Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Hero Conference 2025 - Apple Search Ads

Avatar for Brooke Osmundson Brooke Osmundson
September 24, 2025
1
7

Hero Conference 2025 - Apple Search Ads

Avatar for Brooke Osmundson

Brooke Osmundson

September 24, 2025
Tweet

More Decks by Brooke Osmundson

See All by Brooke Osmundson
Hero Conference Deck - AI in PPC - 11.2024
Avatar for Brooke Osmundson brookeosmundson
0
42

Featured

See All Featured
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
54
11k
Fight the Zombie Pattern Library - RWD Summit 2016
Avatar for Marcelo Somers marcelosomers
234
17k
Writing Fast Ruby
Avatar for Erik Berlin sferik
629
62k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
75
5k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
120k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
54
3k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
26
3.1k
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
248
1.3M
Designing for Performance
Avatar for Lara Hogan lara
610
69k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
332
24k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
173
14k

Transcript

  1. Swipe Right on Apple Search Ads Brooke Osmundson SMITH MICRO

    SOFTWARE Speakerdeck.com/brookeosmundson @BrookeOsmundson @BrookeOsmundson
  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. None
  9. None
  10. None

  11. • • • • • • • • • •

  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None

  20. • • • •

  21. • • • •

  22. None
  23. None

  24. THANK YOU! Brooke Osmundson S M I T H M

    I C R O S O F T W A R E Speakerdeck.com/brookeosmundson @BrookeOsmundson @BrookeOsmundson