Game on For Good

Tournaments

Attracts active & competitive guests
Team format
Event Format & Logistics
Event Program
Spectators & Dining
Entertainment & Talent
Generating Revenue
Getting organized with Auctria

Transcript

1. Turn Tournaments into Fundraising Powerhouses! Game On for Good
2. Today’s guest Stephen has been a fundraising event host since the early 90s, calling hundreds of auctions and raising millions of dollars. Stephen’s sincerity, authenticity, and terrific understanding of benefit auctions makes him stand out. His style is entertaining and conversational – making it an enjoyable and memorable evening for your guests. Stephen excels at connecting and reading his audiences, all resulting in generating the most revenue possible for his auction clients. Stephen Kilbreath Event Auctioneer & Fundraising Consultant
3. Auctria | Since 2011 Organizations have raised over $1 billion dollars “Auctria’s mission is to empower nonprofit organizations by providing you with an affordable, easy to use powerful tool for event fundraising”
4. Tournaments • Attracts active & competitive guests • Team format • Event Format & Logistics • Event Program • Spectators & Dining • Entertainment & Talent • Generating Revenue • Getting organized with Auctria Agenda
5. Tournaments Attracting new donors who want to participate, educate, and donate when it comes to how they interact with nonprofits - think golf, pickleball, softball, etc. Things that don’t change? • Having an event program • Seamless logistics • Exceptional donor experience • Asking for gifts
6. Golf or Pickleball Website Templates on Auctria Auctria Smart Templates are ready to GO!
7. Other Tournaments Anything where you want guests to buy a ticket, and engage with your cause Cornhole, Softball, Spelling bees, Casino Night, 24 hour gaming sessions
8. Team Format Engaging all donors, consider: • People who bring their own teams • Those that want to participate but don’t necessarily have friends who play pickleball or golf • Levels of competitiveness • People who want to watch Logistics for Entries: • Sell Teams and Foursomes in bulk • Leave spaces for individuals who want to participate but might not have a team to play with
9. Guest Experience & Logistics: • Check In/Info Table • Results & Updates • Entertainment • Tournament Support and Officiating • Health & Safety • Permits Event Format & Logistics
10. Sample Program: • Event Opening Announcement • Show open appropriate for your audience (National Anthem, Opening Prayer, etc.) • Talk about/Share Mission - Why are we here? Where are your dollars going? • Host to introduce the day and share announcements throughout tournament. Introduce flow of the day and announce participant activities and resources. Introduce guest activities available. Sell Merch. • Break for F & B, rest period. Event Program
11. Sample Program: • Update tournament activity. Sports reporting style can be fun! • Games, activities and mission based communications spread throughout the spaces for all guest enjoyment. • Awards ceremony at the end of the day: ◦ Announce winners ◦ Announce the real winners - dollars raised by your nonprofit and what that will support! • Thank guests and participants! • After party? Yes - either live music or awesome DJ. Bring in a food truck (or two!) for after event dinner. Event Program
12. Activities for Spectators Cheer, eat and donate! • Bring on the food and beverage stations! Rotate the offerings at different stations to engage your foodies! • Merch and swag sales • Set up some mission-based activations for your non-gaming guests • Seating at courts or course for more enjoyment • Post amazing signage that communicates your cause and include a QR code to your Donate Now page (now’s a great time to engage for monthly gifts!) • Announcements so everyone can follow the program and brackets. • Raffles (more on this later!)
13. Cheer Squad • Foodies • Reasons for them to show up • Merch or swag sales • Add post-tournament festivities: dinner, awards, music
14. Entertainment & Talent Professional Fundraising Host: It’s super important to have a professional fundraising host. This person should: • Create energy and excitement • Speak effectively about your cause • Raise funds even when people think they are just having fun at a tournament
15. Entertainment & Talent Entertainment Music • People come to events that are fun. Music makes a difference. • Bring in a DJ to start the day, hold while tournament play is taking place, then bring the music back at your lunch break/halfway point. • Have music during your awards, and afterwards if you are serving a meal or appetizers at the end of your event. • Let guests celebrate with you!
16. Entertainment & Talent Guest Engagement Entertainment • Add mission-based activations, like a large board where guests can write inspiring words, or write why they are supporting your cause. • Bring in face painters or a caricaturist to create some fun non-sports related activities.
17. Sponsorships Pull together a budget, then find sponsors to cover the costs: • Venue (golf course, pickleball court venue, etc.) • Food (find a vendor who loves your mission and ask them to provide easy food and beverage for the tournament) • Prizes: ◦ Credit unions or banks - these institutions are looking for nonprofits to support and this is a great way for them to advertise to a large number of guests at once ◦ Businesses you already do business with • Sell everything: courts, first aid station, check in, officiating, etc. Generating Revenue
18. Within the types of games: • Foursomes • Doubles • Sell mulligans, power serves, or cheat cards (fun & profitable!) • Create a Live Buy back in for 1 team • Fun merch: water bottles, t-shirts (have someone associated with your nonprofit create the design for the tournament), stickers, etc. • Photos at a photobooth • Include some of these fun items in your ticket/entry packages to make them more appealing Generating Revenue
19. Sell Teams and Sponsorship packages • Track inventory • Provide e-tickets for each golfer • Track golfer/bidder information Registration is open 24 hours a day Sales
20. • Make it easy for sponsors to purchase and support • Solicit and post recognition early or asap • Sponsors beget Sponsors Always loop back with Sponsors with easy to share links via email and social media Sponsorship Sales
21. Raffles* Encourage support of your nonprofit through games of chance: 50/50: 50% of the entry funds raised go to your cause, 50% go to the winner. Announce throughout the day how much money has been raised to generate excitement! Keep the ticket price around $20 for this. Prizes: Create up to 3 fantastic raffle prizes and sell the tickets at the same price. Offer a high end putter or pickleball paddle. Or gift certificate to a local sports store. *Review your state and local gambling laws before hosting a raffle!
22. Selling Raffle Tickets through Auctria
23. For Sale Items Point of Sale in Auctria Admin App
24. Select Payment Method OR Add to Account Make Payment Point of Sale in Auctria Admin App
25. Giving Opportunities It’s a fundraiser. Communicate your cause effectively. Use great signage and excited Board members and volunteers to talk more about who your nonprofit serves at designated giving stations. Passive Asks: • QR Codes for one-time or recurring donations. • Pledge cards - keep at info tables and throughout the event space. Pledge cards can serve as a way to collect funds, or volunteers! • Ask about a Round Up donation as teams check in - would they like to round up to the next $5 increment in support of your cause.
26. Giving Opportunities Active Asks: • Raise the Paddle effort at the midway point of the tournament. If you don’t have paddles, no problem, simply use the Auctria app to make a quick donation. • Celebrity Buy In: Find a local or national celebrity and have guests donate to see if they can make a tough shot or beat your championship team (think half court shots - $20 says they can make the shot - who is in?)
27. Streamline efforts Start with fun, and build this event into your fundraising strategy. You’ll gain new donors, and have fun supporting your nonprofit!
28. Managing this on Auctria ✅ Ticket sales for players & spectators ✅ Team registration with open field for comments ✅ Sponsor packages and online recognition ✅ Raffle ticket sales (online and in person) ✅ Collect donations pre-, during, and post-event ✅ Create a tournament website for details, branding, and engagement ✅ Communicate with players and supporters ✅ Generate receipts, track revenue, and simplify check-in/out
29. KilbreathEvents stephen@kilbreathauctions.com Set up a 30 minute consultation with Kilbreath Events kilbreathevents Let’s Connect! 206-963-7148 www.kilbreathevents.com
30. Explore AUCTRIA at your own pace @auctria Email: hello@auctria.com FB Group: Auction Team Talk