Designing Powerful Visuals for Engaging Learning

Subscribe to my newsletter at: https://mike-taylor.org/newsletter-2/

Transcript

1. Creating Powerful Visuals That Captivate & Engage Mike Taylor
2. Mike Taylor mike-taylor.org
3. Science of Visuals Practical Applications Design Principles Agenda
4. Check-In On a scale of 1-5, how confident are you in your visual design skills?
5. Science of Visuals 01
6. LOOKS MATTER!
7. Our unconscious mind can form likes or dislikes before the conscious mind even knows what is being responded to.
8. What we see, hear, feel, or experience in our first encounter with something colors how we process the rest of it. https://www.newyorker.com/science/maria-konnikova/headlines-change-way-think
9. Our automatic, subconscious reaction to a design influences how we perceive its relevance, credibility, and even usability.
10. MILLISECONDS Blinking your eye = 100-400ms
12. Marketers speak to the Lizard Brain 1 2 Types of Thinking
13. Marketers speak to the Lizard Brain 1 System 1 operates largely unconsciously and automatically System 2 requires conscious effort and control
14. CONSCIOUS ______________________________ LOGICAL
15. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL
16. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL Older Dominant Always On Automatic Newer Weaker Tires Easily Effortful
17. CONSCIOUS ______________________________ LOGICAL SUBCONSCIOUS _______________________________________ EMOTIONAL 11,000,000 bits/second 40 bits/second
18. Every second!!! 200 hours of music 6000 books 11,000,000
19. Stroop Test
20. System 1 & System 2 Thinking
21. Vision is the dominant channel through which we perceive the world
22. Misperceptions
23. Our brain isn’t like a video recorder
24. Foveal Vision
25. only about 1-2° of our visual field is high resolution.
26. Size of your thumbnail at arm’s length By the time you get to 5° away visual acuity drops 50%
27. Stare at this center mark No faces have been altered!
32. Did you catch ALL those changes?
35. Inattentional blindness: Our intuition is that we will notice something that's that visible, that's that distinctive, and that intuition is consistently wrong. – Daniel Simons Invisible Gorilla
36. Important visual information can very easily be overlooked. That’s a gorilla!
37. You are not even seeing most of what’s going on in the universe. Abhijit Naskar, Neuroscientist
38. WITHOUT INITIAL ATTENTION NOTHING ELSE MATTERS
39. SUBCONSCIOUS MIND
40. SUBCONSCIOUS MIND Supercomputer loaded with a database of programmed behaviors https://www.brucelipton.com/resource/interview/romp-through-the-quantum-field
41. most are acquired by time we are 6 YEARS OLD
42. How would you design for a 6-year-old?
43. Which of those things do you NOT like?
44. Directing Visual Attention 02
46. "How do I get into that 40 bits of consciously considered information?" "How do I direct foveal vision where I want it to go?"
47. Priorities for Visual Attention
48. 1 Movement 2 Focus 3 Difference 4 Brighter 5 Bigger 6 What’s in front 6 Priorities for Visual Attention
50. Movement
52. Focus
54. Contrast
56. Brighter
58. Bigger
60. Proximity (in front)
61. Movement Human Faces Stories There’s a Special Part of the Brain for Recognizing Faces Nancy Kanwisher (1997)
64. brainsight.app
65. Mayer’s Multimedia Principles for Learning
66. Multimedia Principle: People learn better from words and pictures than from words alone.
67. median percentage gain across 11 studies
68. Modality Principle: Present words as speech rather than on-screen text when explaining graphics
70. More solutions on problem solving transfer test
71. Coherence Principle: Avoid adding extraneous words, pictures or sounds.
72. More solutions on a transfer text WITHOUT extraneous media
73. Signaling Principle: Use cueing to highlight important information in graphics.
74. Improvement in retention compared to those without signaling.
75. Practical Application 03
76. Visual Hierarchy Organize and arrange visual elements in order of importance. It guides the viewer's attention to the most crucial information first, then to secondary elements, and so on.
77. https://www.appletoncreative.com/understanding-visual-hierarchy-helps-your-customers-understand-you/
78. https://visme.co/blog/visual-hierarchy/
79. https://visme.co/blog/visual-hierarchy/
80. Rule of Thirds Place key elements where imaginary lines dividing the image into thirds intersect. This creates a more engaging composition that naturally guides the viewer's eye.
81. A Which is more interesting/attention-getting? B
82. A Which is more interesting/attention-getting? B
83. Simplify: Remove unnecessary details White Space: Balance elements, avoid clutter Signaling: Use arrows, bold, color-coding Human Faces: Draw attention, guide focus Six Priorities: Movement, focus, contrast, brightness, size, proximity Visual Hierarchy: Use size, color, contrast for importance Rule of Thirds: Place key elements at grid intersections Grids: Create structured layouts
84. Good design Whitespace, alignment, & uncluttered will get you a long way.
85. Wrap Up *
86. Aristotle "The soul never thinks without a picture."
87. Check-In What is one thing you will use in your work?
88. Cognitive neuroscientist Carmen Simon reveals how to use brain science to attract attention, influencing memory and decisions Carmen Simon linkedin.com/in/drcarmensimon
89. Connie Malamed’s book empowers designers to enhance understanding and interest through effective visual design for instructional materials. Connie Malamed linkedin.com/in/conniemalamed
90. Improve eLearning effectiveness with evidence-based design principles and practical guidance based on Richard Mayer’s research on multimedia learning.
92. Q&A https://bit.ly/visual-attention