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Future-Proof Links: Users, Updates & AI

Future-Proof Links: Users, Updates & AI

Tamara Novitovic

October 04, 2024
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  1. #BRIGHTONSEO Future-Proof Links: Users, Updates & AI Tamara Novitović ​

    Head of SEO @ Bazoom /in/tamara-novitovic/ Speakerdeck.com/tamaranovitovic
  2. "Our cutting-edge platform guarantees revolutionary best shoes for running functionalities,

    enhancing user experience in unimaginable ways." "Our platform offers the best shoes for running, designed with your comfort in mind." #BRIGHTONSEO
  3. DATA PROCESSING MACHINE LEARNING TESTING + QA CATEGORIZATION Type: internal

    integration Use: backlink strategy Goal: improving relevancy Project duration: 6 months AI-powered tool for web categorization
  4. • • • • increased backlink visibility easier link opportunity

    discovery improved efficiency in strategy work more accurate link prospecting AI-powered tool for web categorization
  5. AI can analyse competitor backlink portfolios to reveal their strategies

    and tactics COMPETITOR ANALYSIS AI models can sift through large amounts of backlink data to identify the best opportunities PRECISION TARGETING Backlink analysis #BRIGHTONSEO
  6. AI can suggest topics that not only fill gaps but

    also match user intent STRATEGIC CONTENT CREATION Identifying content gaps, ensuring that the content aligns with Google's recommendations IMPROVED RELEVANCE Content gap identification #BRIGHTONSEO
  7. Email tools powered by AI can automate outreach & follow-up

    sequences based on recipient actions EFFICIENCY & FOLLOW-UP AI tools analyze recipient behavior and preferences to craft customized messages RECIPIENT DATA Outreach & personalization #BRIGHTONSEO
  8. • • Identifying patterns and trends in user behavior Backlinks

    remain even more relevant over time FUTURE-PROOFING • • Aligning content with search engine algorithms patterns Positioning your brand as a thought leader PROACTIVE STRATEGY Trend prediction #BRIGHTONSEO
  9. G O O G L E A L G O

    R ITHM UPDA TE R A N K B R AI N N O F O L L O W G E N E R A T I V E A I P A N D A C H A T G P T 2 0 1 3 2 0 1 9 2 0 2 3 2 0 1 2 2 0 0 6 2 0 2 1
  10. PREVIOUS DOCUMENTATION: NEW DOCUMENTATION: “Google uses links as an important

    factor in determining the relevancy of web pages.” “Google uses links as a factor in determining the relevancy of web pages.” #BRIGHTONSEO
  11. The #1 result in Google has an average of almost

    4x more backlinks than positions #2-#10. #BRIGHTONSEO
  12. 46.5% spend $5,000 to $10,000 a month on link building

    56.2% believe that link quality and quantity impact rankings 89% of marketers produce content with the goal of earning links #BRIGHTONSEO
  13. Satisfying Search Intent is ultimately Google’s #1 goal SEARCH EXPERIENCE

    • • • • • impressions CTR bounce rate dwell time conversions KEY METRICS #BRIGHTONSEO
  14. Behavioral AI analytics (competitors) Analyze user behavior on competitor content

    with strong backlinks What keeps users engaged? What information the pages provide? Is there a linking pattern? #BRIGHTONSEO
  15. Behavioral AI analytics (internal analysis) Analyze user behavior on your

    existing content What are my highest-performing pages? Where do users drop off? What search intent do these pages resonate with? #BRIGHTONSEO
  16. Behavioral AI analytics (link prospecting) Identify "linkable opportunities" Use AI

    to find broken links on authority pages relevant to your niche with high user engagement What search intent do these pages resonate with? #BRIGHTONSEO
  17. SEOs said they believe Google will continue to use links

    as a ranking signal. 94% in 2022, #BRIGHTONSEO
  18. • • • AI is a tool, not a replacement

    Link building is reshaping Less generic, more user-centric KEY TAKEAWAYS #BRIGHTONSEO 42
  19. THANK YOU! Tamara Novitović • • • Head of SEO

    at active conference speaker agency and in-house experience : [email protected] : in/tamara-novitovic/ : slide deck
  20. References: • • • • • • • • •

    • • • • • • • • • • • • https://www.semrush.com/blog/future-of-seo/ https://www.slideshare.net/GiuliaPanozzo1/giulia-panozzo-neruoscience-of-search-brightonseo-april-2023 https://www.techopedia.com/google-search-statistics https://backlinko.com/user-behavior-and-seo https://go.semrush.com/Ranking-Factors.html https://www.semrush.com/blog/ranking-factors-semrush-study/ https://userp.io/link-building/state-of-backlinks-for-seo/ https://www.buzzstream.com/blog/helpful-content-link-building/ https://linkforgedigital.com/blog/future-of-link-building/ https://aira.net/state-of-link-building/the-impact-of-link-building/ https://www.semrush.com/blog/artificial-intelligence-stats/ https://www.demandsage.com/content-marketing-statistics/ https://www.marketingaiinstitute.com/hubfs/2023%20State%20of%20Marketing%20AI%20Report_V2.pdf https://www.searchenginejournal.com/chatgpt-for-keyword-research/483848/ https://ahrefs.com/seo/glossary/search-intent https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://www.thinkwithgoogle.com/consumer-insights/ https://backlinko.com/hub/seo/search-intent https://wpjournals.com/website/rethinking-backlink-strategy-user-intent-over-homepage-links/ https://www.wix.com/seo/learn/resource/backlinks-101 https://www.webfx.com/blog/seo/evolution-of-seo/