

Avatar for Swrve

Swrve

November 22, 2016
Tweet

More Decks by Swrve

See All by Swrve
James Lodge - Fetch
Avatar for Swrve swrve
0
65
Siqing Lin - TUI Travel
Avatar for Swrve swrve
0
74
Adam Warburton - Travelex
Avatar for Swrve swrve
0
65
Philippe Meriaux - Happn
Avatar for Swrve swrve
0
130
1_Swrve_Barry_Nolan.compressed__1_.pdf
Avatar for Swrve swrve
0
77
Swrve & Fintech
Avatar for Swrve swrve
0
2.4k
SFMC
Avatar for Swrve swrve
0
45
Swrve & SFMC
Avatar for Swrve swrve
0
79
Salesforce Marketing Cloud + Swrve
Avatar for Swrve swrve
0
77

Featured

See All Featured
Distributed Sagas: A Protocol for Coordinating Microservices
Avatar for Caitie McCaffrey caitiem20
333
22k
Designing for humans not robots
Avatar for Tammie Lister tammielis
254
26k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
37
7.1k
The Impact of AI in SEO - AI Overviews June 2024 Edition
Avatar for Aleyda Solis aleyda
5
700
New Earth Scene 8
Avatar for Sydney Stone popppiees
1
1.4k
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
1
270
Believing is Seeing
Avatar for Spiro Bolos oripsolob
1
29
Organizational Design Perspectives: An Ontology of Organizational Design Elements
Avatar for Dr. Kim W Petersen kimpetersen
PRO
1
59
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
Avatar for Ines Montani inesmontani
PRO
0
130
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.6k
The Success of Rails: Ensuring Growth for the Next 100 Years
Avatar for Eileen M. Uchitelle eileencodes
47
7.9k

Transcript

  1. Closing Remarks: Mobile Moments London 2016

  2. None

  3. If you don’t have a mobile strategy, you don’t have

    a future strategy. - Eric Schmidt, Executive Chairman, Google c. 2012 “ ”

  4. Mobile’s tipping point Was like, soooo... 2013! Or was it

    2007? Source: comScore / Morgan Stanley

  5. Mobile advertising is big business In 2017... $99.3B $97.4B Source:

    ZenithOptimiedia Mobile Advertising Forecast
  6. None

  7. Mobile will become is the First Screen Source: eMarketer, Oct

    2015

  8. Mobile (Apps) Drives User Engagement Source: Criteo, State of MObile

    Commerce, 2015
  9. None

  10. 50% of marketers are not measuring mobile engagement and ROI

    Fact#1 Source: Adobe.com

  11. Source: Signal.co Only 40% are measuring app revenue Fact#2

  12. Source: AdRoll.com 20% use cross-channel data to evaluate all touchpoints

    Fact#3
  13. None
  14. None

  15. Measurement Data Insights Mobile needs you... ... to act responsibly

  16. THE ATTRIBUTION AUTHORITY 100% Independent & Unbiased $6B Ad Spend

    Measured 2000+ Integrated Partners 0 Financial interest in ad networks Advertisers 10K+ 250B Mobile Actions Measured Per Month                  

  17. Q. Where should we advertise? Source: AppsFlyer Performance Index H1

    2016 OS: iOS Market: Global Vertical: Non Gaming KPI : Install Volume

  18. Q. Who drives LTV in Europe? Source: AppsFlyer Performance Index

    H1 2016 OS: Android Market: Europe Vertical: Non Gaming KPI : LTV

  19. Helping our clients succeed

  20. None
  21. None
  22. None
  23. None
  24. None
  25. None

  26. I love mobiiiile!

  27. Networking drinks : THANK YOU

  28. Thanks [email protected]