The minimum you should know about email as a developer.

Talk given at Refresh Glasgow [http://refreshglasgow.org/]

Email isn't something we pay much attention to as developers. We'll have hairpulling catfights over text editors, wax lyrical about our choice of framework, endlessly tweak our web-server configurations to get just a few more requests/second out of them, but email? It just works, right? We don't need to think about email.

Wrong.

Email is everywhere, email is in everything and the chances are you're doing it wrong. We cover the very least you should be doing to ensure your application's email is getting to its target, how to talk to ESPs and some common mistakes to avoid for developers, designers and copywriters.

1. THE BARE MINIMUM YOU, AS A DEVELOPER, SHOULD BE DOING WHEN YOU WANT ME, A USER, TO BE ABLE TO RECEIVE EMAIL FROM YOUR WEBSITE. Thursday, 21 February 13
2. @GAVINMONTAGUE Thursday, 21 February 13
3. LEAD DEVELOPER @ Thursday, 21 February 13
4. #HUMBLEBRAG IMMINENT Thursday, 21 February 13
5. 2009 Thursday, 21 February 13
6. 2009 2009: 20K EMAILS PER MONTH Thursday, 21 February 13
7. 2009 2009: ~90% DELIVERY RATE Thursday, 21 February 13
8. 2009 2009: (PROBABLY) Thursday, 21 February 13
9. 2012 Thursday, 21 February 13
10. 2012 2012: 300K EMAILS PER DAY Thursday, 21 February 13
11. 2012 2012: >99% DELIVERY RATE Thursday, 21 February 13
12. 2012 2012: (DEFINITELY) Thursday, 21 February 13
13. WE SEND QUITE A LOT OF EMAIL Thursday, 21 February 13
14. Disclaimer: this talk contains no stylesheet or frontend stuff. (Go look at the Email Standards Project for that) Thursday, 21 February 13
15. Disclaimer: this talk contains no stylesheet or frontend stuff. (Go look at the Email Standards Project for that) Thursday, 21 February 13
16. Disclaimer: this talk contains no stylesheet or frontend stuff. (Go look at the Email Standards Project for that) Thursday, 21 February 13
17. TIP #1 FOR SENDING EMAIL FROM YOUR OWN SERVERS Thursday, 21 February 13
18. DON’T. Thursday, 21 February 13
19. LET SOMEONE DO IT FOR YOU Thursday, 21 February 13
20. LET SOMEONE DO IT FOR YOU Thursday, 21 February 13
21. D.I.Y. EMAIL SERVER Thursday, 21 February 13
22. D.I.Y. EMAIL SERVER Thursday, 21 February 13
23. D.I.Y. EMAIL SERVER Thursday, 21 February 13
24. D.I.Y. EMAIL SERVER Thursday, 21 February 13
25. D.I.Y. EMAIL SERVER Thursday, 21 February 13
26. DONE, RIGHT? Thursday, 21 February 13
27. NOPE. Thursday, 21 February 13
28. IF YOU’RE USING THE “STANDARD” TOOLS A LANGUAGE PROVIDES AND NOTHING ELSE FOR SENDING EMAIL, YOU’RE PROBABLY DOING IT WRONG. Thursday, 21 February 13
29. Thursday, 21 February 13
30. PREFLIGHT CHECKLIST Thursday, 21 February 13
31. PREFLIGHT CHECKLIST •Are you on a shared IP address? Thursday, 21 February 13
32. PREFLIGHT CHECKLIST •Are you on a shared IP address? •Check your IP address for previous abuse Thursday, 21 February 13
33. PREFLIGHT CHECKLIST •Are you on a shared IP address? •Check your IP address for previous abuse •Set up postmaster@...., abuse@... Thursday, 21 February 13
34. PREFLIGHT CHECKLIST •Are you on a shared IP address? •Check your IP address for previous abuse •Set up postmaster@...., abuse@... •Make sure your DNS registration details are up to date Thursday, 21 February 13
35. Edit > View Source Thursday, 21 February 13
36. Edit > View Source Thursday, 21 February 13
37. SETTING UP RDNS Thursday, 21 February 13
38. SETTING UP RDNS Received: from mx4.nyi.mail.srv.osa ([10.202.2.203]) by compute4.internal (LMTPProxy); Tue, 19 Feb 201 Received: from nestor.itison.com (nestor.itison.com [31.222.170.118]) by mx4.messagingengine.com (Postfix for <gavin+2013-01-25_122909@leftbrained.co.uk>; Tue, 19 Feb 2013 03:24:38 -0500 (EST) Received: from localhost.localdomain (localhost [127.0.0.1]) Thursday, 21 February 13
39. SETTING UP RDNS Received: from mx4.nyi.mail.srv.osa ([10.202.2.203]) by compute4.internal (LMTPProxy); Tue, 19 Feb 201 Received: from nestor.itison.com (nestor.itison.com [31.222.170.118]) by mx4.messagingengine.com (Postfix for <gavin+2013-01-25_122909@leftbrained.co.uk>; Tue, 19 Feb 2013 03:24:38 -0500 (EST) Received: from localhost.localdomain (localhost [127.0.0.1]) Thursday, 21 February 13
40. SENDER POLICY FRAMEWORK (SPF) Thursday, 21 February 13
41. SENDER POLICY FRAMEWORK (SPF) “WHO CAN SEND EMAIL FOR THIS DOMAIN? Thursday, 21 February 13
42. SENDER POLICY FRAMEWORK (SPF) Thursday, 21 February 13
43. SENDER POLICY FRAMEWORK (SPF) by mx.google.com with ESMTP id rw7si9680451wjb Mon, 11 Feb 2013 02:17:50 -0800 (PST) Received-SPF: pass (google.com: domain of bd49512629e636b9e5b6fe8931_1242916860@main.itison.com designates 31.222.170.188 as permitted sender) client-ip=31.222.170.188; Authentication-Results: mx.google.com; spf=pass (google.com: domain of bd49512629e636b9e5b6fe8931_1242916860@main.itison.com designates 31.222.170.188 as permitted sender) smtp.mail=bd49512629e636b9e5b6fe8931_1242916860@main.itison.com; dkim=pass header.i=@itison.com Received: from localhost.localdomain (localhost [127.0.0.1]) by ince.itison.com (Postfix) with ESMTP id 044AC228D3 for <itisondevtest@gmail.com>; Mon, 11 Feb 2013 10:17:49 +0000 ( Thursday, 21 February 13
44. SENDER POLICY FRAMEWORK (SPF) by mx.google.com with ESMTP id rw7si9680451wjb Mon, 11 Feb 2013 02:17:50 -0800 (PST) Received-SPF: pass (google.com: domain of bd49512629e636b9e5b6fe8931_1242916860@main.itison.com designates 31.222.170.188 as permitted sender) client-ip=31.222.170.188; Authentication-Results: mx.google.com; spf=pass (google.com: domain of bd49512629e636b9e5b6fe8931_1242916860@main.itison.com designates 31.222.170.188 as permitted sender) smtp.mail=bd49512629e636b9e5b6fe8931_1242916860@main.itison.com; dkim=pass header.i=@itison.com Received: from localhost.localdomain (localhost [127.0.0.1]) by ince.itison.com (Postfix) with ESMTP id 044AC228D3 for <itisondevtest@gmail.com>; Mon, 11 Feb 2013 10:17:49 +0000 ( Thursday, 21 February 13
45. DOMAIN KEYS (DKIM) Thursday, 21 February 13
46. DOMAIN KEYS (DKIM) Received: from localhost.localdomain (localhost [127.0.0.1]) by nestor.itison.com (Postfix) with ESMTP id BBD6D20CAE for <gavin+2013-01-25_122909@leftbrained.co.uk>; Tue, 19 Feb 2013 DKIM-Signature: v=1; a=rsa-sha256; c=simple/simple; d=itison.com; s=nestor; t=1361262270; bh=QaZ2zdOM7wm/2XXqa6uJJgRm2OQqYOgCdjUxGX4WPLo=; h=Date:From:Reply-To:To:Subject:List-Unsubscribe; b=+Gp5sOmfHTkDL26/IliNbgpAGvWaTzzKVboWpAHb3tBPvnKU8O+Gr3JXgl43MlH95 juUg83Ww8xfHNTe4poLAjADyFA9TR1chGcQLFN/GEA+X7Wwbg2X1F9kvTn7idgI0Hf I8Te84VxgZ5vHBuAlbWIWoKTE4MxIoPOJPJJGZxM= Date: Tue, 19 Feb 2013 08:22:44 +0000 From: itison <hello@itison.com> Thursday, 21 February 13
47. DOMAIN KEYS (DKIM) Received: from localhost.localdomain (localhost [127.0.0.1]) by nestor.itison.com (Postfix) with ESMTP id BBD6D20CAE for <gavin+2013-01-25_122909@leftbrained.co.uk>; Tue, 19 Feb 2013 DKIM-Signature: v=1; a=rsa-sha256; c=simple/simple; d=itison.com; s=nestor; t=1361262270; bh=QaZ2zdOM7wm/2XXqa6uJJgRm2OQqYOgCdjUxGX4WPLo=; h=Date:From:Reply-To:To:Subject:List-Unsubscribe; b=+Gp5sOmfHTkDL26/IliNbgpAGvWaTzzKVboWpAHb3tBPvnKU8O+Gr3JXgl43MlH95 juUg83Ww8xfHNTe4poLAjADyFA9TR1chGcQLFN/GEA+X7Wwbg2X1F9kvTn7idgI0Hf I8Te84VxgZ5vHBuAlbWIWoKTE4MxIoPOJPJJGZxM= Date: Tue, 19 Feb 2013 08:22:44 +0000 From: itison <hello@itison.com> Thursday, 21 February 13
48. Thursday, 21 February 13
49. CAN-SPAM (US) Thursday, 21 February 13
50. CAN-SPAM (US) • Don’t use fraudulent channels/tools Thursday, 21 February 13
51. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity Thursday, 21 February 13
52. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address Thursday, 21 February 13
53. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address • Indicate if message is advertisement Thursday, 21 February 13
54. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address • Indicate if message is advertisement • Include a conspicuous unsubscribe method Thursday, 21 February 13
55. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address • Indicate if message is advertisement • Include a conspicuous unsubscribe method • Process all unsubscribe requests in < 10 days Thursday, 21 February 13
56. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address • Indicate if message is advertisement • Include a conspicuous unsubscribe method • Process all unsubscribe requests in < 10 days • As an agent/source you share responsibility Thursday, 21 February 13
57. CAN-SPAM (US) • Don’t use fraudulent channels/tools • Don’t obscure sender identity • Include physical postal address • Indicate if message is advertisement • Include a conspicuous unsubscribe method • Process all unsubscribe requests in < 10 days • As an agent/source you share responsibility • Any message sent to a “harvested” address is spam. Thursday, 21 February 13
58. E.C. (EC Directive) Regulations 2002 Thursday, 21 February 13
59. E.C. (EC Directive) Regulations 2002 • No, the last slide was all bullet points • This isn’t a lecture. • You’re not a lecturer, Gavin • I refuse to contain two slides of bullet points back- to-back • This isn’t what I want to be. • I wanted to be one of those fun presentations with photos of lolcats. :( Thursday, 21 February 13
60. “OPERATIONALLY, WE DEFINE SPAM AS WHATEVER CONSUMERS DON’T WANT IN THEIR INBOX.” MILES LIBBEY ANTI-SPAM, YAHOO Thursday, 21 February 13
61. “I DON’T CARE IF THEY’VE TRIPLE OPTED- IN AND GIVEN YOU THEIR CREDIT CARD NUMBER. RELEVANCE RULES, AND CATERING TO END USER PREFERENCES IS TOP PRIORITY.” CHARLES STILES POSTMASTER, AOL Thursday, 21 February 13
62. FEEDBACK IS IMPORTANT Thursday, 21 February 13
63. LINE OF TITLE TEXT FEEDBACK IS IMPORTANT Thursday, 21 February 13
64. Thursday, 21 February 13
65. REGISTER FOR FEEDBACK LOOPS Thursday, 21 February 13
66. REGISTER FOR FEEDBACK LOOPS Thursday, 21 February 13
67. REGISTER FOR FEEDBACK LOOPS Thursday, 21 February 13
68. REGISTER FOR FEEDBACK LOOPS Thursday, 21 February 13
69. Thursday, 21 February 13
70. SET UP LIST UNSUBSCRIBE HEADERS Thursday, 21 February 13
71. SET UP LIST UNSUBSCRIBE HEADERS Thursday, 21 February 13
72. SET UP LIST UNSUBSCRIBE HEADERS Message-Id: <5118c54dc6f58_7153fb9e2c@ince.itison.com.tmail> Subject: Please confirm your email address with itison Mime-Version: 1.0 Content-Type: multipart/alternative;..... List-Unsubscribe: <mailto:list- unsubscribe@main.itison.com? subject=unsub_bd49512629e636b9e5b6fe8931_1242916860> <http://www.itison.com/list_manager/ bd49512629e636b9e5b6fe8931_1242916860> Thursday, 21 February 13
73. WHAT’S YOUR SPAM SCORE? X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
74. WHAT’S YOUR SPAM SCORE? X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
75. WHAT’S YOUR SPAM SCORE? Subject almost says No prescription X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
76. WHAT’S YOUR SPAM SCORE? CGI in .biz TLD X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
77. WHAT’S YOUR SPAM SCORE? Date: is 6 to 12 hours after Received X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
78. WHAT’S YOUR SPAM SCORE? Uses a mis-spelled version of cialis. X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
79. WHAT’S YOUR SPAM SCORE? HTML has unbalanced body tags X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
80. WHAT’S YOUR SPAM SCORE? HTML font color similar to background X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
81. WHAT’S YOUR SPAM SCORE? HTML: images with 0-400 bytes of words X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
82. WHAT’S YOUR SPAM SCORE? Something is emphatically guaranteed X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
83. WHAT’S YOUR SPAM SCORE? Subject line starts with Buy or Buying X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
84. WHAT’S YOUR SPAM SCORE? Message says that prices aren't too expensive X-Sieve: CMU Sieve 2.4 X-Spam-score: 0.0 X-Spam-hits: BAYES_00 -1.9, HTML_IMAGE_RATIO_06 0.001, HTML_MESSAGE 0.001, RCVD_IN_RP_CERTIFIED -3, RCVD_IN_RP_SAFE -2, RP_MATCHES_RCVD -0.001, URI_NOVOWEL 0.5, LANGUAGES unknown, BAYES_USED global, SA_VERSION 3.3.1 X-Spam-source: IP='31.222.170.118', Host='nestor.itison.com', Country='GB', FromHeader='com', MailFrom='com' X-Spam-charsets: plain='utf-8', html='utf-8' Thursday, 21 February 13
85. TRACKING Thursday, 21 February 13
86. TRACKING WHO GOT WHAT Thread-Topic: Hello! Thread-Index: Ac4N79a7oEDJf+ZLS9m3xcdfi2OHCAAM2Y+AABkdfTA= Date: Tue, 19 Feb 2013 14:32:07 +0000 Deferred-Delivery: Tue, 19 Feb 2013 14:32:00 +0000 Message-ID: <A9EB53C4EE295B4E886C7F5887E30A93A7438D@BDLEXCHANGE.bdlhq.local> References: <A9EB53C4EE295B4E886C7F5887E30A93A72D38@BDLEXCHANGE.bdlhq.local> <5FAF7D5A9409404089B2C66A08A282EB@leftbrained.co.uk> In-Reply-To: <5FAF7D5A9409404089B2C66A08A282EB@leftbrained.co.uk> Accept-Language: en-GB, en-US Content-Language: en-US Thursday, 21 February 13
87. TRACKING WHO GOT WHAT Thread-Topic: Hello! Thread-Index: Ac4N79a7oEDJf+ZLS9m3xcdfi2OHCAAM2Y+AABkdfTA= Date: Tue, 19 Feb 2013 14:32:07 +0000 Deferred-Delivery: Tue, 19 Feb 2013 14:32:00 +0000 X-App-Message-ID: <A-HASH-BASED-ON-SOME-UNIQUE-ITEM@YOUR-APP.COM> References: <A9EB53C4EE295B4E886C7F5887E30A93A72D38@BDLEXCHANGE.bdlhq.local> <5FAF7D5A9409404089B2C66A08A282EB@leftbrained.co.uk> In-Reply-To: <5FAF7D5A9409404089B2C66A08A282EB@leftbrained.co.uk> Accept-Language: en-GB, en-US Content-Language: en-US Thursday, 21 February 13
88. TRACKING WHO GOT WHAT Thread-Topic: Hello! Thread-Index: Ac4N79a7oEDJf+ZLS9m3xcdfi2OHCAAM2Y+AABkdfTA= Date: Tue, 19 Feb 2013 14:32:07 +0000 Deferred-Delivery: Tue, 19 Feb 2013 14:32:00 +0000 Return-Path: <e8c1c9cf578d84f11f54824630_1357556188@main.itison.com> In-Reply-To: <5FAF7D5A9409404089B2C66A08A282EB@leftbrained.co.uk> Accept-Language: en-GB, en-US Content-Language: en-US Thursday, 21 February 13
89. HANDLING INCOMING EMAIL OUTBOUND EMAIL IS HARD. INBOUND EMAIL IS HELL. LET SOMEONE ELSE DO IT. Thursday, 21 February 13
90. Thursday, 21 February 13
91. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN Thursday, 21 February 13
92. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN •Bounce Rate (very reliable) Thursday, 21 February 13
93. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN •Bounce Rate (very reliable) •Junk Rates (very reliable) Thursday, 21 February 13
94. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN •Bounce Rate (very reliable) •Junk Rates (very reliable) •Open Rates (sort of reliable) Thursday, 21 February 13
95. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN •Bounce Rate (very reliable) •Junk Rates (very reliable) •Open Rates (sort of reliable) •Click Rates (very reliable) Thursday, 21 February 13
96. YOUR OWN METRICS ARE THE BEST GUIDE TO WHEN SOMETHING’S BROKEN •Bounce Rate (very reliable) •Junk Rates (very reliable) •Open Rates (sort of reliable) •Click Rates (very reliable) •Read time Rates (not at all reliable) Thursday, 21 February 13
97. DEAL WITH BROKEN WINDOWS QUICKLY CHECK FOR BROKEN WINDOWS OFTEN & FIX THEM QUICKLY Thursday, 21 February 13
98. A LITTLE ARTIFICIAL BOOST CAN HELP Thursday, 21 February 13
99. A LITTLE ARTIFICIAL BOOST CAN HELP Thursday, 21 February 13
100. MISC. Thursday, 21 February 13
101. Thursday, 21 February 13
102. DON’T SEND APP MAIL FROM YOUR ROOT DOMAIN Thursday, 21 February 13
103. DON’T SEND APP MAIL FROM YOUR ROOT DOMAIN Thursday, 21 February 13
104. DON’T SEND APP MAIL FROM YOUR ROOT DOMAIN YOUR TEAMMATES HAVE DIFFERENT NEEDS & GET TETCHY WHEN YOU BREAK THEIR EMAIL Thursday, 21 February 13
105. Thursday, 21 February 13
106. WARM UP NEW SERVERS Thursday, 21 February 13
107. Thursday, 21 February 13
108. NOREPLY@... = F**K YOU Thursday, 21 February 13
109. NOREPLY@... = F**K YOU Thursday, 21 February 13
110. Message-Id: <5118c54dc6f58_7153fb9e2c@ince.itison.com.tmail> Subject: Please confirm your email address with itison Mime-Version: 1.0 X-Auto-Response-Suppress: OOF, AutoReply Content-Type: multipart/alternative;..... List-Unsubscribe: <mailto:list-unsubscribe@main.itison.com? subject=unsub_bd49512629e636b9e5b6fe8931_1242916860> Thursday, 21 February 13
111. I’M NOT IN THE OFFICE RIGHT NOW Message-Id: <5118c54dc6f58_7153fb9e2c@ince.itison.com.tmail> Subject: Please confirm your email address with itison Mime-Version: 1.0 X-Auto-Response-Suppress: OOF, AutoReply Content-Type: multipart/alternative;..... List-Unsubscribe: <mailto:list-unsubscribe@main.itison.com? subject=unsub_bd49512629e636b9e5b6fe8931_1242916860> Thursday, 21 February 13
112. Thursday, 21 February 13
113. WHO ARE YOU AND WHY ARE YOU TALKING TO ME? Thursday, 21 February 13
114. WHO ARE YOU AND WHY ARE YOU TALKING TO ME? Thursday, 21 February 13
115. CATCH TYPOS - MAILCHECK.JS <script> var domains = ['hotmail.com', 'gmail.com', 'aol.com']; var topLevelDomains = ["com", "net", "org"]; var superStringDistance = function(string1, string2) { // a string distance algorithm of your choosing } $('#email').on('blur', function() { $(this).mailcheck({ domains: domains, topLevelDomains: topLevelDomains, distanceFunction: superStringDistance, suggested: function(element, suggestion) { }, empty: function(element) { } }); }); </script> Thursday, 21 February 13
116. MAKE IT EASY TO LEAVE Thursday, 21 February 13
117. MAKE IT EASY TO LEAVE Thursday, 21 February 13
118. MAKE IT EASY TO LEAVE Thursday, 21 February 13
119. MAKE IT EASY TO LEAVE Thursday, 21 February 13
120. KTHXBI @GAVINMONTAGUE / LEFTBRAINED.CO.UK Photo Credits en.wikipedia.org/wiki/ARPANET flickr.com/photos/epsos/8270256961/ flickr.com/photos/postalheritage/5053533875/ flickr.com/photos/photosbydanielle/2264349960/ Thursday, 21 February 13
121. BTW, WE’RE HIRING. Thursday, 21 February 13