Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Tinder Meetup

Tinder Meetup

Quick Prototype
Product School
Fall 2016

Avatar for Frances Coronel

Frances Coronel

December 03, 2016
Tweet

More Decks by Frances Coronel

Other Decks in Technology

Transcript

  1. Tinder Today ▸ 2 10 million daily active users Out

    of 50 million total users 1 million paying users After launching Tinder Plus in February 2015
  2. Opportunity Hypothesis ▸ Offering the Tinder Meetup feature that provides

    date venue suggestions will entice more of the 49MM existing (non- Plus) Tinder users to trade-up to Plus 3
  3. MVP 4 Functional Uses - Provides date reco’s based on

    Facebook interests (i.e. restaurants, bars, etc.) Emotional Uses - Breaks the ice - Expedites the meet
  4. Key Success Metrics ▸ Percentage increase of Tinder Plus (premium)

    users ▸ Percentage increase of Tinder Plus users who are using Tinder Events 5
  5. GTM Plan - 4 P’s 7 ▸ Product: Date venue

    recommendations ▸ Price: Feature included with Tinder Plus subscription ($9.99/$19.99 per month) ▸ Place: Additional page within conversations section ▸ Promotion: Add “Where to meet” button within “It’s a Match!”
  6. GTM Plan: Messaging 8 Serious Sam ▸ 18-29 years old

    and is serious about meeting up with the person he or she is matched with. ▸ “No longer ask where, just when.” Dedicated Daniel ▸ 30-50 years old and dedicated to meeting up with their potential spouse. ▸ “Focus on getting where right.”