Upgrade to Pro — share decks privately, control downloads, hide ads and more …

I Don’t Have Time: Getting Over the Fear to Launch Your Podcast

I Don’t Have Time: Getting Over the Fear to Launch Your Podcast

In this webinar, podcaster Joe Casabona is going to share his experience in finding time and getting over the fear of launching a podcast. He’ll share with you:
1. How to choose a topic and format that works for you
2. Coming up with content
3. Automating What You Can
4. Building Your list
5. Gear and Software
6. Pressing Record
7. Choosing a host

If you are wanting to start a podcast, this is one webinar you won’t want to miss.

Joe Casabona

June 23, 2020
Tweet

More Decks by Joe Casabona

Other Decks in Education

Transcript

  1. I Don’t Have Time:
    Getting Over the Fear
    to Launch Your Podcast
    Joe Casabona
    https://podcastliftoff.com

    View full-size slide

  2. -Seth Godin
    “Podcasting is
    the new
    blogging.

    View full-size slide

  3. There are 31 Million
    YouTube Channels

    View full-size slide

  4. There are less than
    1 Million Podcasts.
    (there’s still time to get in early)

    View full-size slide

  5. Why
    Podcast?
    • Affordable to get started - You can do it for less than
    $100.
    • Podcast growth is trending upward
    • The next great content plane - 87% of people like
    podcasting because they can do other things will listening
    • Listeners want to learn new things
    • Connect with customers
    • Grow Your Business

    View full-size slide

  6. Choosing a
    Topic

    View full-size slide

  7. Pick something
    you’re passionate
    about.

    View full-size slide

  8. It takes
    work
    • Pick a topic you know and love
    • It will keep you motivated when things get
    hard.
    • You should want to establish yourself as an
    expert in some field.

    View full-size slide

  9. Choosing a
    Format

    View full-size slide

  10. Format
    Types
    • Solo Show
    • Host / Co-host
    • Interview Show
    • Short Format / News
    • Highly Produced (Crime Drama / Fiction)

    View full-size slide

  11. You don’t need to
    stick to one
    format

    View full-size slide

  12. Coming up with
    Consistent
    Content

    View full-size slide

  13. Mix Up Your
    Format!
    • Don’t just stick to one “type” of episode
    • Interject interviews into your solo shows, and
    vise-versa
    • You can even have recurring guests

    View full-size slide

  14. Repurpose
    Content
    • Have a blog? Use posts as a script for episodes
    • Have a newsletter? Release them as epsiodes
    • Convert video content

    View full-size slide

  15. Go Behind
    the Scenes
    • People love getting a peek behind the curtain
    • Take listeners behind the scenes on a product
    or process

    View full-size slide

  16. Automate
    What You Can!

    View full-size slide

  17. Possible
    automation
    • Social sharing
    • Posting to your website
    • Booking guests
    • Adding to your newsletter

    View full-size slide

  18. The Right
    Gear

    View full-size slide

  19. @jcasabona
    What You Need
    • A Decent Mic
    • Pop Filter
    • Boom Arm (optional)
    • Headphones
    • Links to everything: https:/
    /kit.co/jcasabona/
    your-first-podcast-setup

    View full-size slide

  20. @jcasabona
    What you should get:
    ATR-2100

    View full-size slide

  21. Recording /
    Editing

    View full-size slide

  22. @jcasabona
    Capture Audio
    • Quicktime
    • Audacity
    • Garage Band
    • Windows Recorder

    View full-size slide

  23. @jcasabona
    Editing
    • Audacity
    • Garage Band
    • Logic Pro
    • Adobe Audition

    View full-size slide

  24. Pick an
    Audio Host
    • Anchor (Free)
    • Castos (Best WordPress integration)
    • Libsyn (Around the longest)

    View full-size slide

  25. On
    WordPress
    • Pick a Plugin
    • Seriously Simple Podcasting
    • Powerpress

    View full-size slide

  26. Submitting
    Your Podcast

    View full-size slide

  27. @jcasabona
    Submit your show to:
    • Apple Podcasts
    • Spotify
    • TuneIn
    • Stitcher
    • Google Podcasts

    View full-size slide

  28. Engaging with
    Your Audience

    View full-size slide

  29. How to
    Engage
    • Have a clear Call to Action where you’re building
    the community.
    • This can be email list, FB group, or something
    else.
    • Ask questions on the show encourage them to
    respond
    • As them to record their own messages and
    thoughts to play on the show.
    • Read their comments on the show.

    View full-size slide

  30. Wrapping Up!

    View full-size slide

  31. Steps to Start a Podcast
    • Choose a topic & name
    • Record a few episodes
    • Buy a domain & web hosting
    • Get audio hosting
    • Publish & submit!

    View full-size slide

  32. Consultant & Educator
    I help tell your story.
    @jcasabona
    https://podcastliftoff.com
    Joe Casabona

    View full-size slide

  33. Special Offer! Save 25% on
    Podcast Liftoff!
    Visit https://podcastliftoff.com
    Use code ITHEMES at checkout

    View full-size slide