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Six Lessons from altMBA

Six Lessons from altMBA

Co-presentation with Ryan Hose

Skipper Chong Warson

May 04, 2016
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  1. SIX LESSONS
    FROM ALTMBA
    MAY 2016

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  2. TABLE OF
    CONTENTS
    INTRODUCTIONS
    WHAT IS altMBA?
    SIX LESSONS
    SUMMARY
    2

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  3. INTRODUCTIONS
    3

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  4. 4
    MEET RYAN
    Ryan loves to solve problems — big problems or small,
    he enjoys looking at problems from different angles,
    reframing them and finding ways to untangle them.
    Originally trained as a designer, he instinctively seeks
    understanding, asks lots of questions and uses his
    outsider’s point of view to help clients see their
    challenges with fresh eyes. Whether he’s helping global
    companies like Colgate Palmolive successfully launch &
    grow brands or working with non-profits like
    TakeBackYourTime.org to increase awareness, he’s in the
    business of solving problems. Currently, he is working as
    a freelance creative director.
    RYAN
    HOSE

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  5. 5
    SKIPPER
    CHONG
    WARSON
    MEET SKIPPER
    Things you probably know about Skipper:
    •He’s a senior visual designer here at Fjord
    •If there’s an option, he takes the stairs every chance he gets
    Things you probably don’t know:
    •He was born at the foot of the Rocky Mountains and lived for the
    first years of his life in Seoul, Korea
    •Four years ago, he married his wife Laura on the banks of the East
    River in front of Jane’s Carousel
    •Much of his off time is spent either reading to or chasing after his
    toddler daughter Devereux

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  6. 6
    HERE’S SKIPPER AT HIS
    DESK, BETWEEN DANIEL
    FALLMAN & FELIPE

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  7. 7
    She’s just turned two-and-a-half and her
    two favorite questions are currently
    “What’s that?” and “Why?”
    Unfortunately, her calendar was completely
    booked up and she didn’t respond to any
    emails or Slack messages about helping
    her dadda with today’s workshop.
    MEET MY CHILD

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  8. WHAT IS altMBA?
    8

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  9. 9
    ELEVATOR PITCH
    altMBA is a month-long intensive
    business education centered around
    completing hands-on projects in small
    groups. The program is designed for
    maximum person-to-person
    engagement; the entire experience
    takes place using Zoom video
    conferencing, Slack and Wordpress —
    100 people are accepted into three
    sessions a year and split into
    geographic segments. Started by Seth
    Godin, we’ll be talking today about
    our experiences in the fourth session
    of altMBA, or altMBA4.

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  10. 10
    ZOOM ROOM WITH 30 FOLKS
    PLEASE ASSEMBLE IN THE FOLLOWING TWO TEAMS

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  11. 11
    WHO’S SETH GODIN?
    PLEASE ASSEMBLE IN THE FOLLOWING TWO TEAMS
    He's the author of 18 books that have been bestsellers
    around the world and have been translated into more
    than 35 languages. He writes about the post-industrial
    revolution, the way ideas spread, marketing, quitting,
    leadership and most of all, changing everything. You
    might be familiar with his books “Linchpin,” “Tribes,”
    “The Dip” and “Purple Cow.”
    Recently, Godin once again set the book publishing on
    its ear by launching a series of four books via
    Kickstarter. The campaign reached its goal after three
    hours and ended up becoming the most successful book
    project ever done this way.
    His newest book, “What To Do When It’s Your Turn,” is
    already a bestseller.

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  12. 12
    After signing up, we received a box of 10
    books — Austin Kleon’s “Steal Like an
    Artist” is not shown in this photo because
    Skipper’s daughter absconded with it;
    appros pros.
    In addition to the books, there was a flurry
    of emails — including signup links to Zoom,
    Slack and Wordpress credentials. And then
    for the New York area, at least two meet ’n’
    greets happened the last weekend of Feb.
    FIRST CONTACT
    DHRUVA HAS THIS
    BOOK ON HIS
    DESK

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  13. Inside each project prompt, there was a
    whole set of additional material inherent —
    including links to external sites and videos —
    see example at right.
    13
    WHAT DOES A
    altMBA PROJECT
    LOOK LIKE?

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  14. SIX LESSONS
    14

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  15. LESSON 1: THE
    IMPORTANCE OF
    DIVERSITY
    The importance of having a diverse group, of strong
    minds to talk things through with. To push, pull,
    challenge and augment ideas. As well as the
    importance of understanding problems from other
    points of view.
    With a rotating cast of group members, an active
    Slack channel, random comments on your project, a
    contrasting opinion was never far away.
    15

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  16. LESSON 2: RESISTANCE*
    AND SHIPPING
    One of the strongest things that’s holding you
    back is resistance — the little voice in the back
    of your head, the “but” or the “what if” that
    speaks up at the crucial moment and defeats
    the joy and insight you brought to the project
    in the first place.
    The answer is to push through, use brute force
    to defeat it. Ship often, ship lousy stuff if you
    have to, but ship; and ship constantly.
    * The idea of resistance and subsequently the
    lizard brain comes from Steven Pressfield’s
    “War of Art.”
    16

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  17. LESSON 3: START
    WITH WHY
    One concept that has stuck with Skipper more
    than the others — and it wasn’t even part of the
    required set of reading — is from Simon Sinek’s
    book, “Start with Why.” (There’s a reason why
    his talk on a related subject has become the
    second most watched TEDtalk.)
    An alterate approach is applying the
    interrogative technique of the 5 Whys — asking
    why 5 times to get to root cause of a problem.
    A bit like my daughter does.
    17
    a
    CLARITY OF WHY
    DISCIPLINE OF HOW
    CONSISTENCY OF WHAT

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  18. Copyright © 2015 Accenture. All rights reserved. Proprietary and Confidential
    SIMON SINEK, TEDXPUGET SOUND
    START WITH WHY, 2009
    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

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  19. LESSON 4: AT THE
    CROSSROADS OF
    SHOULD AND MUST
    Elle Luna, a designer for the first iterations of
    Mailbox and Uber, wrote a Medium essay
    turned book called “At the Crossroads of
    Should and Must,” examining the path of
    should, the path of must and how we make
    that decision in our lives over and over.
    Beautifully illustrated and thought through,
    the book asks some of life’s hardest questions.
    19

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  20. LESSON 5: BAD
    FEEDBACK IS GOOD
    NEWS
    The value of floating ideas out to that strong
    support group for input. Sometimes helpful,
    sometimes punishing but it can give good ideas a
    push making them stronger, faster. It can kill off
    lame ideas faster too.
    Also, the importance of answering, “What is it
    for?,” “Who is it for?” and “Why would they
    care?” over and over again.
    20

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  21. LESSON 6: DO
    SOMETHING THAT
    MATTERS
    Daniel Pink — author of several bestselling
    books about business, work, and behavior —
    examines how incentives are not helpful in
    spurring creativity and problem solving.
    21

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  22. Copyright © 2015 Accenture. All rights reserved. Proprietary and Confidential
    DANIEL PINK, TEDTALK
    THE PUZZLE OF MOTIVATION 2009
    http://www.ted.com/talks/dan_pink_on_motivation

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  23. The traditional top-tier MBA takes:
    • two years
    • you usually need to move
    • it costs north of $100,000
    The best business school experience is
    transformative, exposing students to a new way
    of thinking as well as a cohort of fellow travelers,
    motivated, smart people in a hurry to change
    things.
    24
    MBA, BY THE NUMBERS

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  24. 25
    altMBA
    altMBA believes that access to information is no
    longer the reason to go to business school
    because that information is everywhere. Their aim
    is to assemble leaders (corporate executives, non-
    profit linchpins, founders, managers and people in
    a hurry) and to connect them and amplify their
    work with a month of intense effort.
    The altMBA program is organized around action,
    around publishing, around sharing work and
    learning from it, with a focus on:
    •Changing the culture
    •Changing the people you work with
    •Changing yourself

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  25. In addition, there was a curated list of 75
    ideas and concepts made available to
    registered students of each session. Some of
    which were contained in each project, most
    of which are icebergs in and of themselves.
    Skipper will send out this list to the studio as
    well as the physical books for the session as
    a followup to this design clinic.
    26
    OTHER RESOURCES

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  26. Copyright © 2015 Accenture. All rights reserved. Proprietary and Confidential 27
    QUESTIONS?

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