Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Swrve & SFMC

Swrve
August 14, 2016
64

Swrve & SFMC

Swrve

August 14, 2016
Tweet

Transcript

  1. 2 pg / Shaping the Mobile Experience | Swrve solution

    #1 focus is inside the mobile app Uses TRR on mobile Uses TRR on web Has listened to Justin Timberlake and Jay-Z Last Campaign Seen: Welcome to Deezer Joined: 3 Months ago Last Seen: 2 Days ago Last Fashion Update: 3 Weeks ago Sessions: 14 Email Opened: Yesterday [email protected] From Boston Using: Northern Trail Outfitters on iOS 9.1 Last Campaign Seen: Welcome Campaign Joined: 1 week ago Last Seen: today Purchases: 0 SFMC Campaign: Multichannel FTUE
  2. 3 pg / Inside the app Outside the app Enriched

    Push SFMC: E-mail, SMS, Web Shaping the Mobile Experience | Message Center / News Feed “on-brand” Interstitials, banners, overlays, video, surveys, conversations. UI – Navigation/ Buttons UX Testing/Pricing/Journey
  3. 4 pg / Shaping the Mobile Experience | Extend the

    Journey & keep up with your mobile consumers… 1. Launch 3. Push 2. Decide 4. Communicate Inside the app 5. Email
  4. 7 pg / The power for marketing to interact with

    each and every user. NO engineering dependencies. NO coding. NO app store re-submission.