Scaling AI on a budget - responsibly!

Low budgets and the pressure to scale fast can make it tempting to hand everything over to AI—but should you?

In this talk, Emina will explore how SEOs can use AI responsibly to drive meaningful results without compromising on quality and integrity. Through practical examples, she’ll share actionable strategies for:

Using AI responsibly in keyword and topical research
Balancing AI-generated content with human expertise
Conducting smart, low-cost market research with AI support
Integrating AI in your reporting

Transcript

2. But first… …the obligatory intro! Too curious to specialise Catch me on LinkedIn! #brightonseo
3. Starting out #brightonseo
4. The spark #brightonseo
5. First experiments #brightonseo
6. Getting serious… #brightonseo
7. The challenges #brightonseo
8. Clients with tight budgets who want to scale fast #brightonseo
9. A desire to provide every client with a great service #brightonseo
10. BUT … Can we scale SEO using AI responsibly? #brightonseo
11. #brightonseo Made w/ SEOStack
12. Not just about business impact… It’s worse! #brightonseo
13. Carbon emissions #brightonseo
14. Training 1 model = 5x the emissions of an average car #brightonseo
15. Water Consumption #brightonseo
16. Using ChatGPT 10–50 times = ½ litres of water #brightonseo
17. Loss of trust & transparency #brightonseo sharing of client/ organisation data and risk of breach
18. Ethical principles #brightonseo avoidance of harm and bias
19. European Union AI Act #brightonseo
20. Scale, even on a budget, should be about sustainable growth + responsibility! #brightonseo
21. Before we dive into examples…. #brightonseo
22. Transformer models #brightonseo The latest a type of deep learning model that is used for NLP tasks.
23. Temperature #brightonseo Parameter that affects variability and randomness of responses
24. Visual explainer by Cornell #brightonseo
25. Visual explainer by Cornell #brightonseo
26. Tokenization #brightonseo 3797
27. Vector Embeddings #brightonseo Capture the meaning of tokens…
28. #brightonseo …by placing them into a multi- dimensional space.
29. Cosine similarity #brightonseo Measures the similarity between two vectors by calculating the cosine of the angle between them
30. Embedding Projector #brightonseo
31. Dig deeper #brightonseo Speech and Language Processing Attention Is All You Need What are LLMs part 2 Decoding LLMs
32. Experimentation A Learning Process #brightonseo
33. Automating Audience Research Team input QA #brightonseo
34. Custom GPTs #brightonseo Loaded w/ first party data!
35. Python Reddit API layers with KeyBERT and BERTopic Mining topics #brightonseo
36. Reddit + Client Meta Data tokenized BERTopic + cosine Existing content research #brightonseo
37. Manual checks particularly those w/ low scores! #brightonseo
38. Clustering URLs and finding topic gaps #brightonseo
39. Google trend agent #brightonseo
40. 1 min run each day = below $1 = at least 30 min/day saved #brightonseo
41. A framework to start with…. #brightonseo
42. Company level considerations #brightonseo
43. No Budget for ISO42001? AI in contracts AI Policy Do not train #brightonseo
44. Project level considerations #brightonseo
45. Design #brightonseo Define your problem Compare providers Find the best model Clean data
46. Develop #brightonseo QA in batches Always check outputs Test settings Refine prompts
47. Deploy #brightonseo Review outputs Set up feedback loops Continuous M&E
48. Some results… #brightonseo
49. #brightonseo
50. Best use of AI #brightonseo
51. It can be done… #brightonseo
52. You can scale with LLMs, responsibly even on a low budget! #brightonseo
53. emina@vixendigital.com /emina-demiri/ @eminadw.bsky.social Thank You And Get This Book!