is enabling deeper experiences Control (brands & content) is being democratised Brands are always on (whether they like it or not) More people are getting personal with brands
consumer has changed Brand as a nation that people joined because of what the brand represented • Functional & emotional attributes Communities that a brand can be a part of • Providing a value exchange • Purpose inspired, benefit driven Community Brand Content Consumer yesterday new reality Brand Content Brand Content Brand Content
and the communities in which they live Centered in Human Understanding Add meaning and value to people’s lives Make all elements of marketing mix work better together End-to-end analytics: do more of what works faster
its customers to co-create & improve its offering Dominos Pizza Tracker: Helping people keep track of their order History Channel & foursquare: Check-in at key historical landmarks and receive content on the history of the area thanks to the History Channel Nike+ Run Clubs: A training community for Nike+ members The framework for designing experiences that matter to people
part of the ‘celebrity’ blogging community (invites to big launches, reviewing tech gadgets, VIP passes) As what bloggers do, they blog, they share their opinions, and they have followers who talk – DiGi Angels in total have over 40 million readers (followers). For a year, content created by DiGi Angels mount up to over MYR9 million in PR value, and still growing. Created a community of DiGi ‘earned’ bloggers who congregates during DiGi blogger camps, exchange and share notes, most of all talk about DiGi. CURRENCY CONTENT CONVERSATION COMMUNITY DiGi - Turning Away from Pay-Per-Pitch Blogging