Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Total # of ch. Subs. (MM) 1,003 1,808 2,884 3,733 4,418 5,081 5,799 5,986 6,525 7,002 7,238 7,558 7,782 8,319 8,625 8,841 Revenue(MM JPY) 708 1,107 2,152 1,756 2,423 2,422 4,423 4,394 3,601 4,190 5,010 7,648 5,142 7,133 6,949 10,941 Streaming / Content 420 571 797 844 1,220 1,200 1,416 1,412 1,450 1,572 1,575 1,744 1,651 1,799 2,038 2,157 Concerts / Events 0 58 515 240 293 287 563 1,059 193 581 466 2,187 376 1,285 954 2,985 Merchandising 262 424 656 503 756 713 1,904 1,457 1,574 1,597 2,090 2,740 2,091 3,269 2,701 4,414 Licensing / Collaborations 24 52 182 168 152 220 540 464 382 439 878 976 1,023 778 1,254 1,383 W e d e f i n e t h e f o l l o w i n g K P I s a s i m p o r t a n t m a n a g e m e n t i n d i c a t o r s ; " T o t a l # o f c h . S u b s . " , a d i r e c t i n d i c a t o r o f # o f h o l o l i v e f a n s , a n d “ T o t a l r e v e n u e " / “ T o t a l r e v e n u e b y s e r v i c e " , w h i c h a r e t h e s o u r c e o f a t t r a c t i v e c o n t e n t p r o d u c t i o n Objective Indicators to Judge the Achievement of Management Goals