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Global Media Trends & Forecasts

abcm
April 02, 2012
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Global Media Trends & Forecasts

15TH ABC MEDIA WORKSHOP Presentation by Ms. Margaret Lim

abcm

April 02, 2012
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Transcript

  1. INTERNET SPENDING IS GROWING RAPIDLY WHILE PRINT IS DECLINING 2003

    2004 2005 2006 2007 2008 2009 2010 2011f Newspaper Magazine Internet 13% 2011 3% 2003 15% 23% 16% 10%
  2. THE “NEXT 3” TO WATCH OUT FOR 2003 2004 2005

    2006 2007 2008 2009 2010 2011f South Korea The Philippines Indonesia 30% 22% 12% 21% 8% 15% 2003 2011
  3. 2012e Adex (US$mil) Population (Million) GDP/Capita (US$) Adex/Capita (US$) China

    66,420 1,318 5,716 50 Japan 47,189 127 47,960 373 Australia 15,439 22 42,412 693 South Korea 8,468 48 25,949 176 Philippines 8,389 93 2,376 90 Indonesia 5,876 240 3,848 24 India 5,759 1,225 1,646 5 Thailand 3,541 69 5,865 51 Hong Kong 2,946 7 37,051 418 Malaysia 2,565 28 10,609 90 Taiwan 2,186 23 23,380 95 New Zealand 1,753 4 28,409 401 Singapore 1,291 5 53,072 254 Vietnam 887 88 1,521 10 APAC GROWTH POTENTIAL
  4. ASIA IS STILL A TV MARKET; Television 49% Internet 12%

    Newspapers 19% Out-of-home 10% Others 15% INCREASING ONLINE
  5. 2003 2004 2005 2006 2007 2008 2009 2010 2011f 2012e

    39% Newspaper Others Internet 2011 2003 11% 64% 50% 10% MALAYSIA ADSPEND BY MEDIUM Television 25% <1% 1%
  6. IN FACT, DIGITAL WILL INCREASE AND MOVE INTO THE REALM

    OF CONVERGENCE OF CONTENT IS THE LINK MAINSTREAM MEDIA
  7. “I'm sorry Jack, we seem to have run out of

    time for the media presentation, why don’t we just pop it in the mail and you read it at your leisure.” THE GOOD OLD DAYS
  8. THE FUTURE OF MEDIA AND COMMUNICATIONS The media & communication

    scene is changing at an accelerated rate Differing pace and emphasis, for different countries Integrated campaigns with digital and consumer interaction at its heart will prevail Offers those who have embraced the change, amazing challenges and opportunities
  9. The media/communication scene is changing at an accelerated rate. Differing

    pace and emphasis, for different countries THE FUTURE OF MEDIA AND COMMUNICATIONS
  10. Integrated campaigns with digital and consumer interaction at its heart

    will prevail THE FUTURE OF MEDIA AND COMMUNICATIONS
  11. THE FUTURE OF MEDIA AND COMMUNICATIONS Offers those who have

    embraced the change, amazing challenges and opportunities