Redefining Link Value: Impact Scores & Hybrid Tactics That Deliver

This talk is for experienced link builders who want to refine methods and apply practical strategies in the era of AI content, link spam and algorithm shifts.

In this talk, Tamara explained how to measure link value using Impact Scores, focusing on metrics like engagement and referral traffic instead of traditional vanity metrics.

She shares techniques for creating user-focused link strategies and using hybrid content to earn natural, high-impact backlinks that businesses can implement effectively.

Key points:
-How to rethink link metrics with Impact Scores
-Shift to a user-first link-building approach
-How to use interactive and hybrid content to drive natural links

Transcript

2. Why DR/DA don’t work anymore What we'll cover today User-first backlinks How to measure Impact Scores Hybrid content strategies
3. Redefining link value
5. Redefining link value
6. Redefining link value DR boosting happened
7. Google devalues manipulative links. Redefining link value
8. Algorithm updates target unnatural link schemes. Redefining link value
9. Google's biggest link-related actions up to 2025: Redefining link value → SpamBrain → HCU → Manual penalties
10. AI GUEST POSTS DR BOOSTING HARO OVERUSE
11. 86% of SEOs have integrated AI into their strategy. 44.2% of SEOs use AI in their link building efforts Redefining link value
12. Redefining link value
13. Redefining link value
14. Redefining link value Your link-building safety kit 1 2 3
15. Redefining link value
16. Google prioritizes user-centric content. Redefining link value
17. Redefining link value
18. Redefining link value 🪦 Mass AI guest posts ⚰️ Link insertions 💀 HARO overuse
19. Redefining link value
20. Redefining link value 😵‍💫
22. We know that backlinks still work. Redefining link value
23. Redefining link value
24. Google doesn't care about DR/DA. Redefining link value
25. Google doesn't care about DR/DA Redefining link value It's all about engagement.
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28. What makes a User-First backlink? Redefining link value
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31. Redefining link value ✅ High engagement ✅ Real traffic ✅ Editorial placement
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35. Redefining link value ❌ High DR ❌ Low/zero traffic ❌ Irrelevant placement
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50. Redefining link value Metric Score (1–5) Notes
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52. Ahrefs Similarweb GSC/GA Sistrix Relevancy Behaviour Clicks Visibility Redefining link value
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59. CatGPT Misty Redefining link value
60. but also… Redefining link value
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62. Redefining link value Tactic Approach Implementation
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73. Thank You! tn@bazoom.com bazoom.com April 2025 Tamara Novitovic Head of SEO