Emina is the Head of Digital Marketing at Brighton-based agency, Vixen Digital. With over a decade of experience spanning both in-house and agency roles, she proudly describes herself as "too curious to specialise."

Holding an MA in Development Studies and rooted in non-profit experience, Emina is passionate about the intersection of growth and responsibility. Her current focus is on the responsible and effective use of Large Language Models (LLMs) in SEO and digital marketing.

A recognised voice in the industry, Emina has spoken at leading events including BrightonSEO, SMX Next, and Women in Technical SEO Fest. She’s also a published author in top publications such as Search Engine Land, Moz, and the WTS Knowledge Hub, and co-hosts the inclusive industry podcast SEOs Getting Coffee.

Outside of marketing, Emina is a proud mum to a powerhouse daughter, an avid fantasy reader, and a fan of fishing.