Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing is not a four letter word
Search
Kelly Shearon
September 21, 2015
Technology
0
220
Marketing is not a four letter word
Kelly Shearon
September 21, 2015
Tweet
Share
More Decks by Kelly Shearon
See All by Kelly Shearon
Evangelism and other words that bug me
kcshearon
0
72
Marketing to Developers
kcshearon
1
220
Other Decks in Technology
See All in Technology
ObservabilityCON on the Road Tokyoの見どころ
hamadakoji
0
230
Zenn のウラガワ ~エンジニアのアウトプットを支える環境で Google Cloud が採用されているワケ~ #burikaigi #burikaigi_h
kongmingstrap
19
7k
サーバーレスで楽しよう!お気軽に始められる3つのポイント / Have fun with Serverless!
_kensh
2
250
Tokyo RubyKaigi 12 - Scaling Ruby at GitHub
jhawthorn
2
220
private spaceについてあれこれ調べてみた
operando
1
180
ソフトウェアアーキテクトのための意思決定術: Software Architecture and Decision-Making
snoozer05
PRO
17
4.1k
Kubernetes x k6 で負荷試験基盤を開発して 負荷試験を民主化した話 / Kubernetes x k6
sansan_randd
0
400
Grid表示のレイアウトで Flow layoutsを使う
cffyoha
1
150
信頼性を支えるテレメトリーパイプラインの構築 / Building Telemetry Pipeline with OpenTelemetry
ymotongpoo
9
5.1k
DeepSeek on AWS
hariby
1
160
GraphRAG: What I Thought I Knew (But Didn’t)
sashimimochi
1
240
あなたの興味は信頼性?それとも生産性? SREとしてのキャリアに悩むみなさまに伝えたい選択肢
jacopen
6
3.8k
Featured
See All Featured
Code Review Best Practice
trishagee
65
17k
Dealing with People You Can't Stand - Big Design 2015
cassininazir
365
25k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
33
2k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
30
2.1k
GraphQLとの向き合い方2022年版
quramy
44
13k
How to Ace a Technical Interview
jacobian
276
23k
Writing Fast Ruby
sferik
628
61k
Building a Scalable Design System with Sketch
lauravandoore
460
33k
Art, The Web, and Tiny UX
lynnandtonic
298
20k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Building Adaptive Systems
keathley
39
2.4k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
27
1.9k
Transcript
Marketing is not a four letter word
even though you say it like one.
@kcshearon
/tell me a story
Just a kid with a dream about stars
I belong on a rocket ship!
I am on a rocket ship!
You aren’t technical enough to understand this.
“coping”
meanwhile, out in the real world...
Can I talk to someone more technical?
None
“I’m so tired of people thinking i work in marketing!”
#ilooklikeanengineer
Glasses Tattoo Kombucha Dead Plant
I feel so alone.
i quit!!
“...Engineering and Marketing have never seen eye-to-eye. It’s a real
feel-it-in-your-bones- pass-it-down-to-your-children blood feud. Which, I never really understood, as they are literally trying to tell people about our hard work.” - duretti hirpa
“We need to start feeling empathy for these teams and
treating their work as valid — as valid as engineering work.” - duretti hirpa
i matter.
but this is still hard!
engineering marketing
use this product!!!! sign up nowWWW!
None
marketing marketing Engineering
None
Hey there, fellow marketers
you matter.
Uniques happiness Conversion churn engagement Expansion
Uniques happiness Conversion churn engagement Expansion
And now to counter some popular myths
#1: “If you want respect, be technical!”
Be contextually technical
#2: “Be sure to do internal marketing!”
Show people you’re in it with them
None
work in the open
None
Hey there, Engineers
You don’t have to go at this alone.
Engineering work marketing or whatever
Engineering work user research, market research, Launch Prep, and more!
Hey there, people who care about diversity
safety. respect. inclusion. value. For all.
slide images from explodingdog.com Thank you. <3