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圖靈數位 方案
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91APP
January 06, 2022
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圖靈數位 方案
91APP
January 06, 2022
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Transcript
@ 2 0 2 1 TURINGDIGITAL
@ 2 0 2 1 INTRODUCE ANALYZE PROJECT
I N T R O D U C E @
2 0 2 1
@ 2 0 2 1 500+
@ 2 0 2 1 ➔ DATA DRIVEN DECISION -
Timeline - - - Big Query - - - - - - Google Data Studio - - A / B UI/UX - User-ID - -
@ 2 0 2 1 ➔ Google Analytics • •
• • / / • Google
@ 2 0 2 1 ➔ GA 3000 + 2000
+ 1000 + 500 + 300 + 300 +
A N A L Y Z E @ 2 0
2 1
@ 2021 PART 01 STEP 02 STEP 03 STEP 04
UTM INTEGRATE REPORT OBSERVE OPTIMIZE 91APP
Google Analytics 3 Check List 73 Google Analytics 4 Check
List 30 UTM CRM CRM @ 2 0 2 1 PART 01 10,000 10,000 30,000
@ 2 0 2 1 ➔ 20.00% 30.00% 10.00% 5.00%
Google CPC GDN FB / IG EDM NT$.XXX 5 1 2 3 20%
@2021圖靈數位 : : / Google Analytics 100%
@ 2 0 2 1 GDS PART 02 GA3 +
GA4 10 Line Skype Google Analytics or 1
@ 2 0 2 1 ➔
@ 2 0 2 1 PART 03 Google Ads Google
Ads
@ 2 0 2 1 USER VISIT ➔ CID LIST
@ 2 0 2 1 ➔
@ 2 0 2 1 ➔ BOUNCER LOOKER SHOPPER BUYER
KOL @ 2 0 2 1 PART 04
GA4 成功案例:建立目標對象 - 獲得更全面的目標受眾 Wesite APP Target IMP Lick click
CPC CTR Conversion TTL 107,521 749 8.3 0.92% 31 自訂受眾 C 67,583 512 8.0 0.76% 26 所有訪客(Adwords) 24,787 103 7.5 0.42% 5 購物狂 3,025 56 10.9 1.85% 0 時尚愛好者 12,126 78 6.6 0.64% 0 C >> 透過事件與條件設置,劃分更完整且消 費潛力更全面的受眾,取得更深入的分析, 在廣告上獲得更好的表現 @ 2 0 2 1
GA4 成功案例:使用程序分析 - 建置更方便的分析報告 2021 年 6 - 8 月某客戶的消費購物流程追蹤
>> 分析出節點在哪裡,提升完成購物的轉換時間提升 33 % @ 2 0 2 1
GA4 成功案例:廣告預測名單 - 獲得更精準的廣告受眾 全智慧廣告受眾 受眾名單 預測 of 客戶 GA4
186,569 IMP 536,985 539 Link Click 2,373 8.0 CPC 4.5 0.23% CTR 0.44% 22 Conversion 76 2021 年 8 月某客戶的 GDN 版位成效檢討 >> 創造更低的點擊成本、更高的點擊率、更多的轉換數 @ 2 0 2 1
@ 2 0 2 1 ➔
@ 2 0 2 1 ➔
P R O J E C T @ 2 0
2 1
@ 2 0 2 1 Google Analytics 73 Google Analytics
3 Check List 91APP NT$ 10,000 30 Google Analytics 4 Check List 91APP NT$ 10,000 UTM Google 360 CRM 91APP NT$ 30,000 Data Studio 諮 諮 X Y Z GA Google Ads Google Ads 91APP ➔ NT$ 100,000 / /
@ 2 0 2 1 1. 廣告成效優化 2. 曝光管道檢討 3.
即時數據解讀 4. 切分目標受眾 5. 會員分級討論 6. 事件追蹤規劃 7. 活動成效追蹤 8. 優化文章結構 9. 商品頁面優化 10. 預算規劃討論 11. 熱門商品追蹤 12. 聯名商品活動 51 % 交易次數成長 91 % 整體收益成長 4.3 % 電商轉換率成長 402 % 加入購物車成長
@ 2 0 2 1 Data Studio 諮 GA 諮
1 91APP 2 1 2 3 GA / GTM / GA4 ➔ NT$ 4,000 / 20 / 30 NT$ 3,000 /
@ 2 0 2 1 1. 廣告成效優化 2. 線上報表解讀 3.
曝光管道檢討 4. 活動成效追蹤 5. 優化文章結構 6. 商品頁面優化 35 % 關鍵指標成長 67.5 % Google CPC 營收成長 19.46 % 新訪客轉換率成長
@ 2 0 2 1 Google Analytics 3 2 GA
Google Analytics 3 6 GA Google Analytics 4 3 7 GA4 GA3 GA4 Google Analytics 4 6 12 GA4 GA3 GA4 ➔ NT$ 10,000 /
@ 2 0 2 1
@ 2 0 2 1 TURINGDIGITAL