Deck from a webinar I gave with Astrofutures and NextAtlas, sharing findings from my social listening analysis of astrology and concurrent wisdom traditions, shifts taking place and what they mean.
today • Modern mysticism, where we are now • Astrology Deep Dive • Where it’s happening • Who the audience is • Signals and shifts • Why this is important • Why this is happening • How we can use astrology to inform our thinking
are being searched for right now, but is this going to last? NextAtlas have also been tracking many similar signals and they are predicting steady growth across key spiritual topics. Steady growth is the key takeaway here as this tends to indicate that a ‘trend’ is here to stay and typically will have bigger cultural impact.
the global data so that we can include Instagram in our analysis. Globally we can see that Twitter is still home to the majority of mentions of astrology by a large margin, followed by Instagram and then TikTok (Twitter has more than double the amount of posts that TikTok does). But when we fi lter this data by engagements, and then views, the picture changes drastically, and it becomes all about TikTok. This isn’t unusual for TikTok, but what is interesting is that until a couple of years ago, Instagram was considered the de-facto home to new age/woo content but things have changed.
is di ff erent than #astrologysky is di ff erent than #astrologythreads is di ff erent than #astrologytwitter is di ff erent than astrology YouTube is di ff erent than astrology Discord is di ff erent than astrology Reddit. • TikTok is where the astrology nerds are, they are talking speci fi c transits and relational astrology over here. • Instagram is where the popular and life coaching side of astrology is most prevalent. • Bluesky and Threads are serving a similar purpose and this tends to be people explaining/re fl ecting current events through an astrological lens. • Twitter is a mash up of all the other platforms, but did have more negative/doom mongering keywords than other platforms.
community are almost four times more likely to be female than male. They are also incredibly likely to be 25-34 years old, which is a pretty even split between older Gen Z and younger millennials. Women are more likely to talk about astrology than men is all age ranges, but the disparity is more intense in the 18-24 demographic. The red pill boys are really not into astrology, and neither are their Xennial counterparts.
mom art coaching beauty music fashion podcasts travel writing business books 0 2,250 4,500 6,750 9,000 The astrology audience are big into books with reading being their topic interest, and books also sneaking into the top 12. They are also quite likely to be parents. They are more likely to be artists/creators than they are coaches (a disparity from the Instagram audience whose number one uniting interest is coaching) The rest of the interests also show that this is a much more grounded, modern, regular-female-on-the-internet audience than the more mystical and new age focus of Instagram.
chart shows us what’s trending up around Astrology on TikTok and Google in the US Previously, mainstream astrology knowledge was quite limited, people primarily knew what their ‘star sign’ (actually their sun sign) was and little beyond that. Now when we look at what people are posting about on TikTok and searching for on Google in the US. that’s on an upward trajectory we see an entirely di ff erent picture. Venus signs are trending up 25% YoY Water Signs are trending up 21% YoY
trending up by 73% on TikTok since January this year when we compare it to the previous six months Astrology Girlies are gaining traction with 190% increase.
see social media data, across all platforms, globally tracking the mentions of “mercury retrograde” in blue and “mars retrograde” in red and venus retrograde in yellow between November 2024 and March 2025, during which time period all planets were retrograde for at least a part of it. Mercury, as you’ll see from the chart was actually retrograde twice during this search, while Mars and Venus were only retrograde once for longer periods of time. What this data shows us, is that there were only just over twice as many mentions of Mercury as there were Venus, yet Mercury Retrograde is arguably the best known astrology transit of all. Understanding of planets and planetary cycles is deepening.
this one tag is averaging over 2.6 million views a month right now, as Pluto ingressed into Aquarius we were seeing around 20 million views a month. These are big numbers for astrology transits. Specific transits enter the vernacular
news, but it does further emphasise how much deeper a knowledge the current astrology audience has about the topic. To understand a meme, one must understand the context. If you don’t, the meme doesn’t work. Instagram is the home of the astrology meme (millennials LOVE an astrology meme) and the hashtag on Insta currently has 1.5 million associated hashtags. The subreddit r/astrologymemes currently has 364k members.
of self care Wellness and skincare routines are increasingly aligning with natural cycles like circadian and lunar rhythms. This trend signi fi es a holistic approach by consumers towards self-care and wellness, emphasizing nature's role in wellbeing. Typical examples include activities timed with lunar phases or daily routines synced with the body's internal clock. The growing popularity of this trend points towards a future where wellness routines deeply rooted in natural rhythms may become mainstream.
gaining traction among globe-trotting millennials, o ff ers a unique intersection of astrology and geography to determine destinations that may align with their individual fate and personal growth. The concept is being widely discussed across the internet, with users sharing their transformative experiences tied to speci fi c locations, according to one's astrological chart. In the future, this alignment between astral and terrestrial might shape the way we choose travel destinations or potential residing places.
a full blown housing crisis right now there's enough homes for everyone so why are we still struggling? So let's use astrology to understand our housing situation and our living situation. You can use planets in the 4th house and the planet that rules the 4th house to understand what your living situation is gonna be like. If you have the moon in the fourth house, well the moon is the fastest moving planet it's literally always moving around so this can mean that you are a chronic wanderer a chronic traveler or a transient person” Astrology is being used to understand the current socio economic crisis, both through a political and a personal lens.
who in your community could bene fi t from being fed. You're also a nature whiz, so think community gardens, bringing meals to disabled people, or help in the e ff ort to stop deforestation. Virgo, your role is to organize. I know that didn't shock you. We need you to acquire the data to make the lists that nobody else wants to make the Excel spreadsheet. It would also be helpful if you have a strong Virgo placement to help other people with paperwork.” And to suggest how you as an individual can best fi nd your place within society to help.
of repeating patterns in your life, and your life is literally like four patterns repeating again and again, you can use astrology to move past those repeating patterns and experience something new. Hi, my name is Anna. I am an astrologer for people that know that they are in the world, but they are not of it, and they want to be here and experience all that they can. So let's talk about it. These places in your birth chart show you where a lot of these patterns stem from. And today we're talking about your Chiron” Using planetary placements to unearth stuck psychological patterns and grow
think I fi nally fi gured out why I hated astrology so much when I was a Christian. It's because Christianity places the onus of responsibility outside and astrology places it inside. Christianity says, oh, the devil made me do it, or, that was God's will in my life. Astrology says, these are your patterns. These are the things that you need to take responsibility for. These are your positives, these are your negatives. And there's none of this, oh, the devil made me do it. It was God's will in my life. It's simply, oh, yes, I see my patterns” And the responsibility is yours, no one else’s.
to dive deep into the psyche of themselves and others and understand why we are the way we are and why we do the things that we do. And astrology helps answer that or de fi ne that for them. Where Aquarius's are focused on the collective conscious, and they want to know why, as a society, are we progressing towards the things that we're progressing? Or why are we repeating the same patterns and having history repeat or echo itself when we're not adaptable to change enough, something of that nature.” Using astrology to understand yourself and the collective better.
social media opinions, people are yearning for something that connects them to one another more authentically. • For Gen Z who have grown up in a fl attened algorithmic society, astrology is a framework to help them understand themselves better. • The advent of AI in search means information is easier than ever to come by, astrology represents an opportunity to search for something deeper. • Astrology o ff ers people hope, reminding us that everything is in constant motion and transits are fi nite.
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