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How to Maximize your SEO Efficiency with AI Cha...

How to Maximize your SEO Efficiency with AI Chatbots

Learn to leverage AI Chatbots to accelerate your SEO workflow and results, while following best practices to avoid risks.

Aleyda Solis

June 22, 2023
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  1. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    HOW TO MAXIMIZE YOUR SEO EFFICIENCY WITH AI CHATBOTS MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
  2. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Large language models (LLMs) represent the biggest 
 change in the world of search since Google
  3. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    How will search change with Google SGE? 
 You can take a look at this review I did when testing it https://www.aleydasolis.com/en/search-engine-optimization/a-few-thoughts-on-my-initial-google-sge-experience/
  4. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    But it doesn’t only change the way we search, LLMs are also going to change the way we produce everything in our SEO day to day
  5. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Here’s where we are now, most SEOs still don’t use 
 AI functionalities, but plan to do so https://hub.seofomo.co/seo-auditing-survey/#14
  6. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    This has been accelerated by Google accepting AI content as long as is high quality, original and useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
  7. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    As well as the launch of new AI tools and further integration of AI into the ones we currently use aiprm.com Writesonic Frase
  8. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    For example, when generating content, with tools like 
 Frase integrating easy to use at scale AI features frase.io
  9. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    This has sadly already caused content originality and quality issues due to lack of validation, hurting reputation & trust
  10. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATB It’s why for safe, quality results, it’s fundamental to follow a validation process, as Aleksandr Tiulkanov suggests in this flowchart
  11. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    It’s also important to consider what Large Language Models (LLMs) are and aren’t good for
  12. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    It’s possible to leverage AI in our SEO tasks for much more beyond content generation too Leveraging AI for Data Analysis and Visualization Language and Content Assistance SEO Technical Support Content Audits and Analysis Using AI to classify URLs and perform analysis across a data set Using AI tools to explain technical problems to non- technical stakeholders Using AI tools like Similar.ai and MerchStack for e-commerce Experimenting with AI tools to enhance content and generate micro-copies Automation and Efficiency Research and Competitive Analysis Report Automation Link building and Backlinks Looking for ways to improve efficiency, speed up audits and avoid manual errors Using AI tools for research, analysis and topic extraction Automating reports and showing the ROI of tasks Using AI tools to identify link opportunities and analyze backlink quality https://hub.seofomo.co/seo-auditing-survey/#14
  13. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    SEO processes that do not take advantage of the opportunities offered by the latest AI functionalities and tools, will struggle to be competitive
  14. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAINTI A balanced approach is necessary to maximize 
 the benefits without compromising the outcome MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI
  15. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Let’s take that into account when looking at different ways 
 to leverage AI chatbots to maximize your SEO process Craft prompts for more accurate, well- defined, quality results Use AI chatbots to accelerate research, analysis and implementation processes Better integrate the output of AI chatbots into your SEO workflow
  16. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    SEO PHASES Keyword & Competition Analysis Content Optimization Technical Optimization Link Building Measurement Reporting ChatGPT Based Tools & Resources Research Organization Content / SEO Tools Generation Chat Bots Search Engines Chat Bots With additional angles and ideas from my initial article ChatGPT for SEO, taking advantage of new features https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/
  17. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    We can use ChatGPT Plus with Bing integration, 
 the Bing chatbot or tools like Chatsonic
  18. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Sorry, Bard. You’re just not ready yet.
  19. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Let’s start by maximizing the quality of the output with clear and concise prompts Task Execution Expert validation and editing of the result 1 Clear and concise prompts 2
  20. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Use the 5Ws and the H to ensure concise prompts 
 and maximize quality of results in fewer iterations • What is [the expected task] • Where [is it going to be used] • How [is the format / language / tone / structure / length / characteristics / constraints] • Who [is the target audience] • When [is it going to be used] • Why [you want to use it, the expected goal]
  21. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    This way we will obtain specifically relevant results in the first iteration, for example, when generating title tag ideas VS
  22. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    I’ve created this prompt generator in Google Sheets using the 5Ws and the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
  23. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Copy the sheet and create a shortcut in your browser for easy access whenever you need a prompt and create your own library for your team for reuse = https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/
  24. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    It’s time to unleash your SEO imagination!
  25. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get the most popular questions on any trending topic, such as Apple’s Vision Pro, along with URLs that already answer them
  26. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Generate ideas for an article on a topic on your website, such as remote work, related to Vision Pro’s top questions to capitalize on its popularity
  27. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    But, are these the right topics to rank for? Let’s see based on the best search results!
  28. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Generate outline alternatives for the chosen article topic
  29. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Obtain a content brief to develop an 
 optimized article for the selected outline
  30. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get a hub and spoke based on the PAAs obtained 
 from AlsoAsked or your favorite keyword tool
  31. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Do the same for main KWs, with volume and intent, consolidating them, with titles and descriptions
  32. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    You can also generate a visualization of them 
 using ChatGPT’s “Show Me” plugin
  33. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    How about using it to do competition and search intent analysis?
  34. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Obtain the main site competitors and the latest pages published on a topic, with a summary of them
  35. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get consistently mentioned products/ services/topics in competitors pages in bulk using the Link Reader plugin
  36. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Or ask for the top mentioned products/services/ topics from the best ranked pages for your targeted query
  37. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Or suggestions for new related topics, based on what has been covered on top ranked sites but without repeating them
  38. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Validate if it’s possible to rank with the 
 same page for two similar searches
  39. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Check if it’s feasible to position in different 
 international markets with the same page
  40. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Verify what type of content is needed 
 to position in different markets
  41. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get content ideas based on trending videos on a topic
  42. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get titles, descriptions and hashtags suggestions to optimize these videos on YouTube
  43. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get optimized title suggestions without copying 
 those of top-ranked pages
  44. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get different options for unique product descriptions, based on the best ranked pages for the product search
  45. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Generate FAQs for your products based on those featured in the top ranked pages but without duplicating them
  46. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Check if the generated FAQs comply with Google Helpful Content Best Practices and Get Suggestions for it
  47. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get the pros and cons of your best products vs. similar ones based on top ranked pages information, but without copying it
  48. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Leverage ChatGPT plugins to get facts and statistics to integrate into your articles along with their sources
  49. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Cross-check the facts and originality of the content 
 and ask it to make it unique and factual if it isn’t yet
  50. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    But how do you integrate this with existing SEO data and current workflow in a scalable way?
  51. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    SEO tools are now featuring ChatGPT in features within their interface, like SEOTesting, facilitating integration
  52. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Eg. For underperforming pages with a lack of key terms in metadata, they offer AI suggestions, that are customizable
  53. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    The Horseman SEO crawler also has GPT content recommendations and insights integration
  54. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Eg. Creating meta descriptions for those pages that don’t have them and extracting top keywords
  55. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Horseman also provides a “No Code” AI based interface 
 to easily scrape and obtain data from the crawls
  56. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ You can also use Sheets Add-Ons leveraging Open AI API 
 to integrate with your existing information https://numerous.ai/ https://gptforwork.com/
  57. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Identify search intent or perform a sentiment 
 analysis of existing keywords in bulk https://numerous.ai/
  58. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN Detect the parent subject or main category 
 of existing keywords to classify them https://numerous.ai/
  59. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Generate titles, meta descriptions, H1s and FAQs for your content in bulk using extensions such as Numerous.ai https://numerous.ai/
  60. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE Rewrite the content of your templates to make it 
 unique for different categories/locations/listings https://numerous.ai/
  61. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    And not just for content, you can leverage AI chatbots to support auditing and technical SEO tasks
  62. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Obtain speed and Core Web vitals metrics in bulk using the Website Performance Plugin
  63. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get actions to take for improving the provided performance metrics
  64. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    R USANDO CHATBOTS DE IA PA A 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ Generate an XML sitemap for a list of URLs
  65. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS D Get the PHP code to automatically generate XML sitemaps for any new indexable URL that is published
  66. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Generate a hierarchical navigation structure 
 for a list of your Website URLs
  67. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Obtain cross-linking suggestions for a list of 
 URLs based on their semantic relevance
  68. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA D Get step by step instructions for canonicalizing via HTTP Headers on an Apache server
  69. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS D You can also get instructions on how to implement hreflang via HTTP Headers on an Apache server
  70. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get the PHP code to integrate FAQPage structured markup for any guide published on your website
  71. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get a list of experts who have published on the desired topic with their contact information
  72. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Get a list of relevant podcasts or YouTube channels to request an invitation
  73. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Obtain details of bloggers or journalists you will contact for reference when making pitches
  74. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    USANDO CHATBOTS DE IA PARA 10X Generate your outreach emails by integrating this data to personalize your messages
  75. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    It’s about taking advantage of AI functionalities to 
 enhance our SEO tasks without compromising quality Search Engine Chat Bots Resources and Tools based on ChatGPT Content / SEO Tools Chatbots ChatGPT SEO PHASES Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS Keyword & Competition Analysis
  76. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    So does this mean that AI can replace SEOs? 
 Only if you are a non-strategic SEO! https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
  77. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    And if you don’t get involved in the management and coordination of SEO execution, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/
  78. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    We are “findability” specialists providing visibility, traffic, and conversions to customers whatever the interface and search paradigm
  79. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    It’s about leveraging available AI functionality to support and evolve your SEO work
  80. MAXIMIZE YOUR SEO WITH AI CHATBOTS BY @ALEYDA FROM @ORAINTI

    Thank you! * I’m Aleyda Solis SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO & #MarketingFOMO Newsletters Creator * Maker of LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder