The agentic SEO stack - context over prompts

In this talk, Alain will demonstrate how context engineering transforms SEO from manual execution to intelligent automation. Starting with a traditional SEO plan, he'll show how to systematically break down complex SEO objectives into context-rich, executable workflows that leverage Claude Code's agentic capabilities.

Alain will walk through the complete context engineering process: taking an initial SEO strategy, decomposing it into intermediate steps, and building dynamic context systems that generate additional context from tools and data sources. Attendees will see how preset scaffolding repositories, custom Claude Code commands, and context-aware workflows create SEO agents that understand business objectives, remember previous work, and execute multi-step processes autonomously.

Rather than relying on prompt trial-and-error, Alain will demonstrate how to engineer context systems that provide AI agents with exactly the right information, tools, and structured data at each step of the workflow. From technical audits to content optimization, he'll show practical examples of SEO agents that adapt, learn, and deliver consistent results through sophisticated context management.

This session moves beyond basic AI prompting to show how engineering-minded SEO professionals can build production-ready agentic systems that scale expertise rather than just automating tasks. Perfect for technical SEOs and marketing engineers ready to architect the next generation of AI-powered SEO workflows.

Transcript

2. SEO
3. SIMPLE COMPLEX $$$
5. + Experience LLMs Crawlers Analytics
7. Custom Tooling Client Budget
9. Recipe Ingredient List Context
10. Key Takeaways 1. A new mental model for AI automation 2. A working repository you can clone today 3. The ability to build your own agentic workflows
11. “context engineering”
12. Prompt engineering Output Prompt Ask Context Context ?
13. Context engineering Context Context Context Context Context Context Context Context Context Output Prompt ✓
14. Location Ingredients Specialized chefs Reusable recipes
15. Location Ingredients Specialized chefs Reusable recipes Foundation documents that define your processes, templates, standards Tooling tools that fetch fresh data, APIs, live information Specialization subagents handle specific expertise areas Automation commands that trigger entire workflows
16. Foundation documents that define your processes, templates, standards Tooling tools that fetch fresh data, APIs, live information Specialization subagents handle specific expertise areas Automation commands that trigger entire workflows
17. write a concise email to reply to a customer that has complained about having a piece of chicken missing for the second time in their take-away order
18. “agentic”
23. Example Scenario
25. /initialize lphishiring.com
28. Perform keyword gap analysis against Chick-fil-A
34. Create a report with the following sections: […]
45. /initialize /refresh /report keyword-researcher.md content-writer.md editorial-planner.md Google Search Console DataForSEO Semrush business-profile.md competitors.md style-guide.md Foundation documents that define your processes, templates, standards Tooling tools that fetch fresh data, APIs, live information Specialization subagents handle specific expertise areas Automation commands that trigger entire workflows
46. Additional use cases o Technical SEO Audit o Content Optimization o Schema Generator o Keyword Research o Site Architecture Analysis o Local SEO Optimization o Content Gap Analysis o Performance Monitoring
47. schlessera/agentic-seo-stack git clone schlessera/agentic-seo-stack cd agentic-seo-stack claude /initialize <BRAND/WEBSITE>
48. Alain Schlesser Feel free to find me for a chat! Principal Architect @ Yoast