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Akamai and CTI Protect and Perform Breakfast Br...

Zoe Latchford
May 18, 2018
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Akamai and CTI Protect and Perform Breakfast Briefing

Zoe Latchford

May 18, 2018
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  1. CTI Global Solutions & Akamai Security Event – May 17th

    Westin Hotel Dublin Mark Donnellan – Sales Director Luca Collacciani - Senior Director, Web – EMEA Tim Criddle - Security Sales – UK&I
  2. Agenda 09:00 – 09.20 Introduction 09:20 – 09:55 Luca Collacciani

    09:55 – 10:30 Tim Criddle 10:30 – 11:00 Breakfast and Networking
  3. ©2017 AKAMAI | FASTER FORWARDTM The World’s most Distributed Cloud

    Delivery Platform @Akamai Luca Collacciani Senior Director, Web Performance EMEA
  4. ©2017 AKAMAI | FASTER FORWARDTM • Akamai Overview • The

    Business of Web Performance • Make your data actionable • Improve customer experience • Intelligent automation for mobile and web users • Rich and engaging experiences should be fast.
  5. We are the global leader in Content Delivery Network (CDN)

    services for delivering, optimizing and securing online content and business applications. 2017 Revenue $2.5B Market Cap $12B Employees 7,000 Fast, Reliable and Secure.
  6. ©2017 AKAMAI | FASTER FORWARDTM WEB PERFORMANCE Deliver fast responsive

    web, mobile sites and apps CLOUD SECURITY Protect against DDoS, web application & other Internet threats MEDIA DELIVERY Deliver the highest quality streaming video at broadcast scale LUNA + {OPEN} and SERVICES & SUPPORT AKAMAI INTELLIGENT PLATFORM™ AKAMAI SOLUTIONS ENTERPRISE SECURITY Protect against internal threats
  7. Media: Delivering broadcast- quality, at scale, over IP Performance: Accelerating

    your online business Security: Defending against attacks Enterprise: Scaling and securing your enterprise network
  8. Click to edit Master title style Click to edit Master

    text styles Our Business Today Total = $2.5B Revenue Performance/Other $1.3B Media $700M Security $500M
  9. ©2018 AKAMAI | FASTER FORWARDTM 2018 | 64 Tbps 2016

    | 41.0 Tbps 2015 | 33.6 Tbps 250,000+ servers 3,800+ locations 1,300+ cities 134 countries 7 continents
  10. ©2017 AKAMAI | FASTER FORWARDTM PERFORMANCE IS INCREASINGLY Challenging. Page

    Weight Images Interactivity 3rd Party Content API Calls Javascript Mobile Devices Cellular Congestion 53% are abandoned if it takes longer than 3 seconds to load of mobile site visits
  11. ©2017 AKAMAI | FASTER FORWARDTM 49% of users expect a

    mobile app to respond in 2 seconds or less 80% will use a problematic app three times or less TechBeacon Mobile App Users are Extremely Sensitive to Performance 40% uninstall apps based on a prior unsatisfactory experience Marketing Profs HP
  12. Improve customer experiences. • Monitor your site/app • Optimize content

    • Validate changes and business impact MONITOR VALIDATE OPTIMIZE
  13. • Establish a performance culture • Define a performance target

    and associated ROI • Identify the most critical app sections to the user experience MONITOR MONITOR VALIDATE OPTIMIZE Performance = Respect
  14. How fast are you ? How fast do you need

    to be ? Identify what’s slowing you down How do you get there ? Calculate the business impact Diagnose and prioritize
  15. • Understand User Behavior • Intelligently and automatically optimize for

    every user on any device under any network condition OPTIMIZE OPTIMIZE MONITOR VALIDATE OPTIMIZE Intelligent automation to maximize user experiences.
  16. ©2017 AKAMAI | FASTER FORWARDTM CHALLENGE: LOTS OF IMAGES TO

    CREATE, STORE, AND MANAGE 108 variants per image! 3 sizes x 4 formats x 3 resolutions x 3 layouts SALE
  17. ©2017 AKAMAI | FASTER FORWARDTM CHALLENGE: SIMPLE ON THE OUTSIDE

    – COMPLEX UNDER THE HOOD COMPLEX CODING TO DETERMINE WHEN TO DELIVER THE RIGHT IMAGE, SIZE, VERSION, FORMAT, RESOLUTION TO EACH AND EVERY END USER … ACROSS ALL DEVICES
  18. Link SALE Transform Optimize Deliver Automatically Optimize images for maximum

    visual quality and performance Reduce Cost & Effort to create and transform images for every device Rich and engaging experiences should be fast.
  19. Continuous Improvement Strategy • Test changes at scale with realistic

    user based scenarios • See real-time performance and business KPIs • Manage the site with full visibility VALIDATE MONITOR VALIDATE OPTIMIZE
  20. ©2017 AKAMAI | FASTER FORWARDTM Continuous load testing from dev

    to production CloudTest Embedded monitoring and playback to visualize user experience Test performance across the lifecycle Understand peak load performance with globally distributed locations and scale on demand M O N I T O R
  21. What will happen In real life? Can your app/site Scale

    with demand? Validate Optimizations Monitor Return
  22. Click to edit Master title style Click to edit Master

    text styles Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Thank you.
  23. ©2017 AKAMAI | FASTER FORWARDTM Web and Mobile Performance Intelligent

    automation to maximize user experiences. Increase Agility Seamlessly Open APIs and fast policy controls enable seamless scripting and automation to integrate Akamai into agile DevOps processes Control Content Easily Script Management, Resource Optimization, and Cache Control empower web and digital teams to create engaging, differentiated applications Maximize Performance Automatically Adaptive acceleration delivers superior experiences across websites, apps, and APIs automatically through powerful machine learning
  24. ©2017 AKAMAI | FASTER FORWARDTM Discover § Sort and filter

    by URL § Discover all external scripts visible to real users (even from tag managers) Learn § Popularity: How often is this 3rd party used? § Size: How big is this script? § Time: How long does it take to download? Mitigate § Defer: Wait until the page is parsed before executing § Block: Stop this script from running! § SPOF Protection
  25. Recent Security Events & Trends • Record breaking 1.3Tbps DDoS

    attack event – Feb 2018 • Continued use of IOT Device Based Botnets • The Bot Issue - Credential Abuse/Account Stuffing
  26. DDoS Q4 2017 Compared to Q4 2016 • 14%é Total

    DDoS attacks • 14%é Infrastructure layer (3 & 4) attacks • 4%é Reflection-based attacks • 22%é Application layer attacks
  27. Web Application Attacks Q4 2017 Compared to Q4 2016 •

    10%é Total web application attacks • 31%é Attacks sourcing from the U.S. (top source country) • 10%é SQLi attacks (top Category in the OWASP Top 10)
  28. Credential stuffing Protecting customer and employee accounts and minimizing web

    fraud ü ü Driving online requirements BUSINESS INITIATIVES Availability Ensuring revenue-generating websites are always available and accessible 24 Cloud Moving business and consumer-facing applications to public or hybrid clouds Agile development Enable development teams to rapidly create, update, and deploy applications Mobile Majority of online transactions today are conducted through mobile devices Brand protection Prevent security incidents that impact brand equity and customer trust ü
  29. Security that evolves faster than your attackers CLOUD SECURITY Protect

    websites and infrastructure without sacrificing performance for security.
  30. Single data center API Business initiatives increase ATTACK SURFACE API

    Distributed footprint Cloud provider Hosted applications Applications Multiple data centers Remote access API API
  31. Q&A