Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Embracing the Ebb and Flow

Simon Collison
October 10, 2011

Embracing the Ebb and Flow

Presented at Frontend, Oslo, Norway, October 2011.

Craftsmanship and communication are at the heart of everything we do on the web. With our ability to understand and overcome challenges, we should deliver engaging experiences without compromising our integrity or failing the end user. Still, we're often naive and we make the same mistakes over and over. We get hung up on our tools and confuse our goals. It's time to think and talk smarter, get our priorities straight, and learn from our mistakes.

Simon Collison

October 10, 2011

More Decks by Simon Collison

Other Decks in Design


  1. To progress and to create work of substance or even

    greatness, we each must start by knowing our values, our strengths, and the level of expertise we seek Strengths and values
  2. Cra smanship is a basic human impulse: the desire to

    do a job well for its own sake. Cra smanship
  3. Tools are the scaffold for what we produce, the enablers,

    they help us bring our ideas to fruition. Our tools
  4. Inquiring beyond the “necessary” to explore other areas, look at

    things differently, and bring these findings back into our work. Inquiry
  5. Individual lines of inquiry are what will, more than anything

    else, drive us to develop greater maturity of the discipline of web design. Think smarter
  6. A rich alphabet of components such as line and point,

    structure, color, shapes, rhythm, and movement, which we use to shape our messages Visual grammar
  7. The screen brings with it different kinds of challenges for

    visual design, some of which occur exclusively in interactive media. Jason Santa Maria
  8. The frame of reference marks the outer limits of a

    design and defines an area within which the created elements and le -over blank space, if any, all work together. The frame
  9. Our community has a shared responsibility to expand this visual

    language as it applies to the ebb and flow of the web, and in turn evolve our wri en and verbal vocabulary. Vocabulary
  10. The terms responsive and adaptive are distinct yet related, and

    have evolved naturally from outdated web-based layout terminology Responsive web design