Using Cache to Make Cash

This talk was presented at Brighton SEO San Diego in November 2024. It goes through an auditing process using cache to look at competitors to understand what changes they made in the past year and how it may impact your own site performance.

Transcript

1. Using cache to make cash Andrew Prince ROCKET MORTGAGE
2. Significant drop in traffic
3. Ask, “What happened?”
4. AI ALGO UPDATES MACRO CONDITIONS LACK OF BRAND SERP CHANGES Why Did Traffic Drop?
5. EXCUSE EXCUSE EXCUSE EXCUSE EXCUSE Why Did Traffic Drop?
6. Control. Your. Controllables.
7. Identify there’s an issue $ $ $ $ Look at your own site Dig into competition
8. $ $ $ $ Stop. Burning. Cash.
9. BOTIFY INTERNAL TESTING SCREAMING FROG CACHE TECH REPOSITORY Tools to Explore GSC INSPECT
10. $ $ $ $ RIP Google Cache 2001-2024
11. A Love Letter to $ $ $ $
12. $ $ $ $
13. $ $ $ $ vs.
14. $ $ $ $ vs.
15. $ $ $ $
16. $ $ $ $ vs.
17. CONTENT IMAGES METADATA INTERNAL LINKS FAQS & ACCORDIONS What to Audit When Comparing Cache to Live Site MAIN NAV
18. Identify there’s an issue $ $ $ $ Look at your own site Dig into competition
19. $ $ $ $ Stop. Giving Away. Cash.
20. Princess - Caribbean Cruises
21. $ $ $ $ Identify 3 competitors
22. $ $ $ $
23. $ $ $ $ Identify 3 competitors Look at 12 months of cache
24. $ $ $ $ Caribbean Cruises: Award-Winning Cruises to the Caribbean Premium Caribbean Cruises for 3 to 12 Nights | Celebrity Cruises
25. $ $ $ $
26. $ $ $ $
27. $ $ $ $
28. $ $ $ $
29. $ $ $ $
30. $ $ $ $ Identify 3 competitors Look at 12 months of cache Place changes on graphs
31. $ $ $ $
32. $ $ $ $
33. $ $ $ $
34. $ $ $ $
35. $ $ $ $ Identify 3 competitors Look at 12 months of cache Place changes on graphs Analyze the traffic decline
36. $ $ $ $
37. $ $ $ $ Identify 3 competitors Look at 12 months of cache Place changes on graphs Analyze the traffic decline Implement monitoring
38. $ $ $ $ Track changes with
39. CTAS COUNT OF PORTS CRUISE LISTINGS BODY CONTENT BANNER IMAGE Components Princess Can Track NAVIGATION
40. Identify there’s an issue $ $ $ $ Look at your own site Dig into competition
41. $ $ $ $ Stop. Burning. Cash.
42. $ $ $ $ Stop. Giving Away. Cash.
43. $ $ $ $ Start. Using. Cache. (To Make Cash!)