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UCSD Cog Sci Talk (Apr '12)

Avatar for Nate Bolt Nate Bolt
April 11, 2012
Education
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340

UCSD Cog Sci Talk (Apr '12)

Talk with Ed Langstroth to the cognitive engineering class at UCSD
Avatar for Nate Bolt

Nate Bolt

April 11, 2012
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Transcript

  1. What I got out of Cog Sci

  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. None
  9. None

  10. MY WHOLE COMPANY is based on this class

  11. Research & Creativity

  12. Tony Fadell

  13. None
  14. None

  15. Every person on the team should be treated like an

    artist. “ ”

  16. Edwin H. Land

  17. Market research is what you do when your product isn’t

    any good. “ ”

  18. What are ways companies conduct research?

  19. 60 years ago o hai, faye

  20. user researcb tools 20 years ago

  21. Twitter

  22. None
  23. None

  24. People lie less at home

  25. None
  26. None

  27. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com:

    10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits
  28. None

  29. What we did for The New York Times and Best

    Buy •$40 Webcam •Free Livestream account •Observed mobile users in-store and in a lab

  30. DUAL LENS STREAMING FIELD RESEARCH • Livestream • Flip Cam

    RIP • It’s the view finder, silly • Actual duct tape

  31. Good Research

  32. 1) Mix tools 2) Native environment and time 3) Stream

    live

  33. The Work

  34. None
  35. None
  36. None

  37. If you’re asking people for their money, you shouldn’t time

    out.” - Jeff, User #6 “
  38. None

  39. Mike. Architect  and  AutoCAD  Customer.    10  Years.    20-­‐40

     hours  per  week.  

  40. 12,000  hours of  his  life

  41. None

  42. The Myth: Geniuses have genius ideas that turn into genius

    products.

  43. The Truth: Great Ideas come from Other Great Ideas

  44. More Truth: Imaginative research facilitates invention.

  45. Explode What helicopters do in action movies Some thoughts on

    metrics

  46. Research Context the right way •expand notion of what research

    is •build •behavior •time-aware
  47. None

  48. TEN YEARS. EIGHT PEOPLE ONE BOOK ONE ROBOT

  49. None

  50. 10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 165 ORGANIZATIONS 64,000

    HOURS

  51. BUY THIS BOOK

  52. SOCIAL IMPACT OF TECHNOLOGY

  53. WANNABE CREATIVE

  54. A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE

  55. SF TO PARIS IN TWO MINUTES

  56. None
  57. None
  58. None

  59. USABILLA Clicks & Questions Heatmaps You do your own recruiting

    $49 - $199
  60. None

  61. TITLE TEXT LOOP11 (UN-MODERATED)

  62. TITLE TEXT

  63. None

  64. TITLE TEXT

  65. None
  66. None
  67. None
  68. None
  69. None

  70. WHAT WE USE. A LOT. • Ethnio + GTM +

    iShowYouHD • Usabilla + Loop11 + Usertesting.com
  71. None
  72. None

  73. http://remoteresear.ch

  74. THE FUTURE?

  75. THE FUTURE.

  76. Mobile On Demand Research?

  77. AirPlay Mirroring

  78. None
  79. None

  80. PORTABLE RESEARCH

  81. “I PAID TO SEE THE WHOLE ACTOR”

  82. @boltron [email protected]