UX for Developers - NOVACodeCamp '20

Transcript

1. UX FOR DEVELOPERS OR HOW I LEARNED TO STOP WORRYING AND LOVE THE HAND DONE SKETCH JOHN ATHAYDE VP of DESIGN, POWERFLEET @johnathayde NORTHERN VA CODECAMP
2. http://www.flickr.com/photos/michael-seljos/2073146716/
5. METICULOUS
6. LET’S GET STARTED
7. UX DEBT IS TECHNICAL DEBT
8. Definitions
9. UX IA CX ID XD
10. UX IA CX ID XD User Experience Information Architecture Customer Experience Interaction Design eXperience Design
11. X
12. EXPERIENCE X
13. http://visual.ly/disciplines-user-experience-design
14. https://uxdesign.cc/the-spectrum-of-digital-design-roles-in-2018-3286390a9966
15. WHAT IS “UX” & WHY SHOULD YOU CARE?
16. The What
17. THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING
18. THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT
19. REMEMBER HOW TO USE IT HOW EASY IT IS FOR THEM TO
20. ERROR- PRONE IT IS HOW
21. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT
22. LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW
23. “DESIGN THINKING”
24. “[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”
25. “[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”
26. “LEAN”
27. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱
28. Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱
29. 8.3x
30. PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones
31. “LEAN STARTUP”
32. BUILD MEASURE LEARN
34. DESIGN THINKING + AGILE PROCESS + LEAN STARTUP =
35. “LEAN UX”
36. “Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”
37. The Why
38. UX DEBT is TECHNICAL DEBT
39. EXPERIENCE IS EVERYONE’S PROBLEM
41. If there’s more truth in HALLWAYS THAN IN MEETINGS, you have a problem. “ ” -Ed Catmull, President of Pixar/Disney Animation
42. If there are people in your organization who feel they are not free to suggest ideas, you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation
43. Our job as managers in creative environments is to protect new ideas from those who don’t understand that in order for greatness to emerge, there must be phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation
44. YOU NEED TO COMPETE
47. STATE OF THE ART
48. NO DIRECTION “Mauritania”by John Spooner https://www.flickr.com/photos/johnspooner/315157691 CC BY-NC 2.0
49. NO TEAM “The Lone Socializer” by Staffan Cederborg https://www.flickr.com/photos/155059340@N04/41737478572/ (CC BY-SA 2.0)
50. OVERLOADED TEAM “40+293 Snooze” by bark https://www.flickr.com/photos/barkbud/4906055297/ (CC BY 2.0)
51. OUTSOURCED TEAM “LIASONS” by Marc Falardeau https://www.flickr.com/photos/49889874@N05/7645123302/ (CC BY 2.0)
52. OVERLOADED SPEC “255-365 Year 6 Books” by George Redgrave https://www.flickr.com/photos/funfilledgeorgie/8330702243 (CC BY-ND 2.0)
53. INCOMPLETE / OUT OF DATE SPEC “Mine Flue Tunnel” by Tom Blackwell https://www.flickr.com/photos/tjblackwell/3652327674/ (CC BY-NC 2.0)
54. The fix(es)
55. PODS (NOT TIDE)
56. Things would be wonderful if we just had our own JONY IVE. “ ”
58. EVERYONE WANTS A SUPER SENIOR DESIGN GURU UNICORN
59. SO WHAT IS A POD?
60. ENGINEER PRODUCT MANAGER MOTION DESIGNER PROJECT MANAGER VISUAL DESIGNER FRONT END ENGINEER PROTOTYPE ENGINEER EXPERIENCE DESIGNER QA UX RESEARCH
61. RESEARCH
62. SHADOW your users Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480
63. http://fortune.com/2016/03/16/livingsocial-layoffs/
64. Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER
67. MENTAL MODELS & EMPATHY
68. http://johnnyholland.org/2009/01/book-review-mental-models/
70. JOURNEY MAPS
74. (PROTO)- PERSONAS
76. http://www.quietaction.com/blog/what-customers-are-you-creating.html
77. HYPOTHESES
78. AGILE STORIES As [user type], I want [some goal] So that [reason].
79. LEAN UX HYPOTHESIS We believe that We will achieve [business outcome] If [persona type] Can achieve [user outcome] With [this feature]
80. LEAN UX HYPOTHESIS We believe that We will achieve [business outcome] If [persona type] Can achieve [user outcome] With [this feature]
81. LEAN UX HYPOTHESIS TABLE We will achieve… …if this user… …can achieve… …with this feature [Business Outcome] [Persona] [User Outcome] [Feature]
82. SKETCHING
87. STORY MAPPING
88. “Story Map” by visualpun.ch (CC BY-SA 2.0) https://www.flickr.com/photos/visualpunch/10279105343
89. STORY BOARDS
90. From “Sprint” keynote slide deck by Jake Knapp
91. SIX-UPS / SKETCH BOARDS
92. http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp
93. CRAZY EIGHTS
94. http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard
95. VISION BOARDS
96. VISION BOARDS ~2011
98. PINUPS
100. CLICKABLE PROTOTYPE
101. http://christinazierold.de/portfolio/east-gippsland/
102. PROTOTYPING TOOLS
103. Deliverables should help drive decisions, not just document them. —Jenny Reeves https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”
104. TESTING
110. http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
111. What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/
112. SO HOW MANY?
113. “A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166
114. The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/
115. BUT NOT SO FAST…
116. 8-10 15-20 FINISHED PRODUCTS PROTOTYPES USER SEGMENTS! https://www.experiencedynamics.com/blog/2019/03/5-user-sample-size-myth-how-many-users-should-you-really-test-your-ux
117. 20 15 39 CARD SORTING QUANTITATIVE STUDIES EYETRACKING NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/
118. So… At least 5. Ideally 15-20. (Call off the pitchforks and torches)
119. Design Systems
120. CREATE A SINGLE (VERSIONED) SOURCE OF DESIGN TRUTH
128. https://designsystemsrepo.com
129. ATOMIC DESIGN PATTERNLAB.io
131. Focus?
132. https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea
133. Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI
135. LOVE THE FIRST TIME USER
138. WHERE AM I?
139. “WHAT AM I SUPPOSED TO DO HERE?”
141. DON’T BE EVIL
142. “CLIPPY” 1997–2007
147. DOWNLOAD TIME
149. Network Link Conditioner https://nshipster.com/network-link-conditioner/
152. DESIGN IS TYPOGRAPHY
153. The quick brown fox jumped over the lazy dog.
154. The quick brown fox jumped over the lazy dog.
155. The quick brown fox jumped over the lazy dog.
156. The quick brown fox jumped over the lazy dog.
157. The quick brown fox jumped over the lazy dog.
158. The Quick Brown Fox JUMPED OVER THE LAZY DOG
159. The Quick Brown Fox JUMPED OVER THE LAZY DOG
160. The quick brown fox jumped over the lazy dog.
161. The Quick Brown Fox JUMPED OVER THE LAZY DOG
162. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
165. PARTING SHOTS
166. A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery
167. Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/
169. DEVELOPERUX
170. JOHN ATHAYDE john@athayde.com @johnathayde www.developerux.com www.meticulous.com Thank You!