Google Tag Manager tips that will elevate your analytics game

In this talk, Kyle will provide hints and tips to help maximise and make the most of Google Tag Manager. The tips will save you time, improve your data and elevate your tracking.

This talk is aimed at digital marketers who have a base knowledge of Google Tag Manager but lack the overall resource and knowledge to get the most out of it.

Transcript

2. ➔ Data since 2020 ➔ Over 2000 trained ➔ Orkney Islands #brightonSEO @brightonSEO
3. #brightonSEO @brightonSEO
4. #brightonSEO @brightonSEO
5. Why this topic? #brightonSEO @brightonSEO
6. #brightonSEO @brightonSEO
7. Variables #brightonSEO @brightonSEO
8. Look Up Tables #brightonSEO @brightonSEO
9. #brightonSEO @brightonSEO
10. Regex Tables #brightonSEO @brightonSEO
11. #brightonSEO @brightonSEO
12. Uses #brightonSEO @brightonSEO
13. #brightonSEO @brightonSEO - Content Grouping - Matching multiple IDs / Classes for button clicks - Capturing dynamic values in URLs - Returning ecommerce GA4 events for non-standard implementation - Consolidating external link clicks e.g. social media, external site, youtube
14. Constants #brightonSEO @brightonSEO
15. #brightonSEO @brightonSEO
16. Event Settings #brightonSEO @brightonSEO
17. 3 Built in Variables for your event settings #brightonSEO @brightonSEO
18. #brightonSEO @brightonSEO
19. Notifications #brightonSEO @brightonSEO
20. #brightonSEO @brightonSEO
21. #brightonSEO @brightonSEO
22. #brightonSEO @brightonSEO
23. #brightonSEO @brightonSEO
24. Nice Messages #brightonSEO @brightonSEO
25. #brightonSEO @brightonSEO
26. #brightonSEO @brightonSEO
27. Tag Templates #brightonSEO @brightonSEO
28. #brightonSEO @brightonSEO
29. #brightonSEO @brightonSEO
30. #brightonSEO @brightonSEO
31. Clean Up #brightonSEO @brightonSEO
32. #brightonSEO @brightonSEO
33. GTM Tools #brightonSEO @brightonSEO
34. https://gtmtools.com/ #brightonSEO @brightonSEO
35. #brightonSEO @brightonSEO
36. #brightonSEO @brightonSEO
37. #brightonSEO @brightonSEO
38. Base Container #brightonSEO @brightonSEO
39. #brightonSEO @brightonSEO
40. #brightonSEO @brightonSEO
41. #brightonSEO @brightonSEO
42. #brightonSEO @brightonSEO
43. #brightonSEO @brightonSEO
44. #brightonSEO @brightonSEO
45. #brightonSEO @brightonSEO
46. #brightonSEO @brightonSEO Thank You www.linkedin.com/in/kylerushtonmcgregor/ KyleRM@krmdigital.uk krmdigital.uk
47. Link to Blog #brightonSEO @brightonSEO