The AI Search Optimization Roadmap by Aleyda Solis

The AI Search Optimization Roadmap THE AI SEARCH OPTIMIZATION ROADMAP
BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

Hello, I’m Aleyda Solís THE AI SEARCH OPTIMIZATION ROADMAP BY
ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries

THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI
/ SEOFOMO / LEARNINGAISEARCH.COM I’m tired of the “AI has killed SEO” clickbait, over-hyped posts by some AI Bros and non-specialized publications

/ SEOFOMO / LEARNINGAISEARCH.COM Most decision makers are asking about AI search visibility, so it’s fundamental to address it with facts. Funnily, most don’t even call it GEO, just “AI Search Optimization” https://hub.seofomo.co/surveys/state-ai-search-optimization/

LLMs are expanding (not killing) Search as a discovery channel.
95% of ChatGPT users also use Google. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/

Despite ChatGPT growth, Google is still the search king with
14X the visits. It had 83.8B vs 5.8B visits in August. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/

LLMs answers also rely on grounding when current, factual information
is needed, this means SEO is vital for it. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://dejan.ai/blog/gpt-5-made-seo-irreplaceable/ LLMs Answers Retrieval / Grounding Data For dynamic, factual queries In “search mode” (like ChatGPT’s browsing) the model goes beyond static memory, retrieving real-time external information using it as grounding to produce more accurate, up-to-date answers. Pre-training Data For General knowledge Publicly available text (websites, books, papers, code, forums, etc.) and licensed/curated data, until the model’s knowledge cutoﬀ date.

ChatGPT is even using Google search results via APIs (besides
Bing’s one) for answers. Which I tested ﬁrst-hand. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.aleydasolis.com/en/ai-search/chatgpt-uses-google-serp-snippets-for-answers/

/ SEOFOMO / LEARNINGAISEARCH.COM https://www.youtube.com/watch?v=ZF_sxLdfTbY& So SEO is not dead, just evolving, but… is traditional SEO enough to succeed in AI Search platforms?

Let’s see what changes with AI Search, how to enhance
our optimization actions and the industry state with it THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM KEY TRADITIONAL VS AI SEARCH DIFFERENCES CURRENT AI SEARCH OPTIMIZATION TRENDS FROM THE SEOFOMO AI SEARCH OPTIMIZATION SURVEY A CHECKLIST FOR AI SEARCH OPTIMIZATION STEPS, EXAMPLES & RESOURCES 1. 2. 3.

There are 5 key areas of diﬀerence between AI search
and traditional search 1. Search Behavior 2. Query Handling 3. Optimization Target 4. Authority & Popularity Signals 5. Results Presentation THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

/ SEOFOMO / LEARNINGAISEARCH.COM 1. Search Behavior: Keywords vs Conversational & Action SHORT, KEYWORD BASED, ONE OFF QUERIES WITH HIGH NAVIGATIONAL INTENT TRADITIONAL SEARCH LONG, CONVERSATIONAL BASED, MULTI-TURN QUERIES WITH HIGH TASK ORIENTED INTENT AI SEARCH

/ SEOFOMO / LEARNINGAISEARCH.COM TRADITIONAL SEARCH AI SEARCH “Learn Marketing Automation” “Hubspot” “Marketing Automation Roadmap for Ecommerce sites” “Please help me creating a detailed six month Marketing Automation Roadmap for an Ecommerce Site” 1. Search Behavior: Keywords vs Conversational & Action

/ SEOFOMO / LEARNINGAISEARCH.COM 2. Query Handling: Single Query vs Fan-out Match SINGLE QUERY MATCH TRADITIONAL SEARCH AI SEARCH QUERY FAN-OUT (MULTIPLE SUB-QUERIES MATCHES)

/ SEOFOMO / LEARNINGAISEARCH.COM 3. Optimization Target: Page vs Passage level PAGE LEVEL RELEVANCE TRADITIONAL SEARCH PASSAGE / CHUNK LEVEL RELEVANCE AI SEARCH

/ SEOFOMO / LEARNINGAISEARCH.COM 4. Authority & Popularity Signals: Links vs Mentions LINKS AND ENGAGEMENT BASED POPULARITY AT DOMAIN AND PAGE LEVEL TRADITIONAL SEARCH MENTIONS/CITATIONS & ENTITY BASED AUTHORITY AT PASSAGE & CONCEPT LEVEL AI SEARCH

/ SEOFOMO / LEARNINGAISEARCH.COM 5. Results Presentation: Ranked list vs Synthesized answer RANKED LIST OF MULTIPLE LINKED PAGES TRADITIONAL SEARCH SINGLE SYNTHESIZED ANSWER WITH MENTIONS AND SECONDARY LINKS TO SOURCES AI SEARCH

/ SEOFOMO / LEARNINGAISEARCH.COM So, although principles remain, these differences create shifts in AI vs Traditional Search Optimization Practices Crawlability Indexability Relevance Popularity Differences in User Search Behavior / Intents to target Bigger Role of third-party Citations / Mentions Different bots/user agents for which you might have specific crawlability rules Lack of CSR JS support by AI bots Metrics/Goals To monitor answer visibility/Sentiment to Traffic/sales (vs monitoring SERP Rankings to Traffic/sales)

/ SEOFOMO / LEARNINGAISEARCH.COM How much should you invest in AI Search then? It’s about alignment with current SEO actions, goals impact vs effort How much are AI platforms already bringing to your traffic, revenue and impacting marketing goals? How AI search behavior differ from traditional search? What’s your visibility and traffic from relevant to target AI search queries vs competitors? What’s the growth opportunity? How’s your content already optimized for relevant AI search queries? What’s the ROI from the additional efforts? Are they worthy? Prioritize accordingly How do the needed optimization actions overlap with existing or planned SEO, Digital PR & Community management efforts? What additional actions / investments are needed?

/ SEOFOMO / LEARNINGAISEARCH.COM Let’s go through a roadmap to address these Key AI search optimization criteria and characteristics 1. Research and Assess your AI Search Platform Audience Behavior 2. Optimize for content AI crawlability and indexability 3. Establish business aligned “On Brand” Topical Authority 4. Optimize for Chunks Retrieval by structuring for humans 5. Optimize for Answer Synthesis with Concise Content 6. Optimize for Content Citation-Worthiness 7. Grow Content Authoritativeness 3rd Party Signals 8. Optimize for Multi-Modal Support 9. Optimize for Personalization Resilient Content 10. Monitor Your content AI Search Performance

/ SEOFOMO / LEARNINGAISEARCH.COM While reviewing the results of the State of AI Search Optimization Survey to see how we’re already doing https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM Identify the AI Search Platforms Your Audience Uses, the ones already referring top traffic to your site, as well as those referring AI traffic to your competitors Identify the most popular and relevant Queries/Prompts used by your audience to search for your product / services and brand across the customer journey Identify your Current Content Performance (mentions, links, sentiment) vs Competitors for relevant Queries/Prompts across the relevant AI Platforms Establish your relevant queries/prompts and topics to target and prioritize to optimize for with your content strategy based on your current site and brand performance vs competitors 1. Research & Assess AI Search Audience Behavior Assess how AI search behavior differs from traditional search, to identify topics to target and prioritize

/ SEOFOMO / LEARNINGAISEARCH.COM 1. Research & Assess AI Search Audience Behavior Assess how AI search behavior diﬀers from traditional search, to identify topics to target and prioritize AI Traﬃc Analytics Performance: Top Pages, platforms, conversion, etc. Looker Studio Dashboard Here

/ SEOFOMO / LEARNINGAISEARCH.COM https://similarweb.com/ 1. Research & Assess AI Search Audience Behavior Assess how AI search behavior differs from traditional search, to identify topics to target and prioritize Top AI Traffic Platforms vs Competitors Top AI Traffic Pages & Prompts Top Competitors Pages & Prompts

/ SEOFOMO / LEARNINGAISEARCH.COM 1. Research & Assess AI Search Audience Behavior Assess how AI search behavior diﬀers from traditional search, to identify topics to target and prioritize https://www.tryprofound.com/

/ SEOFOMO / LEARNINGAISEARCH.COM https://ai.sistrix.com/ 1. Research & Assess AI Search Audience Behavior Assess how AI search behavior diﬀers from traditional search, to identify topics to target and prioritize

/ SEOFOMO / LEARNINGAISEARCH.COM 2. Optimize for Content Crawlability and Indexability Relevant content must be accessible, indexable and reusable by AI crawlers Allow search engine crawlers from AI systems through your robots.txt directives in the areas featuring relevant content to surface: GPTBot, Googlebot and Google-Extended token, bingbot, Claude, CCBot, PerplexityBot/Perplexity‑User. Avoid blocking AI bots with ﬁrewalls or bot ﬁlters, by whitelisting their IP ranges. Render all essential content server-side or use pre-rendering. Avoid Client Side Rendered JavaScript reliance for key content to avoid indexability challenges as not all AI systems render it. Avoid noindexing via meta robots valuable content to be surfaced in AI answers. Avoid using a “nosnippet” rule via meta robots in valuable content to be surfaced in AI answers, which will prevent the content from being used as a direct input for AI Overviews and AI Mode.

2. Optimize for Content Crawlability and Indexability Relevant content must
be accessible, indexable and reusable by AI crawlers THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://maxbraglia.com/ai-bot-analyzer Are your robots.txt, CDN/ﬁrewall or hosting blocking AI bots?

2. Optimize for Content Crawlability and Indexability Relevant content must
be accessible, indexable and reusable by AI crawlers THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://sitebulb.com/ How reliant on CSR JS are you for key product descriptions, reviews, FAQs, Q&A’s & links? Rendering Diﬀerence Engine Chrome Extension

/ SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ 2. Optimize for Content Crawlability and Indexability Relevant content must be accessible, indexable and reusable by AI crawlers

3. Establish Business Aligned “On Brand” Topical Authority AI search
platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Query fan-out explores diﬀerent user intents, so targeting a diversity of angles of a relevant to target topic, increases coverage. Focus on meaningful business topics, for which you can provide comprehensive, useful, expert answers, aligned to your company USP and specialization, that can drive product awareness and adoption. Use topical clusters: A comprehensive pillar (hub) page for your business, relevant, main broader topics, and cluster pages around speciﬁc facets. Cover the whole buyer journey to support the user from the awareness, to consideration, decision making, up to post-purchase stage of the purchase process. Structure and cross-link your clusters with hub as a central resource to establish semantic relationships, enabling AI to better understand the full context and connections between topics.

/ SEOFOMO / LEARNINGAISEARCH.COM * Products How-To Guides & Tutorials * Thought Leadership & Expert Advice * FAQs * New product releases Awareness Consideration Decision * Knowledge base articles * Troubleshooting Guides & FAQs * Community & support forum * Video tutorials Post-Purchase * Comprehensive Product Description * Documentation & Manuals * Pricing & Plans Pages * Case Studies * Compliance content * Reviews & Testimonials * Studies & Research * Comparison & Alternatives * Product Q&As * Community & Forum Content 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

/ SEOFOMO / LEARNINGAISEARCH.COM 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth. * Products How-To Guides & Tutorials * Thought Leadership & Expert Advice * FAQs * New product releases Awareness Consideration Decision * Knowledge base articles * Troubleshooting Guides & FAQs * Community & support forum * Video tutorials Post-Purchase * Comprehensive Product Description * Documentation & Manuals * Pricing & Plans Pages * Case Studies * Compliance content * Reviews & Testimonials * Studies & Research * Comparison & Alternatives * Product Q&As * Community & Forum Content Research, Stats, Surveys, Case Studies Products & Features comparisons , FAQs Reviews, Forums

/ SEOFOMO / LEARNINGAISEARCH.COM https://dejan.ai/tools/fanout/ https://aicoverage.locomotive.agency/ 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

/ SEOFOMO / LEARNINGAISEARCH.COM https://www.semrush.com/ https://alsoasked.com/ 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

/ SEOFOMO / LEARNINGAISEARCH.COM https://waikay.io/ 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

/ SEOFOMO / LEARNINGAISEARCH.COM 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth. https://ahrefs.com/ai-content-helper

/ SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/ 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

/ SEOFOMO / LEARNINGAISEARCH.COM 3. Establish Business Aligned “On Brand” Topical Authority AI search platforms break complex queries into multiple related subqueries, gathering and synthesizing information from diverse sources, rewarding sites with comprehensive topical breadth and depth.

4. Optimize for Chunks Retrieval by structuring for humans AI
search engines break content into passages or “chunks” and retrieve the most relevant segments for synthesis. That’s why you should optimize each section like a standalone, easy to understand snippet. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Each chunk should be independently understandable without relying on the whole page for context. Keep passages semantically tight and self-contained. One idea per section: keep each passage tightly focused on a single concept. Use structured, accessible, and well-formatted HTML with clear subheadings (H2/H3) for every subtopic.

/ SEOFOMO / LEARNINGAISEARCH.COM https://www.chris-green.net/post/content-structure-for-ai-search 4. Optimize for Chunks Retrieval by structuring for humans AI search engines break content into passages or “chunks” and retrieve the most relevant segments for synthesis. That’s why you should optimize each section like a standalone, easy to understand snippet.

/ SEOFOMO / LEARNINGAISEARCH.COM https://ahrefs.com/blog/seo-chunk-optimization/ 4. Optimize for Chunks Retrieval by structuring for humans AI search engines break content into passages or “chunks” and retrieve the most relevant segments for synthesis. That’s why you should optimize each section like a standalone, easy to understand snippet.

/ SEOFOMO / LEARNINGAISEARCH.COM ✅ Good Example <h2>What is Technical SEO?</h2> <p>Technical SEO focuses on optimizing a website’s infrastructure to ensure search engines can crawl, render, and index content eﬀectively. It includes enhancing internal linking, site speed, mobile usability, and implementing structured data.</p> Why this works: ➔ One clear concept: “What is Technical SEO” ➔ Self-contained and understandable without needing other sections ➔ Structured with a clear heading and concise explanation 4. Optimize for Chunks Retrieval by structuring for humans AI search engines break content into passages or “chunks” and retrieve the most relevant segments for synthesis. That’s why you should optimize each section like a standalone, easy to understand snippet.

/ SEOFOMO / LEARNINGAISEARCH.COM ❌ Bad Example <h2>Learn SEO</h2> <p>SEO covers a lot, like technical SEO, content, link building, and more. For example, technical SEO helps with crawlability and indexation. Content is key for relevance. Link building supports authority. All of these are important parts of an SEO strategy you’ll need to understand eventually as you go through the roadmap…</p> Why this fails: ➔ Multiple concepts jammed into one paragraph ➔ Lacks focus: not semantically tight ➔ Heading is too broad (“Learn SEO”) and doesn’t guide chunk retrieval ➔ Requires surrounding context to make sense 4. Optimize for Chunks Retrieval by structuring for humans AI search engines break content into passages or “chunks” and retrieve the most relevant segments for synthesis. That’s why you should optimize each section like a standalone, easy to understand snippet.

5. Optimize for Answer Synthesis with Concise Content AI search
engines synthesize multiple chunks from diﬀerent sources into a coherent response, so content must be easy to extract and logically structured to ﬁt into a multi-source answer. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Summarize complex ideas clearly, then expand (Include a clearly structured “Summary” or “Key takeaways”). Start answers with a direct, concise sentence. Favor plain, factual, non-promotional tone. Use Structured Data to help AI models better classify and extract structured answers. Use natural language Q&A format.

engines synthesize multiple chunks from different sources into a coherent response, so content must be easy to extract and logically structured to fit into a multi-source answer. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ✅ Good Example <h2>What is an SEO audit?</h2> <p><strong>Summary:</strong> An SEO audit is a comprehensive analysis of a website to identify issues that could affect its optimization and organic visibility in search engines.</p> <p>It typically includes reviewing the site crawlability, indexability, speed, structured data usage, content relevance and quality, and link popularity vs competitors. The goal is to uncover technical, content and link popularity related issues and opportunities to improve its performance in organic search.</p> Why this works: ➔ Starts with a direct, concise summary ➔ Expands with structured detail ➔ Uses Q&A format and clear heading ➔ Plain, factual tone

engines synthesize multiple chunks from different sources into a coherent response, so content must be easy to extract and logically structured to fit into a multi-source answer. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ❌ Bad Example <h2>SEO audits and other essential resources we offer</h2> <p>At LearningSEO.io, we guide you through audits, checklists, and toolkits tailored to improve your visibility online. Our complete SEO roadmap empowers marketers to become experts. Discover how technical SEO, content, and backlinks can take your traffic to the next level.</p> Why this fails: ➔ Promotional and vague language ➔ No clear definition or summary ➔ No structured data ➔ Lacks Q&A structure and extractable format ➔ Merges multiple topics, hard to synthesize into an AI response

engines synthesize multiple chunks from diﬀerent sources into a coherent response, so content must be easy to extract and logically structured to ﬁt into a multi-source answer. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

engines synthesize multiple chunks from diﬀerent sources into a coherent response, so content must be easy to extract and logically structured to ﬁt into a multi-source answer. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://frase.io/

6. Optimize for Content Citation-Worthiness AI search engines will cite
content when it’s perceived as factually accurate, up-to-date, well-structured, and authoritative. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Use speciﬁc, up-to-date, veriﬁable claims, fact-based statements, not vague generalities. Show authorship and credentials for EEAT signals. Include source citations (link to studies, stats, or experts). Use author, organization structured data for brand and entity salience that reinforces citation metadata. Refresh key content regularly and signal updated content by adding timestamps.

content when it’s perceived as factually accurate, up-to-date, well-structured, and authoritative. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ai.sistrix.com

content when it’s perceived as factually accurate, up-to-date, well-structured, and authoritative. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM EEAT Content Quality Checklist

content when it’s perceived as factually accurate, up-to-date, well-structured, and authoritative. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM ai.sistrix.com https://www.tryprofound.com/

content when it’s perceived as factually accurate, up-to-date, well-structured, and authoritative. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://frase.io/ https://validator.schema.org/

/ SEOFOMO / LEARNINGAISEARCH.COM Optimize your brand presence across web platforms, including social channels, in a consistent way, linking back to your main site, engaging with your community, answering reviews, etc. Secure coverage in industry and expert publications, contribute quotes or guest content to respected newsletters and blogs in your industry. Publish original research, reports, or data studies, conduct surveys, compile unique datasets, or run industry studies. Promote them to journalists and bloggers who create content roundups. Promote your content across relevant third-party channels: Engage with inﬂuencers, experts, Slack groups, subreddits, and communities. Ask for feedback and mentions. 7. Grow Content Authoritativeness 3rd Party Signals Authority increases the likelihood of content getting cited in AI-generated answers, using entity recognition and reputation to determine which sources to trust.

/ SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/ 7. Grow Content Authoritativeness 3rd Party Signals Authority increases the likelihood of content getting cited in AI-generated answers, using entity recognition and reputation to determine which sources to trust. https://sparktoro.com/

/ SEOFOMO / LEARNINGAISEARCH.COM 7. Grow Content Authoritativeness 3rd Party Signals Authority increases the likelihood of content getting cited in AI-generated answers, using entity recognition and reputation to determine which sources to trust. https://www.similarweb.com/ buzzabout.ai

8. Optimize for Multi-Modal Support AI search systems are increasingly
retrieving and synthesizing multimodal content, -including images, charts, tables, videos-, to better answer user queries. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Ensure images and videos crawlability for search and AI bots. Images should use descriptive alt text that includes topic context. Serve images via clean HTML and avoid lazy-loading with JS-only rendering, since AI search crawlers don’t render CSR JS. Add captions to images and videos with explanation right below or beside the visual. Use <ﬁgure>, <table>, etc. with contextually correct markup to help parse tables, ﬁgures, lists. Avoid images of tables, use HTML tables instead for a machine-readable format supporting tokenization and summarization.

retrieving and synthesizing multimodal content, -including images, charts, tables, videos-, to better answer user queries. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

retrieving and synthesizing multimodal content, -including images, charts, tables, videos-, to better answer user queries. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/ https://www.lazyspy.us/

retrieving and synthesizing multimodal content, -including images, charts, tables, videos-, to better answer user queries. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://sitebulb.com/

9. Optimize for Personalization Resilient Content AI search engines can
personalize answers using a combination of contextual signals, retrieval techniques, and user-centric data. It’s then fundamental to take it into account to maximize visibility. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Cover multiple intents for the same topic, so your content aligns with many personalized subqueries, increasing surface area. Add contextual signals that aligns content with profile-based personalization, segmenting content for specific personas or use cases. Optimize for localized intent by including regional content, currencies, addresses, or local schema markup (Place, LocalBusiness). Get links and mentions across reputable domains and popular platforms where your audience engages via digital PR, contributor posts, Wikipedia citations, mentions in research, strong community and social media presence and engagement. Retain attention and engagement with fast, useful content that gives a satisfying user experience since AI search systems refine results based on user behavior, thumbs up/down, etc. This feedback loops into ranking and synthesis decisions for future answers.

9. Optimize for Personalization Resilient Content AI search engines can
personalize answers using a combination of contextual signals, retrieval techniques, and user-centric data. It’s then fundamental to take it into account to maximize visibility. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

10. Monitor Your content AI Search Performance Monitoring your brand
visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM To Do’s ❏ Your Audience AI Search Behavior: ❏ Monitor popular prompts related to your brand and main product/service topics in AI tools that provide them to understand your audience’s AI search behavior and use this data to inform your content optimization strategy. ❏ Your AI Search Presence vs. Competitors: ❏ Track your brand mentions, sentiment, and links in AI answers separately for each major AI search platform (eg. ChatGPT, Gemini, AI Overviews/AI Mode, Perplexity, etc.). ❏ Monitor and assess the sentiment of your brand mentions in AI search answers for relevant product/service, as well as brand focused prompts across AI search platforms. ❏ Monitor the inclusion of links to your Website from relevant brand mentions in AI search answers across platforms. ❏ Benchmark your brand mentions, sentiment and links in relevant answers vs main competitors across AI search platforms. ❏ Benchmark your brand mentions, sentiment and links inclusions in AI answers content sources vs main competitors across AI search platforms. …

visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM To Do’s ❏ Your AI Search Traffic Activity: ❏ Monitor AI referral traffic via your analytics platform by creating a new channel for AI platforms sources to understand its growth over time, pages destinations, engagement, and conversion. ❏ Your Site AI Search Crawling & Indexing Behavior: ❏ Monitor the crawling behavior of AI platforms on your site: Crawl frequency, crawled URLs and depth, HTTP status codes returned, robots.txt access patterns, requested content type, changes in crawl behavior over time, etc. 10. Monitor Your content AI Search Performance Monitoring your brand visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors. To Do’s ❏ Your AI Search Traffic Activity: ❏ Monitor AI referral traffic via your analytics platform by creating a new channel for AI platforms sources to understand its growth over time, pages destinations, engagement, and conversion. ❏ Your Site AI Search Crawling & Indexing Behavior: ❏ Monitor the crawling behavior of AI platforms on your site: Crawl frequency, crawled URLs and depth, HTTP status codes returned, robots.txt access patterns, requested content type, changes in crawl behavior over time, etc. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM

visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Looker Studio Dashboard Here https://seotesting.com/

visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.tryprofound.com/ similarweb.com

/ SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ 10. Monitor Your content AI Search Performance Monitoring your brand visibility, sentiment, referrals from relevant AI answers allows you to identify opportunities to improve inclusions that matter vs competitors.

/ SEOFOMO / LEARNINGAISEARCH.COM 1. Research and Assess your AI Search Platform Audience Behavior 2. Optimize for content AI crawlability and indexability 3. Establish business aligned “On Brand” Topical Authority 4. Optimize for Chunks Retrieval by structuring for humans 5. Optimize for Answer Synthesis with Concise Content 6. Optimize for Content Citation-Worthiness 7. Grow Content Authoritativeness 3rd Party Signals 8. Optimize for Multi-Modal Support 9. Optimize for Personalization Resilient Content 10. Monitor Your content AI Search Performance By assessing all of these key AI search optimization areas you will be able to prioritize actions for a positive ROI

/ SEOFOMO / LEARNINGAISEARCH.COM In the survey, SEOs said that AI search still brings less 5% of site revenue, while traditional search attracts +50% https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM Most decision makers have allocated AI search budget but not as an independent channel, after a research and audit https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM Most have expanded their SEO accordingly to integrate AI search optimization, and also have an AI search strategy https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM Existing or planned AI search optimization work focus on structured data, digital PR & content restructuring https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM The goals agreed as an outcome of AI search optimization are related to visibility, traﬃc, conversions & awareness https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM The biggest AI Search Optimization Challenges are related to measurement, data transparency and tooling / resources https://hub.seofomo.co/surveys/state-ai-search-optimization/

/ SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ Speaking of tools, the top mentioned AI search optimization and monitoring tools are Ahrefs, GA4, Semrush, GSC and SE Ranking

/ SEOFOMO / LEARNINGAISEARCH.COM How much are AI platforms already bringing to your traffic, revenue and impacting marketing goals? How AI search behavior differ from traditional search? What’s your visibility and traffic from relevant to target AI search queries vs competitors? What’s the growth opportunity? How’s your content already optimized for relevant AI search queries? What’s the ROI from the additional efforts? Are they worthy? Prioritize accordingly How do the needed optimization actions overlap with existing or planned SEO, Digital PR & Community management efforts? What additional actions / investments are needed? It’s about aligning & prioritizing your AI optimization efforts with your existing SEO Initiatives to high impact

/ SEOFOMO / LEARNINGAISEARCH.COM Want to take the next steps? Download the AI Search Optimization Checklist For Free https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/

/ SEOFOMO / LEARNINGAISEARCH.COM Learn more about AI Search Optimization with free reliable resources from LearningAIsearch.com https://learningaisearch.com/

/ SEOFOMO / LEARNINGAISEARCH.COM Keep up with the latest AI Search news by subscribing to the Free SEOFOMO Newsletter https://seofomo.co/

/ SEOFOMO / LEARNINGAISEARCH.COM GEO is dead. Long Live SEO … for [AI / TikTok / YouTube / Any Platform Used]

Thanks! Questions? THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS
FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries

The AI Search Optimization Roadmap by Aleyda S...

The AI Search Optimization Roadmap by Aleyda Solis

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