From Guest List to Gift Match: Turning Event Data into Corporate Giving Dollars

Maximize the fundraising potential of every ticket sold

Transcript

1. From Guest List to Gift Match: Turning Event Data into Corporate Giving Dollars Maximize the fundraising potential of every ticket sold Ann Tuyogon Partnerships Success Specialist at Double the Donation Laurie Hochman Marketing Director at Auctria
2. How can I maximize the event fundraiser after the lights go down?
3. The State of Corporate Giving
4. Where are dollars coming from? Giving USA 2025 $592.50 Billion Amount given by individuals, bequests, foundation and corporations Amount total giving grew in 2024 (outpacing inflation) 6.3% Source Up/down Amount Adjusted for Inflation Total ↑ 6.3% $592.50 billion ↑ 3.3% Individuals ↑ 8.2% $392.45 billion ↑ 5.1% Foundations ↑ 2.4% $109.81 billion =-0.5%* Bequests ↓ 1.6% $45.84 billion ↓ 14.4% Corporations ↑ 9.1% $44.40 billion ↑ 6.0%
5. What can corporate partnerships look like? • A collaborative relationship between a nonprofit organization and a corporate entity • A company providing financial support to a nonprofit for a particular event, program, facilities, or other specific initiative
6. Which corporate giving program made the biggest impact for you last year?
7. Corporate Matching Gifts Maximize your event fundraising without asking your donors for more from their pockets and get a chance to match their ticket’s tax-deductible portion. Donor gift Employer gift Double impact
8. Aside from the extra funds, Matching Gifts can also… Improve donor engagement 71% more donors respond to fundraising appeals mentioning matching Lead to larger donations 1 in 3 donors give a larger donation if a match is offered, with the average donation amount increasing by 51% 84% Broaden your donor base of donors are more likely to donate if a match is offered Double the Donation’s Matching Gift Statistics 2026
9. • Provided more than $263M in matching funds in the last year to more than 37,000 nonprofits • Can match up to $32,500 How big can Matching Gift funds get? • Can match up to $100,000 • Match ratio: 2:1 • Provided more than $42M in matching funds in the last 5 years • Can match up to $32,500 Up to 30,000 companies available within Double the Donation’s database
10. Your Gateway to Corporate Partnerships
11. What has been your most successful tactic for winning corporate support so far?
12. Identifying potential partners Don’t just go to the top wealthiest companies in the US! Use your existing connections (donors, volunteers, guest list) to open doors for corporate partnerships Tip: Have a strategy to collect employer data
13. Asking during the giving process • Ask your donors where they work each time they contribute Asking during volunteer registration • Ask your volunteers where they work each time they volunteer Asking during event registration • Ask your supporters where they work each time they attend an event Top tip: Increase reporting by providing context on how information will be used How to find those connections?
14. Utilize the Event Fundraiser to Uncover Potential Matching Gifts
15. Utilize the Event Fundraiser to Uncover Potential Matching Gifts
16. Did you know? 78% of donors are unaware if their company matches gifts Provide Company Specific Next Steps Post Transaction Impact: Provides immediate action and a second chance for donors while in their giving mindset
17. Post-donation communication • Even if a supporter does not supply employment information at the point of donation/registration, you can follow-up after with more context Top tip: Be specific about why you are asking! Is it to uncover match eligibility? Connect them to a volunteer opportunity?
18. Employer Appends • Employer appends can ensure greater coverage and information on file for your supporters • Appends also make sure your donor information is up to date Top tip: collect as much existing data about your donors as possible for the best results
19. Did you know? 93% of leading peer-to-peer nonprofits host a dedicated matching gift page on their websites and/or event pages Promote Workplace Giving Programs on your Website Impact: Provides an easy resource for supporters to learn about Workplace Giving programs
20. Sample Matching Gift page
21. Your Event Website
22. Know Your Value (hint, it’s in the data) Be proud of your data • How many touches • Who is in the room • Who are the other sponsors
23. Varied Levels of Sponsorships
24. Auction and Raffle Item Donation
25. What employer data does to help corporate partnerships Identifying corporate partners • Employer data lets you see what company cultures you already resonate with! Find those connections to prospective partners • Employer data lets you see who you may know at a given company!
26. Best Practices
27. Turning bidders and donors into benefactors and long term supporters • Distribute the auction items • Report on the event proceeds • Thank everyone, vendors, volunteers, sponsors, ambassadors, donors • Donation matching • Encourage social media sharing • Survey and request feedback Goal is to constantly be building the donor base
28. Showcase partnership on different channels
29. Encouraging companies to launch programs Explain the benefits of these programs to their business Double the Donation’s 19 Matching Gift Statistics Every Nonprofit Should Know Re:Charity’s Corporate Statistics for Nonprofits & Companies Harvard Business School’s 14 Eye-Opening Corporate Social Responsibility Statistics
30. Establish a strategy for inbound partnership prospects
31. Keep in touch! Connect with us on LinkedIn! Ann Tuyogon Partnerships Success Specialist at Double the Donation Laurie Hochman Marketing Director at Auctria
32. Thank you! Got any questions?
33. Stay in touch with Auctria Email: hello@auctria.com FB Group: Auction Team Talk Events Directory events.auctria.com @auctria
34. Learn how Double the Donation can increase your matching gift revenue. Not yet a client? Schedule a personalized demo with our team! Are you a client looking to learn more? Join our weekly best practice webinars to see how to maximize your account. Thanks for Joining Us Today! doublethedonation.com partners@doublethedonation.com doublethedonation.com/contact-us