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Inclusive design - UXI live 2021
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Idan Segev
June 13, 2021
Design
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220
Inclusive design - UXI live 2021
Idan Segev
June 13, 2021
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Transcript
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INCLUSIVE DESIGN
× INCLUSIVE DESIGN EX
INCLUSIVE DESIGN EX
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73% MORE LIKELY TO BE INJURED WOMEN ARE
? • Working with a specific user in mind •
Unconscious cognitive biases • The Halo / Horns effect • Cultural & historical discrimination WHY DOES EXCLUSION HAPPEN?
! IF YOU DON'T { INTENTIONALLY } INCLUDE, YOU WILL
• UNINTENTIONALLY • EXCLUDE - JOE GERSTANDT
Exclusion dimensions Age Gender Ability Race Geographic location Language Income
Occupation Education Religious belief Sexual orientation
Exclusion dimensions Age Gender Ability Race Geographic location Language Income
Occupation Education Religious belief Sexual orientation
The world’s leading urban mobility app. 1B USERS 1M+ REVIEWS
112 COUNTRIES
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MOBILITY IS A BASIC HUMAN RIGHT
INCOME
INCOME [DEVICES] [STORAGE] [CONNECTIVITY]
INCOME [DEVICES] [STORAGE] [CONNECTIVITY]
1 THE CURBSIDE EFFECT
DIS/ ABILITY
25% INCREASE CONTENT SIZE BOLD TEXT ENABLED REDUCE MOTION REDUCE
TRANSPARENCY
2 ABILITY IS CONTEXT DEPENDENT
LANG UAGE
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3 E ort Time NORMALIZED OVER TIME
WHEN YOU BUILD FOR ANYONE, EVERYONE BENEFITS … …
PEOPLE GOALS BUSINESS GOALS
Really well done. I’m legally blind so taking public transit
is a big part of my life. This app makes getting around so much easier.
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Age Gender Ability Race Geographic location Language Income Occupation Education
Religious belief Sexual orientation ?WHERE SHOULD WE START?
WHO ELSE?