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Trends and Enablers - Connected Services and C...

Trends and Enablers - Connected Services and Cloud Computing

Lecture #4 - ET-3010
Trends and Technology Enablers
Connected Services and Cloud Computing
School of Electrical Engineering and Informatics SEEI / STEI
Institut Teknologi Bandung ITB
Update February 2017

https://eueung.github.io/012017/ltka-04

Eueung Mulyana

April 27, 2017
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  1.   1 / 66 Connected Services Trends & Enablers

    Dr.-Ing. Eueung Mulyana https://eueung.github.io/ET3010 ET-3010 | Attribution-ShareAlike CC BY-SA
  2. 5 / 66 Users Perspectives & Facts 1. Reachability 2.

    Usage & Roles 3. New (Smartphone) Culture
  3. 8 / 66 Golding's Story Mobile 1.0, 2.0, 2.0+ Not

    so long ago we didn't need mobiles ... But now, look around you, mobiles are everywhere! Indoors and outdoors, they consume attention ... And we need them like a sh needs water! Mobile 1.0 Early Mobile 2.0 A Global Communication Phenomenon 6 Billions Global Text Messages (2010) 200,000 Messages/Sec Average teen sends/receives 3,339 messages every month. This is equivalent to 14 hours of attention (15 s/msg). The rise of social network -> Gen Y 2010: 9 hours/month
  4. 19 / 66 Immersive Fish don't know water exists... until

    beached Marshall McLuhan (via Golding)
  5. 20 / 66 Mobiles Become Part of a New Culture

    With Every New Opportunity Comes New Threat ... With Every Good Thing There is A Bad Side ...
  6. 21 / 66 Mobiles Become Part of a New Culture

    With Every Fun Thing There Might be A Serious Danger ...
  7. 22 / 66 Mobiles Become Part of a New Culture

    Please... always be a Human!
  8. 23 / 66 More.. Go Google Yourself! smartphone culture smartphone

    habits smartphone negative impacts smartphone anti social gadget addiction sel e culture dangerous sel e
  9. Market Share of Sales As of Q3/2015 - Based on

    OS/Platform - Statista 34 / 66
  10. 40 / 66 Apps in Numbers What do You Want

    to Do? There's an App for That! 
  11. 43 / 66 Smartphone Era Mobile 1.0 Mobile Telephony Network:

    2G First Internet-Capable Mobile Relatively, Poor User Experience Mobile 2.0 Mobile Computing Network: 3G, 3G+ First Internet-Centric Mobile Usable, Can Do Things 100x Processing Power
  12. 44 / 66 The Transformation From Mobile 1.0 to Mobile

    2.0 More data-friendly tari s Increased device usability = smartphones/pads Faster/fatter networks (3G+) Greater Web 2.0-centricity Social networks are mobilizing (FB 40%) App stores -> new consumption habits Greater user participation Money - apps goldrush
  13. 45 / 66 Smartphone Era Mobile 2.0+ First Internet-Friendly Mobile

    Productive Can Do More, Faster Mobile 3.0, 3.0+ IoT 4G, 4G+, 5G .. when most of our digital services will have become mobilized
  14. Where are We Headed? The Not-So-Distant Future Just Imagine the

    Possibilities .. 100 GHz - 100 GB - 100 Mbps - 100 Sensors 62 / 66
  15. 63 / 66 Keywords [Golding] Right-Time Augmented Cognition Digital Immersion

    Person + Right-Time Computer != Personalized Computing Person + Right-Time Computer = New Person
  16. References 1. From Apples to Augmented Cognition 2. VisionMobile -

    Business Models of Mobile Ecosystems 3. Paul Golding, Connected Services: A Guide to the Internet Technologies Shaping the Future of Mobile Services and Operators, John Wiley & Sons Ltd., 2011, ISBN 978-0-470-97455-1 4. Apple iPhone Revenue by Quarter 2007-2016 | Statistic 5. ITU - ICT Facts and Figures 2015 6. Ericsson Mobility Report 7. The Mobile Playbook 65 / 66