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Mobile Email Myths

Avatar for Jenn Downs Jenn Downs
December 01, 2012
Research
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Mobile Email Myths

Mobile Email Myths busted at Warm Gun in San Francisco.

Avatar for Jenn Downs

Jenn Downs

December 01, 2012
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Transcript

  1. Designing 4 Inbox Love: The 7 Deadly Myths of Mobile

    Email Design jenn downs @beparticular Saturday, December 1, 2012

  2. MYTH 1 “Don’t bank on mobile, because the next big

    thing is internet spy watches.” (Real thing someone said.) Saturday, December 1, 2012

  3. http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs Saturday, December 1, 2012

  4. Saturday, December 1, 2012

  5. Screenshot from actual user interview. Saturday, December 1, 2012

  6. MYTH 2 “People are reading your emails ‘on the go’.”

    Saturday, December 1, 2012

  7. Ken is on-the-go-man. Saturday, December 1, 2012

  8. http://textsfromhillaryclinton.tumblr.com/ Saturday, December 1, 2012

  9. Saturday, December 1, 2012

  10. “OMG put the phone away and pet me.” Saturday, December

    1, 2012

  11. http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services Saturday, December 1, 2012

  12. “It’s good to end up in someone’s pocket because your

    newsletter is always available.” MYTH 3 Saturday, December 1, 2012

  13. http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/ Saturday, December 1, 2012

  14. Saturday, December 1, 2012

  15. “People will save mobile emails to read later on their

    desktop.” MYTH 4 Saturday, December 1, 2012

  16. http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later Saturday, December 1, 2012

  17. MYTH 5 “There are too many mobile email apps to

    design for.” Saturday, December 1, 2012

  18. From MailChimp’s mobile email report. Saturday, December 1, 2012

  19. “Designing email for Android is going to be a world

    of hurt.” MYTH 6 Saturday, December 1, 2012

  20. Saturday, December 1, 2012

  21. “If you can’t use responsive design in your mobile emails,

    use a one column email.” MYTH 7 Saturday, December 1, 2012

  22. Saturday, December 1, 2012

  23. Saturday, December 1, 2012

  24. Saturday, December 1, 2012

  25. Desktop Mobile Saturday, December 1, 2012

  26. Saturday, December 1, 2012

  27. http://blog.mailchimp.com/mobile-email-research/ Saturday, December 1, 2012

  28. EVEN MOAR READING http://www.huffingtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html http://blog.mailchimp.com/using-media-queries-to-improve-readability/ Using Media Queries To Improve

    Readability Smartphones Bring Hope, Frustration As Substitute For Computers Saturday, December 1, 2012

  29. THANKS! Jenn Downs @beparticular [email protected] XXXXXXX Saturday, December 1, 2012