Mobile Email Myths

Mobile Email Myths busted at Warm Gun in San Francisco.

Transcript

1. Designing 4 Inbox Love: The 7 Deadly Myths of Mobile Email Design jenn downs @beparticular Saturday, December 1, 2012
2. MYTH 1 “Don’t bank on mobile, because the next big thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012
3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012
4. Saturday, December 1, 2012
5. Screenshot from actual user interview. Saturday, December 1, 2012
6. MYTH 2 “People are reading your emails ‘on the go’.” Saturday, December 1, 2012
7. Ken is on-the-go-man. Saturday, December 1, 2012
8. http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012
9. Saturday, December 1, 2012
10. “OMG put the phone away and pet me.” Saturday, December 1, 2012
11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012
12. “It’s good to end up in someone’s pocket because your newsletter is always available.” MYTH 3 Saturday, December 1, 2012
13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012
14. Saturday, December 1, 2012
15. “People will save mobile emails to read later on their desktop.” MYTH 4 Saturday, December 1, 2012
16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012
17. MYTH 5 “There are too many mobile email apps to design for.” Saturday, December 1, 2012
18. From MailChimp’s mobile email report. Saturday, December 1, 2012
19. “Designing email for Android is going to be a world of hurt.” MYTH 6 Saturday, December 1, 2012
20. Saturday, December 1, 2012
21. “If you can’t use responsive design in your mobile emails, use a one column email.” MYTH 7 Saturday, December 1, 2012
22. Saturday, December 1, 2012
23. Saturday, December 1, 2012
24. Saturday, December 1, 2012
25. Desktop Mobile Saturday, December 1, 2012
26. Saturday, December 1, 2012
27. http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012
28. EVEN MOAR READING http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012
29. THANKS! Jenn Downs @beparticular jennifer@beparticular.com XXXXXXX Saturday, December 1, 2012