apidays New York 2023 - Success metrics when launching your first developer portal, Alvin Cho & Sovdeep Das, Fiserv

apidays New York 2023
APIs for Embedded Business Models: Finance, Healthcare, Retail, and Media
May 16 & 17, 2023

Success metrics when launching your first developer portal
Alvin Cho, VP of Product and Engineering, Digital Innovation & Transformation at Fiserv and Sovdeep Das, Sr. Director, Product Management at Fiserv

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Transcript

1. The Developer Studio from Fiserv Journey Alvin Cho – VP, Product & Engineering, Digital Innovation & Transformation Sovdeep Das – Sr. Director, Product Management, Open Finance Platforms May 17, 2023
3. 2 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Agenda Alvin Cho VP, Engineering and Product, Digital Innovation and Transformation Fiserv linktr.ee/alvincho Sovdeep Das Sr. Director, Product Management Open Finance & BaaS Platforms Fiserv Our Journey (2021) Success Criteria Metrics Banking Hub Takeaways
4. 3 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Fiserv Is Uniquely Positioned to Drive Innovation and Differentiation 1+ Billion card accounts serviced ~100% Touchpoints with US Households Deposit Accounts 150 Million US banks are served by Fiserv 1in3 Branches Served 26,000+ 80 Million US Digital Banking Users 86 Billion N.A. transactions Global eCommerce transactions 15+ Billion Coverage across US card networks 100% US Merchants 40% 95 US financial institutions are Fiserv digital clients of the top 100
5. 4 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Card Payments Digital Payments Integrated Banking Merchant Solutions Unrivaled Scale and Data Assets Enabling New Experiences 3.5B 86B North American transactions U.S. GDP processed 7,200 peak transactions per second $3.1T GPV processed 14% $3.7T wire transfers 150M deposit accounts 80M U.S. digital banking users more than nearly 13B ACH transactions 1.5B Bill pay transactions 410M DDA accounts 367M eBills delivered more than more than customer communications mailed 1.4B global accounts on file 3,700 U.S. financial institution clients more than 5,000 participating FIs in Accel® and STAR® more than 300M nearly payment cards personalized
6. 5 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Our Journey (2021)
7. 6 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 What Our Customers Deserve • Unified and consistent developer experience • Easy discovery • Self-service integration in minutes What Our Product Teams Deserve • Automation and governance • Self-service content management • Self-service workflow management 6 What Our Customers Deal With • Lack of a unified developer portal for all products • Lack of a consistent developer experience • Lack of a coherent information architecture • Lack of a smooth and quick integration to APIs What Our Product Teams Need • Easily load and manage content • Define their API integration workflows
8. 7 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Success Criteria in 2021 Radically change the developer experience to provide untold levels of enjoyable productivity! This becomes the ONE asset a developer needs to: • Learn • Play • Build • Deploy • Monitor • Monetize • Bill • Commune with Fiserv products Build World’s Best Developer Portal Experience 1. Product NPS score 80+ with developers 2. Support NPS score 70+ with developers 3. Win awards for best portal experience Provide Product Teams With Seamless and Quick Onboarding 1. Product team NPS score 70+ 2. Teams can onboard in less than 1 hour Become Go-To Place For Building Fintech Apps 1. 3+ customers building apps through portal 2. 50+ daily active users 3. Host hackathon with over 100+ participants 7
9. 8 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 The Answer • Luxury apartment complex • Solves for loading and consuming documentation and API experimentation • Incrementally built in 9 months 8
10. 9 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 User Research Metrics & Usage Metrics User Testing and Interviews • Layout / Interactions • Microcopy feedback • Qualitative feedback Engagement 442 Accounts 51 Businesses 296 API Keys (232 users) Search Google Search Popular Pages Popular Interactions • Code snippets • Run API • Split screen 9
11. 10 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Banking Hub: Open API Workspace Developers from financial institutions, fintechs and other businesses now have instant access to begin working with Fiserv core banking APIs in a shared test environment Launch a new digital marketplace experience Explore Fiserv core banking APIs Integrate solutions with Fiserv banking cores Publish pre-integrated solutions in AppMarket
12. 12 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Banking Hub – Metrics that Matter 12 Documentation APIs Workspaces General Popular pages Engagement time Users Popular Cores / Domains Created API calls Traffic Search
13. 19 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Recognition & Awards 19
14. 20 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Get Started … 20 Listen to Your Instincts to Start Set Your Northstar & Waypoints Solve the Core Problem Build. Test. Iterate. Show Results Quickly
15. 21 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 21 Abhishek Singh Robert Rasco Andrew An Ganesh Venkataraman Alvin Cho Nayan Patel Tom Eck Yoram Forscher Tania Sarkar Vardan Bagiryan JongHo Lee Jimmy Chen Minh Pham Rekha Gupta Jessie Nguyen Elena Martirosyan Fiserv Developer Studio Team Dom Propati Supriya Nirmale Olga Zuyakova Matt Crittenden
16. 23 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 developer.fiserv.com
17. 24 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Presenters 24 Alvin Cho VP, Engineering and Product, Digital Innovation and Transformation Fiserv linktr.ee/alvincho Sovdeep Das Director, Product Management Open Finance & BaaS Platforms Fiserv
18. 25 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Q&A
19. 26 © 2023 Fiserv, Inc. or its affiliates. | FISERV CONFIDENTIAL Recognized by Fortune® Magazine World’s Most Admired CompaniesTM 2023 Thank You!