Todd Olson: How AI Supercharges Product-led Growth

The first era of product-led growth was all about letting users try software before they buy it. The next era will see AI supercharge PLG, giving users a customized and personalized free experience that drives value even faster and transforms how companies go to market. Pendo CEO and Co-founder Todd Olson will leave you with a new product-led growth playbook for the age of AI.

Transcript

1. How AI can supercharge product-led growth
2. Plan a day in Edinburgh
3. AI + PLG are a perfect match They are both about: ➔ Reducing reliance on humans ➔ Automating high-volume, low-value tasks ➔ Reducing time-to-value ➔ Leveraging data to drive results AI PLG
4. AI lets you reimagine the way you do PLG
5. PLG companies growth rate was 29% While all SaaS growth rate was 21% PLG companies improved profitability to 7% from -3% In 2023 Source: OpenView 2023 SaaS Benchmarks Report
6. AI your PLG motion
7. Experimentation is key
8. AI-driven A/B testing Metrics: ➔ Post link clicks ➔ Impressions ➔ Potential reach ➔ Engagements ➔ Engagement rate (per impression)
9. Personalize the experience
10. Full-featured home page Experienced users with multiple accounts see a full-featured home page and minimal onboarding experience. Simplified home page New account holders getting started on their financial journey see fewer features and an in-depth onboarding experience. Use AI to personalize for experienced vs. first-time users
11. Or for different personas Patient language Doctor language Use conversational and empathetic tone and language when messaging to patients. Tailor campaigns to their usage patterns. Use direct tone and scientific language when messaging to doctors. Tailor campaigns to their usage patterns.
12. Create personalized content at scale Patient portal announcement
13. And localize it instantly
14. Make recommendations
17. PLG your AI strategy
18. Leverage your PLG motion to announce AI
19. Give some AI away for free
20. Leverage AI to upsell
21. Monetize based on usage
22. AI can accelerate your PLG strategy
24. Ensure AI delivers value for customers Three considerations to supercharge PLG Be transparent Make it easy to opt out
26. www.pendo.io Want more product-led resources? Sign up for the hub.