"In an AI-obsessed world, brand is the key to building trust and authority. Join Jason Miller for a dynamic exploration of branding in the AI era, where authenticity is essential. Miller expertly blends AI with a human touch, ensuring your brand avoids the uncanny valley—a phenomenon where overly perfect AI becomes unsettling.
He calls out superficial tactics and empty promises, emphasising the importance of focusing on your brand's core values. Forget fleeting metrics and quick wins; it's about building a solid foundation for sustained demand and real impact.
Drawing from his experiences at Sony Music, LinkedIn, Microsoft, ActiveCampaign, and Tyk Technologies, Miller provides strategies to measure true brand impact in the B2B world. Learn how to balance human elements with AI enhancements to elevate your brand strategy. Discover the key traits of successful modern brands and position yours for long-term success. Gain insights into evaluating your brand's true impact, focusing on genuine value instead of superficial numbers."