Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Hero Conference 2025 - Apple Search Ads

Avatar for Brooke Osmundson Brooke Osmundson
September 24, 2025
34
1

Hero Conference 2025 - Apple Search Ads

Avatar for Brooke Osmundson

Brooke Osmundson

September 24, 2025

More Decks by Brooke Osmundson

See All by Brooke Osmundson
Hero Conference Deck - AI in PPC - 11.2024
Avatar for Brooke Osmundson brookeosmundson
0
71

Featured

See All Featured
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
50
15k
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
2.2k
Technical Leadership for Architectural Decision Making
Avatar for Kenny Baas-Schwegler baasie
3
530
sira's awesome portfolio website redesign presentation
Avatar for ElsiraPls elsirapls
0
340
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
32
3k
Pawsitive SEO: Lessons from My Dog (and Many Mistakes) on Thriving as a Consultant in the Age of AI
Avatar for David Carrasco davidcarrasco
0
220
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
2
260
Navigating Weather and Climate Data
Avatar for Ryan Abernathey rabernat
0
490
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
55
12k
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
2
480
How to Ace a Technical Interview
Avatar for Jacob Kaplan-Moss jacobian
281
24k
The Curse of the Amulet
Avatar for Matthew Lei leimatthew05
2
14k

Transcript

  1. Swipe Right on Apple Search Ads Brooke Osmundson SMITH MICRO

    SOFTWARE Speakerdeck.com/brookeosmundson @BrookeOsmundson @BrookeOsmundson
  2. None
  3. None
  4. None
  5. None
  6. None
  7. None
  8. None
  9. None
  10. None

  11. • • • • • • • • • •

  12. None
  13. None
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None

  20. • • • •

  21. • • • •

  22. None
  23. None

  24. THANK YOU! Brooke Osmundson S M I T H M

    I C R O S O F T W A R E Speakerdeck.com/brookeosmundson @BrookeOsmundson @BrookeOsmundson