GOV.UK - Product Tank - Hamburg

A talk I gave at Product Tank Hamburg, in February 2015.
A little history of GDS, how we work on GOV.UK and what I've learnt.

1. Mark Sheldon
 Product Manager, GOV.UK
 Government Digital Service
2. GDS Mark Sheldon I’m from the Government Digital Service
3. GDS Mark Sheldon We’re a team at the heart of government building digital public services
4. GDS Mark Sheldon Our job is to transform government…
5. GDS Mark Sheldon …making services so good that people prefer to use them
6. GDS Mark Sheldon 1. A little history of GDS 2. How we work on GOV.UK 3. What I’ve learnt
7. GDS Mark Sheldon 1. A little history of GDS !
8. GDS Mark Sheldon Martha Lane Fox
9. Mark Sheldon GDS
10. Mark Sheldon GDS
11. Directgov 2010 and beyond: revolution not evolution a report by! Martha Lane Fox GDS Mark Sheldon
12. GDS Mark Sheldon
13. GDS Mark Sheldon 1. Create a central digital estate 2. Fix publishing 3. Fix services 4. Go wholesale
14. Francis Maude, Minister for the Cabinet Office! ! “OK, do that then*”! ! *paraphrased GDS Mark Sheldon
15. GDS Mark Sheldon 1. Create a central digital estate
16. GDS Mark Sheldon 1. Create a central digital estate
17. GDS Mark Sheldon 2. Fix publishing, with a single domain
18. GDS Mark Sheldon 2. Fix publishing, with a single domain
19. GDS Mark Sheldon 2. Fix publishing, with a single domain
20. GDS Mark Sheldon 2. Fix publishing, with a single domain
21. GDS Mark Sheldon 3. Fix services
22. GDS Mark Sheldon 3. Fix services
23. GDS Mark Sheldon 3. Fix services
24. GDS Mark Sheldon 3. Fix services
25. GDS Mark Sheldon Open data & APIs 4. Go wholesale
26. GDS Mark Sheldon So why revolution?
27. GDS Mark Sheldon In the past
28. GDS Mark Sheldon Now
29. GDS Mark Sheldon YouTube - Introduction to GOV.UK https://www.youtube.com/watch?v=4_1gld1PIkA ~12 million visitors every week Home to over 300 departments and organisations Saving more £62 million a year 25th most popular website in the UK (Feb 2015)
30. GDS Mark Sheldon 1. A little history of GDS 2. How we work on GOV.UK
31. GDS Mark Sheldon Start with the needs* ! *user needs, not government needs
32. GDS Mark Sheldon
33. GDS Mark Sheldon
34. GDS Mark Sheldon “User research is a team sport. All team members should observe sessions for at least 2 hours every 6 weeks. ! Leisa Reichelt, Head of User Research, GDS
35. GDS Mark Sheldon Multidisciplinary teams
36. GDS Mark Sheldon
37. GDS Mark Sheldon Watch out for Conway’s Law ! “Organisations which design systems... are constrained to produce designs which are copies of the communication structures of these organisations”
38. GDS Mark Sheldon Continuous integration Continual deployment
39. GDS Mark Sheldon
40. GDS Mark Sheldon Work is visualised
41. GDS Mark Sheldon
42. GDS Mark Sheldon
43. GDS Mark Sheldon Team autonomy, with alignment
44. GDS Mark Sheldon
45. GDS Mark Sheldon Consistent, not uniform
46. GDS Mark Sheldon
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48. GDS Mark Sheldon
49. GDS Mark Sheldon Measure performance
50. GDS Mark Sheldon Live demo links: ! https://www.gov.uk/performance/ https://www.gov.uk/performance/site-activity https://www.performance.service.gov.uk/big-screen/tax-disc https://www.gov.uk/renew-driving-licence https://www.gov.uk/info/renew-driving-licence https://www.gov.uk/performance/tax-disc https://www.performance.service.gov.uk/big-screen/tax-disc https://github.com/edds/display-screen
51. GDS Mark Sheldon 1. A little history of GDS 2. How we work on GOV.UK 3. What I’ve learnt
52. GDS Mark Sheldon Is there a formula?
53. GDS Mark Sheldon No
54. GDS Mark Sheldon But here are some tips…
55. GDS Mark Sheldon 1. Get a clear vision
56. GDS Mark Sheldon
57. GDS Mark Sheldon 2. Get cover
58. GDS Mark Sheldon
59. GDS Mark Sheldon 3. Have principles
60. GDS Mark Sheldon
61. GDS Mark Sheldon
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63. GDS Mark Sheldon 4. Strong opinions, weakly held* ! *Paul Saffo, Stanford University
64. GDS Mark Sheldon 5. Show the thing
65. GDS Mark Sheldon Image by Henrik Kniberg
66. GDS Mark Sheldon 1. Get a clear vision 2. Get cover 3. Have principles 4. Strong opinions, weakly held 5. Show the thing
67. Mark Sheldon
 Product Manager, GOV.UK
 Government Digital Service
68. GDS Mark Sheldon GOV.UK Resources ! Revolution not evolution - goo.gl/YDaIb9 Government Digital Strategy - gov.uk/digitalstrategy Digital Transformation - gov.uk/transformation Service Manual – gov.uk/service-manual Digital by Default - gov.uk/service-manual/digital-by-default Design Principles – gov.uk/design-principles
    Assisted Digital – assisteddigital.blog.gov.uk
    Digital Inclusion – digitalinclusion.blog.gov.uk GDS Blogs – gds.blog.gov.uk
    Our code – github.com/alphagov