I Don’t Have Time: Getting Over the Fear to Launch Your Podcast

Transcript

1. I Don’t Have Time:
   Getting Over the Fear
   to Launch Your Podcast
   Joe Casabona
   https://podcastliftoff.com
   

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2. -Seth Godin
   “Podcasting is
   the new
   blogging.
   

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3. There are 31 Million
   YouTube Channels
   

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4. There are less than
   1 Million Podcasts.
   (there’s still time to get in early)
   

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5. Why
   Podcast?
   • Affordable to get started - You can do it for less than
   $100.
   • Podcast growth is trending upward
   • The next great content plane - 87% of people like
   podcasting because they can do other things will listening
   • Listeners want to learn new things
   • Connect with customers
   • Grow Your Business
   

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6. Choosing a
   Topic
   

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7. Pick something
   you’re passionate
   about.
   

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8. It takes
   work
   • Pick a topic you know and love
   • It will keep you motivated when things get
   hard.
   • You should want to establish yourself as an
   expert in some field.
   

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9. Choosing a
   Format
   

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10. Format
    Types
    • Solo Show
    • Host / Co-host
    • Interview Show
    • Short Format / News
    • Highly Produced (Crime Drama / Fiction)
    

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11. You don’t need to
    stick to one
    format
    

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12. Coming up with
    Consistent
    Content
    

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13. Mix Up Your
    Format!
    • Don’t just stick to one “type” of episode
    • Interject interviews into your solo shows, and
    vise-versa
    • You can even have recurring guests
    

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14. Repurpose
    Content
    • Have a blog? Use posts as a script for episodes
    • Have a newsletter? Release them as epsiodes
    • Convert video content
    

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15. Go Behind
    the Scenes
    • People love getting a peek behind the curtain
    • Take listeners behind the scenes on a product
    or process
    

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16. Automate
    What You Can!
    

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17. Possible
    automation
    • Social sharing
    • Posting to your website
    • Booking guests
    • Adding to your newsletter
    

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18. The Right
    Gear
    

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19. @jcasabona
    What You Need
    • A Decent Mic
    • Pop Filter
    • Boom Arm (optional)
    • Headphones
    • Links to everything: https:/
    /kit.co/jcasabona/
    your-first-podcast-setup
    

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20. @jcasabona
    What you should get:
    ATR-2100
    

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21. Recording /
    Editing
    

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22. @jcasabona
    Capture Audio
    • Quicktime
    • Audacity
    • Garage Band
    • Windows Recorder
    

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23. @jcasabona
    Editing
    • Audacity
    • Garage Band
    • Logic Pro
    • Adobe Audition
    

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24. Publishing
    

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25. Pick an
    Audio Host
    • Anchor (Free)
    • Castos (Best WordPress integration)
    • Libsyn (Around the longest)
    

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26. On
    WordPress
    • Pick a Plugin
    • Seriously Simple Podcasting
    • Powerpress
    

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27. Submitting
    Your Podcast
    

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28. @jcasabona
    Submit your show to:
    • Apple Podcasts
    • Spotify
    • TuneIn
    • Stitcher
    • Google Podcasts
    

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29. Engaging with
    Your Audience
    

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30. How to
    Engage
    • Have a clear Call to Action where you’re building
    the community.
    • This can be email list, FB group, or something
    else.
    • Ask questions on the show encourage them to
    respond
    • As them to record their own messages and
    thoughts to play on the show.
    • Read their comments on the show.
    

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31. Wrapping Up!
    

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32. Steps to Start a Podcast
    • Choose a topic & name
    • Record a few episodes
    • Buy a domain & web hosting
    • Get audio hosting
    • Publish & submit!
    

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33. Consultant & Educator
    I help tell your story.
    @jcasabona
    https://podcastliftoff.com
    Joe Casabona
    

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34. Special Offer! Save 25% on
    Podcast Liftoff!
    Visit https://podcastliftoff.com
    Use code ITHEMES at checkout
    

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