Inclusive design - UXI live 2021

Transcript

2. INCLUSIVE DESIGN
3. × INCLUSIVE DESIGN EX
4. INCLUSIVE DESIGN EX
6. 73% MORE LIKELY TO BE INJURED WOMEN ARE
7. ? • Working with a specific user in mind • Unconscious cognitive biases • The Halo / Horns effect • Cultural & historical discrimination WHY DOES EXCLUSION HAPPEN?
8. ! IF YOU DON'T { INTENTIONALLY } INCLUDE, YOU WILL 
 • UNINTENTIONALLY • EXCLUDE - JOE GERSTANDT
9. Exclusion dimensions Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation
10. Exclusion dimensions Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation
11. The world’s leading urban mobility app. 1B USERS 1M+ REVIEWS 112 COUNTRIES
14. MOBILITY IS A BASIC HUMAN RIGHT
15. INCOME
16. INCOME [DEVICES] [STORAGE] [CONNECTIVITY]
17. INCOME [DEVICES] [STORAGE] [CONNECTIVITY]
18. 1 THE CURBSIDE EFFECT
19. DIS/ ABILITY
20. 25% INCREASE CONTENT SIZE BOLD TEXT ENABLED REDUCE MOTION REDUCE TRANSPARENCY
21. 2 ABILITY IS CONTEXT DEPENDENT
22. LANG UAGE
24. 3 E ort Time NORMALIZED OVER TIME
25. WHEN YOU BUILD FOR ANYONE, EVERYONE BENEFITS … …
26. PEOPLE GOALS BUSINESS GOALS
27. Really well done. I’m legally blind so taking public transit is a big part of my life. This app makes getting around so much easier.
30. Age Gender Ability Race Geographic location Language Income Occupation Education Religious belief Sexual orientation ?WHERE SHOULD WE START?
31. WHO ELSE?