Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Mobile Email Myths

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Jenn Downs Jenn Downs
December 01, 2012
Research
0
130

Mobile Email Myths

Mobile Email Myths busted at Warm Gun in San Francisco.

Avatar for Jenn Downs

Jenn Downs

December 01, 2012
Tweet

More Decks by Jenn Downs

See All by Jenn Downs
Improving the Volunteer Experience: Applying User Research Principles to Volunteer Management
Avatar for Jenn Downs beparticular
0
120
Empathy Cannot Be Automated - UX New Zealand 2016
Avatar for Jenn Downs beparticular
0
320
Women in Technology Panel for AWDG
Avatar for Jenn Downs beparticular
0
130
Web Visions: DIY Mobile Usability Testing
Avatar for Jenn Downs beparticular
3
350
Charlotte, NC UX Meetup: Usability Testing on Mobile Devices
Avatar for Jenn Downs beparticular
3
760
ConvergeSE - Usability Testing Workshop
Avatar for Jenn Downs beparticular
1
250

Other Decks in Research

See All in Research
姫路市 -都市OSの「再実装」-
Avatar for Hopin hopin
0
1.7k
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
Avatar for Ines Montani inesmontani
PRO
0
260
Satellites Reveal Mobility: A Commuting Origin-destination Flow Generator for Global Cities
Avatar for SatAI.challenge satai
3
620
討議：RACDA設立30周年記念都市交通フォーラム2026
Avatar for Traffic Brain trafficbrain
0
560
2026年1月の生成AI領域の重要リリース＆トピック解説
Avatar for KAJI | 梶谷健人 kajikent
0
810
競合や要望に流されない─B2B SaaSでミニマム要件を決めるリアルな取り組み / Don't be swayed by competitors or requests - A real effort to determine minimum requirements for B2B SaaS
Avatar for 株式会社カミナシ kaminashi
0
990
R&Dチームを起ち上げる
Avatar for shibuiwilliam shibuiwilliam
1
200
ForestCast: Forecasting Deforestation Risk at Scale with Deep Learning
Avatar for SatAI.challenge satai
3
510
視覚から身体性を持つAIへ: 巧緻な動作の3次元理解
Avatar for Take Ohkawa tkhkaeio
1
210
Proposal of an Information Delivery Method for Electronic Paper Signage Using Human Mobility as the Communication Medium / ICCE-Asia 2025
Avatar for yumulab yumulab
0
240
「なんとなく」の顧客理解から脱却する ──顧客の解像度を武器にするインサイトマネジメント
Avatar for 田島佳穂 tajima_kaho
10
6.8k
ドメイン知識がない領域での自然言語処理の始め方
Avatar for Hayahide Yamagishi hargon24
1
260

Featured

See All Featured
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
Avatar for Mine Cetinkaya-Rundel minecr
1
190
Practical Tips for Bootstrapping Information Extraction Pipelines
Avatar for Matthew Honnibal honnibal
25
1.8k
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
Avatar for Ines Montani inesmontani
PRO
0
260
Un-Boring Meetings
Avatar for Sebastian Deterding codingconduct
0
220
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
240
A Soul's Torment
Avatar for Nat Ma seathinner
5
2.4k
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
170
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
231
22k
The Spectacular Lies of Maps
Avatar for Per Axbom axbom
PRO
1
610
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
666
130k
How Fast Is Fast Enough? [PerfNow 2025]
Avatar for Tammy Everts tammyeverts
3
480
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
110k

Transcript

  1. Designing 4 Inbox Love: The 7 Deadly Myths of Mobile

    Email Design jenn downs @beparticular Saturday, December 1, 2012

  2. MYTH 1 “Don’t bank on mobile, because the next big

    thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012

  3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012

  4. Saturday, December 1, 2012

  5. Screenshot from actual user interview. Saturday, December 1, 2012

  6. MYTH 2 “People are reading your emails ‘on the go’.”

    Saturday, December 1, 2012

  7. Ken is on-the-go-man. Saturday, December 1, 2012

  8. http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012

  9. Saturday, December 1, 2012

  10. “OMG put the phone away and pet me.” Saturday, December

    1, 2012

  11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012

  12. “It’s good to end up in someone’s pocket because your

    newsletter is always available.” MYTH 3 Saturday, December 1, 2012

  13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012

  14. Saturday, December 1, 2012

  15. “People will save mobile emails to read later on their

    desktop.” MYTH 4 Saturday, December 1, 2012

  16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012

  17. MYTH 5 “There are too many mobile email apps to

    design for.” Saturday, December 1, 2012

  18. From MailChimp’s mobile email report. Saturday, December 1, 2012

  19. “Designing email for Android is going to be a world

    of hurt.” MYTH 6 Saturday, December 1, 2012

  20. Saturday, December 1, 2012

  21. “If you can’t use responsive design in your mobile emails,

    use a one column email.” MYTH 7 Saturday, December 1, 2012

  22. Saturday, December 1, 2012

  23. Saturday, December 1, 2012

  24. Saturday, December 1, 2012

  25. Desktop Mobile Saturday, December 1, 2012

  26. Saturday, December 1, 2012

  27. http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012

  28. EVEN MOAR READING http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve

    Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012

  29. THANKS! Jenn Downs @beparticular [email protected] XXXXXXX Saturday, December 1, 2012