Shenandoah Lodge Communications

Virtual Fellowship Presentation on Lodge and Scout Communications

Transcript

1. COMMUNICATIONS JUNE FELLOWSHIP 06 JUN 2020 JOHN ATHAYDE
2. John Athayde VP Design, Powerfleet Eagle Scout Vigil (Kecoughtan ’94) Ceremonialist (and co-advisor)
3. What is Communications?
4. com·mu·ni·ca·tion 1. the imparting or exchanging of information or news. 2. means of sending or receiving information, such as telephone lines or computers.
5. MARKETING COMMUNICATIONS Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more
6. COMMUNICATIONS IN SCOUTING
7. Who are we marketing to? Lodge members & their families Scouts in our Council Other Lodges & Councils (Section, Region, National) The general public
8. THE GOOD OL’ DAYS Quarterly Printed Publications Limited Reach Lots of Word of Mouth (Alex Wiatt was the adviser!)
9. PRESENT DAY Email Website Facebook Instagram YouTube Phone/Text Twitter Print
10. PRESENT DAY Email Website Facebook Instagram YouTube Phone/Text Twitter Print Community Events Camp Promo Unit Elections Ceremonies Unit involvement
11. WHY ARE COMMUNICATIONS IMPORTANT IN SCOUTING?
12. NOISE
13. We are marketing An alternative
14. BRANDING
15. BRANDING We are great… 258! THE Spirit lodge at Conclave.
16. Best practices
17. RETENTION of Information If I see something… If I hear something… If I see and hear something… If I see, hear, and write down that thing… 10% 20% 65% 80%
18. MEET arrowmen Where they are Multi-channel Messaging
20. WORD OF MOUTH
21. Consistent Message All channels need to have the same voice
22. VOICE OF SHENANDOAH
23. Minimize Clicks
24. SMOKE SIGNALS
25. Quarterly-ish Newsletter Printed and/or electronic Upcoming Lodge & Chapter events News about Lodge Members & Activities Inspirational Stories, Editorial, etc
26. Quarterly-ish Newsletter Attractive Timely Accurate
27. Persistent vs. Event driven Messaging
28. EVENT DRIVEN MARKETING “Sign up for the August Fellowship!”
29. CALL TO ACTION
30. PERSISTENT MESSAGING Reminders of our Obligation Brotherhood Conversion First-time Experience (Ordeal Candidates) Lodge History
31. Ceremonies
32. CEREMONIES Reinforcing our story Shared history Shared purpose Every Arrowman has passed through the Pre-ordeal and Ordeal ceremonies Encouragement to continue in the life of cheerful service
33. MAEHELAN
35. Camp Promotion
36. We who love The woods And camping
37. CAMP PROMOTION Opportunity for a touch point with every unit Unit representatives, not just one visit a year Summer Camp AND Unit Camping Where To Go Camping Guide
38. OTHER CHANNELS
39. Other channels Council Newsletter, Website, Calendar Local TV Local papers Local-focused Facebook Groups
40. THANK YOU! JOHN ATHAYDE john@athayde.com