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Shenandoah Lodge Communications

John Athayde
June 06, 2020
100

Shenandoah Lodge Communications

Virtual Fellowship Presentation on Lodge and Scout Communications

John Athayde

June 06, 2020
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Transcript

  1. com·mu·ni·ca·tion 1. the imparting or exchanging of information or news.

    2. means of sending or receiving information, such as telephone lines or computers.
  2. MARKETING COMMUNICATIONS Marketing communication includes advertising, direct marketing, branding, packaging,

    your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more
  3. Who are we marketing to? Lodge members & their families

    Scouts in our Council Other Lodges & Councils (Section, Region, National) The general public
  4. THE GOOD OL’ DAYS Quarterly Printed Publications Limited Reach Lots

    of Word of Mouth (Alex Wiatt was the adviser!)
  5. PRESENT DAY Email Website Facebook Instagram YouTube Phone/Text Twitter Print

    Community Events Camp Promo Unit Elections Ceremonies Unit involvement
  6. RETENTION of Information If I see something… If I hear

    something… If I see and hear something… If I see, hear, and write down that thing… 10% 20% 65% 80%
  7. Quarterly-ish Newsletter Printed and/or electronic Upcoming Lodge & Chapter events

    News about Lodge Members & Activities Inspirational Stories, Editorial, etc
  8. CEREMONIES Reinforcing our story Shared history Shared purpose Every Arrowman

    has passed through the Pre-ordeal and Ordeal ceremonies Encouragement to continue in the life of cheerful service
  9. CAMP PROMOTION Opportunity for a touch point with every unit

    Unit representatives, not just one visit a year Summer Camp AND Unit Camping Where To Go Camping Guide