succeed in a number of different challenges. The first two we will be discussing are: » Starting a new community » Attracting and socializing new members 4
that their owners and members desire. These are levers of change which are features that are deliberately and strategically chosen, e.g. » Community structure » Selection, sorting, & highlighting » Feedback & rewards 5
have failed by successfully drawing the participation of both a rapidly growing user population and specific domain experts that generate invaluable content in response to questions. Wang, Gang, et al. "Wisdom in the social crowd: an analysis of quora." Proceedings of the 22nd international conference on World Wide Web. ACM, 2013.
& activities Goodreads is a "social cataloging" website that allows individuals to freely search Goodreads' extensive user-populated database of books, annotations, and reviews.
& activities Users can signup and register books to generate reading lists. They can also create their own groups of book suggestions, surveys/polls, blogs, and discussions.
online networking tool, encourage the commitment of their members by offering valuable content. Not only through selection and sorting useful information, but also by access controls.
Maps has a sub-community which uses level and points to provide feedback and reward contributors. Also, they have offline events and activities to extend the encouragement.
online discussion groups, and especially those that deal with controversial topics, attract trolls as well as commercial spammers. But does regulating behavior always imply good behavior?
(/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory,[1] extraneous, or off-topic messages in an online community —Wikipedia
faces? 19 In order to become successful, online communities have to succeed in a number of different challenges. » Starting a new community » Attracting and socializing new members » Encouraging commitment » Encouraging contribution » Regulating behavior
community can utilize? 20 Levers are features that are deliberately and strategically chosen. » Community structure » Content, tasks, & activities » Selection, sorting, highlighting » External communication » Feedback and rewards » Roles, rules, policies, and procedures » Access controls » Presentation & framing
Paul Resnick. Building successful online communities: Evidence-based social design. MIT Press, 2012. Chapter 1. » Research from Putnam Investment, Oct 2013 » Lurker demographics: Counting the silent, Nonnecke, Blair, and Jenny Preece (CHI2000) » Wang, Gang, et al. "Wisdom in the social crowd: an analysis of quora." Proceedings of the 22nd international conference on World Wide Web. ACM, 2013. 26