Sponsored posts, parasite SEO, helpful content and what to make out of it all - BrightonSEO April 2024

In this talk presented at BrightonSEO in April 2024, Julia Logan, the CEO of Zangoose Digital, looks into some of the top competitive SERPs affected by the presence of sponsored content on mainstream media sites, examines whether Google's Helpful Content updates affect them, why or why not, explains the difference between sponsored and parasite content. She further dissects the sponsored content ecosystem and highlights its impact on businesses' presence in organic search, as well as presents some possible scenarios of future developments.

More information about the subject of this talk: https://zangoose.digital/blog/

Transcript

1. Sponsored posts, parasite SEO, helpful content and what to make out of it all Julia Logan ZANGOOSE DIGITAL @irishwonder Speakerdeck.com/zangoosed, zangoose.digital/blog
2. ZANGOOSE.DIGITA Who Am I? • SEO since 2000 • Founded Zangoose Digital in 2020 • Client projects in top competitive verticals
3. ZANGOOSE.DIGITAL disclaimer
4. ZANGOOSE.DIGITAL core update still not complete
5. ZANGOOSE.DIGITAL
6. ZANGOOSE.DIGITAL July 2023
7. ZANGOOSE.DIGITAL April 2024
8. ZANGOOSE.DIGITAL Some definitions
9. ZANGOOSE.DIGITAL Parasite seo vs sponsored content
10. ZANGOOSE.DIGITAL Parasite seo = without knowledge or approval of the site owner
11. ZANGOOSE.DIGITAL sponsored content = site owner approves and directly benefits
12. ZANGOOSE.DIGITAL how it all started 2019
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17. ZANGOOSE.DIGITAL
18. ZANGOOSE.DIGITAL how it's going
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22. ZANGOOSE.DIGITAL Almost 56,000 keywords
23. ZANGOOSE.DIGITAL "best online casino" Google UK pre-August 2023 Core update vs post-HCU September 2023 vs current
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25. ZANGOOSE.DIGITAL best online casino bonus
26. ZANGOOSE.DIGITAL is this new though?
27. ZANGOOSE.DIGITAL 2012 and earlier: Press release sites ranking for everything
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29. ZANGOOSE.DIGITAL 2014: Press release sites drop after Panda 4.0
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31. ZANGOOSE.DIGITAL Other verticals: long standing status quo
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33. ZANGOOSE.DIGITAL why do the media do this?
34. ZANGOOSE.DIGITAL Short answer: they need to make money
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40. ZANGOOSE.DIGITAL will Google pull the plug?
41. ZANGOOSE.DIGITAL why would Google pull the plug?
42. ZANGOOSE.DIGITAL irrelevant results?
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45. ZANGOOSE.DIGITAL Google censoring the news?
46. ZANGOOSE.DIGITAL Google news broken
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51. ZANGOOSE.DIGITAL Google Ads
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53. ZANGOOSE.DIGITAL what next?
54. Follow me: ZANGOOSE.DIGITAL Thank you! ZangooseD IrishWonder https://www.linkedin.com/in/irishwonder/ https://www.linkedin.com/company/zangoose-digital/