It represents 18,000 newspapers, 15,000 online sites and 3,000 companies in 120 countries. It focuses on: • The defense of press freedom • The promotion of quality journalism and editorial integrity • The development of prosperous news media businesses and their adaptation to new technology
Streamline operations - Editorial - Pre press - Printing - Post press Break the “silo” mentality Cooperation between editorial, marketing and production… Customer-centric approach Listen to the readers and advertisers’ needs Think out of the box
research on magazine advertising shows that… 89% like interactive inserts 75% female readers like perfume samples 66% like inserts, which can be taken to shopping 80% have tried out a product sample 27% have taken a product sample to a shop Source: Ipsos, Umfrage Sonderwerbeformen für Bauer Verlag, Mölln (Germany) April 2004
" The printed newspaper is the unique selling point of publishers " Only the newspaper can offer the combination of online, broadcast, events and printed newspaper
perforating blade mounted before the former " The continuous “zip fastener” can be applied in variable width on a broadsheet newspaper page " Customers can zip their response ads instead of cutting them using scissors
" Coated paper " Specially made for coldset presses " Reduced TIC, reduced density " 4-high towers recommended (no satellite design) " Coloured paper " Transparent paper " Specially made for coldset presses " TIC of ~170%, density of ~0.65
with tast in people magazine of Time Inc. " Consumer study " 3.5 million circulation " 1.5 Million people did the taste test " Half of them considered buying the product " Attention comparable to an 8-page supplement " „Peel ‘n Taste” ad developed by “Fist Flavor”
abcm
shlominoach
matthewcrist
scottboms
yeseniaperezcruz
soudai
pedronauck
addyosmani
orderedlist
bkeepers
samanthasiow
jeffersonlam
bcantrill
