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Marketing is not a four letter word
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Kelly Shearon
September 21, 2015
Technology
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240
Marketing is not a four letter word
Kelly Shearon
September 21, 2015
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Transcript
Marketing is not a four letter word
even though you say it like one.
@kcshearon
/tell me a story
Just a kid with a dream about stars
I belong on a rocket ship!
I am on a rocket ship!
You aren’t technical enough to understand this.
“coping”
meanwhile, out in the real world...
Can I talk to someone more technical?
None
“I’m so tired of people thinking i work in marketing!”
#ilooklikeanengineer
Glasses Tattoo Kombucha Dead Plant
I feel so alone.
i quit!!
“...Engineering and Marketing have never seen eye-to-eye. It’s a real
feel-it-in-your-bones- pass-it-down-to-your-children blood feud. Which, I never really understood, as they are literally trying to tell people about our hard work.” - duretti hirpa
“We need to start feeling empathy for these teams and
treating their work as valid — as valid as engineering work.” - duretti hirpa
i matter.
but this is still hard!
engineering marketing
use this product!!!! sign up nowWWW!
None
marketing marketing Engineering
None
Hey there, fellow marketers
you matter.
Uniques happiness Conversion churn engagement Expansion
Uniques happiness Conversion churn engagement Expansion
And now to counter some popular myths
#1: “If you want respect, be technical!”
Be contextually technical
#2: “Be sure to do internal marketing!”
Show people you’re in it with them
None
work in the open
None
Hey there, Engineers
You don’t have to go at this alone.
Engineering work marketing or whatever
Engineering work user research, market research, Launch Prep, and more!
Hey there, people who care about diversity
safety. respect. inclusion. value. For all.
slide images from explodingdog.com Thank you. <3