UCSD Cog Sci Talk (Apr '12)

Talk with Ed Langstroth to the cognitive engineering class at UCSD

1. What I got out of Cog Sci
10. MY WHOLE COMPANY is based on this class
11. Research & Creativity
12. Tony Fadell
15. Every person on the team should be treated like an artist. “ ”
16. Edwin H. Land
17. Market research is what you do when your product isn’t any good. “ ”
18. What are ways companies conduct research?
19. 60 years ago o hai, faye
20. user researcb tools 20 years ago
21. Twitter
24. People lie less at home
27. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruits
29. What we did for The New York Times and Best Buy •$40 Webcam •Free Livestream account •Observed mobile users in-store and in a lab
30. DUAL LENS STREAMING FIELD RESEARCH • Livestream • Flip Cam RIP • It’s the view finder, silly • Actual duct tape
31. Good Research
32. 1) Mix tools 2) Native environment and time 3) Stream live
33. The Work
37. If you’re asking people for their money, you shouldn’t time out.” - Jeff, User #6 “
39. Mike. Architect  and  AutoCAD  Customer.    10  Years.    20-­‐40  hours  per  week.  
40. 12,000  hours of  his  life
42. The Myth: Geniuses have genius ideas that turn into genius products.
43. The Truth: Great Ideas come from Other Great Ideas
44. More Truth: Imaginative research facilitates invention.
45. Explode What helicopters do in action movies Some thoughts on metrics
46. Research Context the right way •expand notion of what research is •build •behavior •time-aware
48. TEN YEARS. EIGHT PEOPLE ONE BOOK ONE ROBOT
50. 10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 165 ORGANIZATIONS 64,000 HOURS
51. BUY THIS BOOK
52. SOCIAL IMPACT OF TECHNOLOGY
53. WANNABE CREATIVE
54. A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE
55. SF TO PARIS IN TWO MINUTES
59. USABILLA Clicks & Questions Heatmaps You do your own recruiting $49 - $199
61. TITLE TEXT LOOP11 (UN-MODERATED)
62. TITLE TEXT
64. TITLE TEXT
70. WHAT WE USE. A LOT. • Ethnio + GTM + iShowYouHD • Usabilla + Loop11 + Usertesting.com
73. http://remoteresear.ch
74. THE FUTURE?
75. THE FUTURE.
76. Mobile On Demand Research?
77. AirPlay Mirroring
80. PORTABLE RESEARCH
81. “I PAID TO SEE THE WHOLE ACTOR”
82. @boltron nate@boltpeters.com