Upgrade to Pro — share decks privately, control downloads, hide ads and more …

TV - The New Digital Frontier

abcm
April 17, 2012
190

TV - The New Digital Frontier

15TH ABC MEDIA WORKSHOP Presentation by Encik Ahmad Izham Omar

abcm

April 17, 2012
Tweet

Transcript

  1. In a move some analysts say display how IPTV players

    and TV Everywhere proponents are moving towards the OTT environment, Sky has now offered its Anytime+ VOD services to non- DTH subs through multiple connected devices, which is also an obvious play against YouView, Netflix and Lovefilm.
  2. 6 TV Everywhere FTA   PAY   NEW  CONVERGERS  

    Text IPTV OTT Internet TV Connected Devices 200 ch 160+ ch WHAT’S GOING ON IN MALAYSIA?!
  3. IPTV OTT Services that ride ‘over-the- top’ of an ISP

    (TM/Maxis) connection and has no business association with that operator. Content that arrives from a third party, such as Youtube, Netflix, Hulu or Tonton. An “App- based” approach.! TV delivered through an internet connection, but usually people say 'IPTV' to mean a (walled garden) Pay TV service, with a set top box where the programs are delivered through an internet connection, like Unifi.! (Internet Protocol Television)! Internet TV A more generic term that is usually used to mean TV programming on the open Internet and therefore available to anyone.! (Over-The- Top)! TV Everywhere If you have Pay TV subscription, you can now watch those TV shows on the PC or iPad or Phone.! (Also known as Online TV)!
  4. FTA PAY TV IPTV Connected Devices Connected TVs OTT Media

    Center THE BATTLE FOR THE LIVING ROOM!
  5. In a move some analysts say display how IPTV players

    and TV Everywhere proponents are moving towards the OTT environment, Sky has now offered its Anytime+ VOD services to non-DTH subs through multiple connected devices, which is also an obvious play against YouView, Netflix and Lovefilm. IPTV TV Everywhere OTT The Walled Garden Is Learning To Leave The Gate Open “I’ve got the internet. Why pay for IPTV? Why pay for a package that I won’t be using?” “I’ve got the internet. I don’t need a box with limited content.”
  6. 10

  7. 13 TV Everywhere Text IPTV OTT Internet TV Connected Devices

    200 ch 160+ ch INDUSTRY? PRODUCERS? CONSUMERS? Are you confused yet? ALL THIS GOING ON AT THE SAME TIME! Malaysia’s Own Digital TV Initiative
  8. 14

  9. 15

  10. 16 Willingness  To  Pay   I’ll  PAY  for  it  if

     its:   -­‐  easy  to  use   -­‐  high  quality   -­‐  relevant   -­‐  the  right  price   -­‐  exclusive?  Even  bePer!   iTunes   99 cents?! I’ll pay! Apps   Gaming   Accesories   The case against piracy? Make it easy for them to get the real stuff!
  11. 17

  12. 18 TV Everywhere Text IPTV OTT Internet TV Connected Devices

    200 ch 160+ ch ALL THIS GOING ON AT THE SAME TIME! Malaysia’s Own Digital TV Initiative So whose business model is correct?! Each organisation has different models due to different goals! No clear path of success.....yet!
  13. 19

  14. Monthly  Page  Views:  10  million   Monthly  Video  Views:  4

     million   Monthly  Mobile  Views:  2.5  million   2.1  million  registered  users   Mul7-­‐award  winning   #  1  Malaysian  video  site  
  15. NORA ELENA A special viewing party online was created to

    give fans a fabulous viewing experience at http://live.tonton.com.my/ noraelena for the final 4 episodes plus other exclusive content! Star Chat with Aaron Aziz (16 June) Video Streaming = 4th in the world (on USTREAM) with 24,984 viewers 22,347 page views 2,925 chatters NEW RECORD
  16. tv3.com.my/ask2011 ANUGERAH SKRIN 2011 Red Carpet Host Search PANTENE Shine

    Award Photo Gallery Nominations Catch Up TV Coverage by Gua.com.my Video Gallery
  17. Over 50,000 live streaming hits (current record for all live

    streamed events by Media Prima). The website hit 1 million page views within a month. @TV3Malaysia’s Facebook page also captured 1 million page views throughout the live awards show. #ask2011 trended as the 2nd most popular hashtag in Malaysia during the award night. tv3.com.my/ask2011 ANUGERAH SKRIN 2011
  18. Example – Hulu on Facebook “Facebook’s ‘Open Graph’ initiative is

    a way to take data from other social networks and apps, and pull it into the Facebook ecosystem. For example, the music you're listening to on Spotify will be pulled into Facebook or listened to in Facebook.” Moving media to where the socially-active people are Faster, deeper social interaction Data gathering Issues with advertising, monetization/share, security Facebook’s  Open  Graph   SOCIAL TV!
  19. Real-time rating, Vote, Predictions, Quizzes, Polling Earn points, redeem points,

    utilize credits, loyalty, CRM SOCIAL TV 2.0! Game-­‐fying  TV  
  20. INSIGHTS AND LEARNINGS! New  Adver7sing   Focus   Interactivity Intelligence

    Relevance Revenue  Trends   Hybrid/Freemium approach - just advertisements - too limiting + + +
  21. INSIGHTS AND LEARNINGS! Tipping  The  Tipping  Point   The internet

    will rule - Non-box approach Having HUGE hits to play with An accepted combined traditional media/new media tracking measurement The consumers have voted - the advertisers are lagging behind
  22. INSIGHTS AND LEARNINGS! Content  -­‐  S7ll  King   New opportunities

    lie in: Interactive content Socializing TV Multi-platform skills Co-productions/Partnerships - cross-pollination of ideas, funds and markets You Still Need A Good Story
  23. Stories last forever. Stories last beyond your marketing budget. Stories

    transcend media platforms. Stories can cover as much media space as their mindshare allows.
  24. INSIGHTS AND LEARNINGS! Broadcasters  2.0   Disruption in marketplace will

    present opportunities Understand ongoing consumer behavior changes The world is real-time. All windows are broken. The only relevant broadcast is the FIRST one. Need to sustain non-digital revenues while looking for the right position in the digital value chain Creative partnerships - reach new markets and share risks/ costs FRENEMY - CO-OPETITION
  25. UNDERSTAND THE ONGOING EVOLUTION OF CONSUMER BEHAVIOR UNDERSTAND THAT WIRELESS

    IS USELESS IF IT’S HITLESS UNDERSTAND WHERE THE POWER STRUGGLES ARE THE CUSTOMER IS ALWAYS RIGHT... ...AND CONTENT IS KING... ...BUT IS DISTRIBUTION PLAYING GOD? PREPARING FOR A DIGITAL BATTLE!