Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Marketing to Developers

Sponsored · SiteGround - Reliable hosting with speed, security, and support you can count on. →
Avatar for Kelly Shearon Kelly Shearon
October 15, 2014
Technology
1
230

Marketing to Developers

Slides from my talk at the Binpress meet-up in SF

Avatar for Kelly Shearon

Kelly Shearon

October 15, 2014
Tweet

More Decks by Kelly Shearon

See All by Kelly Shearon
Marketing is not a four letter word
Avatar for Kelly Shearon kcshearon
0
260
Evangelism and other words that bug me
Avatar for Kelly Shearon kcshearon
0
85

Other Decks in Technology

See All in Technology
LLM活用の壁を超える：リクルートR&Dの戦略と打ち手
Avatar for Recruit recruitengineers
PRO
1
180
AIで 浮いた時間で 何をする？ 2026春 #devsumi
Avatar for konifar konifar
16
3.5k
LINE Messengerの次世代ストレージ選定
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
5
3.7k
失敗できる意思決定とソフトウェアとの正しい歩き方_-_変化と向き合う選択肢/ Designing for Reversible Decisions
Avatar for soudai sone soudai
PRO
8
1.4k
マイグレーションガイドに書いてないRiverpod 3移行話
Avatar for AOKI Taiju taiju59
0
330
バクラクのSREにおけるAgentic AIへの挑戦/Our Journey with Agentic AI
Avatar for SadayoshiTada taddy_919
1
640
Interop Tokyo 2025 ShowNet Team Memberで学んだSRv6を基礎から丁寧に
Avatar for miyukichi_ospf miyukichi_ospf
0
250
トラブルの大半は「言ってない」x「言ってない」じゃねーか！！
Avatar for nakamichi ichimichi
0
220
バニラVisaギフトカードを棄てるのは結構大変
Avatar for meow meow_noisy
0
160
チームメンバー迷わないIaC設計
Avatar for hayama hayama17
5
3.2k
Data Hubグループ 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
0
2.8k
[続・営業向け 誰でも話せるOCI セールストーク] AWSよりOCIの優位性が分からない編(2026年2月20日開催)
Avatar for oracle4engineer oracle4engineer
PRO
0
140

Featured

See All Featured
Evolving SEO for Evolving Search Engines
Avatar for Ryan Jones ryanjones
0
140
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Sam Torres - BigQuery for SEOs
Avatar for Tech SEO Connect techseoconnect
PRO
0
210
Sharpening the Axe: The Primacy of Toolmaking
Avatar for Bryan Cantrill bcantrill
46
2.7k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
1
140
世界の人気アプリ100個を分析して見えたペイウォール設計の心得
Avatar for Akihiro Kokubo akihiro_kokubo
PRO
67
37k
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
1
280
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.2k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
6k
Digital Projects Gone Horribly Wrong (And the UX Pros Who Still Save the Day) - Dean Schuster
Avatar for UX Y'all uxyall
0
560
Stewardship and Sustainability of Urban and Community Forests
Avatar for Eric Wiseman pwiseman
0
130

Transcript

  1. everyone hates your marketing. why don’t you?

  2. @kcshearon

  3. product marketing at Github

  4. /spacecat me

  5. /knope me

  6. /fuck everything

  7. 3 things i think about a lot.

  8. Products help people tell their story. 1

  9. everything you Do communicates. 2

  10. difference & relevance both matter. 3

  11. so what’s product marketing then?

  12. Product is your best marketing.

  13. Product marketing is about amplifying the experience people will have

    with your product.

  14. Product marketing is about helping people understand why your product

    matters to them.

  15. product marketing

  16. None

  17. marketing marketing product

  18. None

  19. ZOMG! developers!

  20. some first principles.

  21. markets are conversations. 1

  22. None

  23. empathy is required.

  24. don’t sell. inspire. 2

  25. None

  26. be classy.

  27. Have a personality. 3

  28. None

  29. Be Human.

  30. build relationships & movements. 4

  31. None

  32. let people be part of it.

  33. None