with video? Learnings from the debriefing Video takes time.
Producing a video takes time, so we need to plan enough time for it. 1 2 Practice video it’s gonna pay up later
It’s uncomfortable and technically hard to make videos, so practicing already now and often will make it easier in two years. 3 The story is what’s important
The story is more important than the visuals that show it. People just have to understand it. 4 Time pressure helps with perfectionism
Setting a time to finish the first draft of the story or video forces to accept the « good enough » quality. 5 Time pressure helps with the selection
Time pressure can help to know what elements of the story are really important and which aren’t. 6 Find alternative ways to show the story
There are many ways to tell a story, some are more efficient to produce than others. 7 Go for
« good enough »
The goal of a video story is to explain the concept so that is understandable. It shouldn’t be a perfect representation of your service. 8 It teaches you what works and what doesn’t
Prototyping and building stories shows you what you really understood and reveals the gap between reality and what you had in your mind. 9 Don’t forget to
show the prototypes
A video with great storytelling is lovely, but we shouldn’t forget to give enough space in the videos for people to discover the prototypes that make the service. Otherwise, it’s just a commercial.