What it is • It’s a set of building blocks and utilities built by the Contentful team • It enables you to extend the core functionality of Contentful and automate content workflows • It allows you to integrate with external tools and services • The target users of the App Framework are your internal users What it’s NOT • It’s not a frontend framework, site builder, mobile app maker, etc. • It’s not suitable for constructing a presentation layer • It’s not an OOTB solution and requires some coding • It should not be used to serve users outside of your team/organization