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Software Architecture Alliance 2022 - Landkarte...

Matthias Naab
October 11, 2022
32

Software Architecture Alliance 2022 - Landkarte für den Plattform-Dschungel

Der Begriff „Plattform“ existiert schon sehr lange und wird extrem vielfältig verwendet, man muss leider schon sagen er wird „überstrapaziert“. Wegen der Popularität großer Plattformen, dem Erfolg von Plattform-Unternehmen und den Verheißungen der Plattform-Ökonomie wird der Begriff inflationär gebraucht. Dadurch entsteht Verwirrung und selbst Experten in der IT-Industrie reden kontinuierlich aneinander vorbei.

Der Vortrag hat zum Ziel, eine Landkarte durch den Plattform-Dschungel zu präsentieren, die es ermöglicht, verschiedene Arten von Plattformen zu erkennen und vor allem auch ihre unterschiedlichen Eigenschaften und Daseinsberechtigungen zu verstehen. Dadurch wird klar, wie große Unterschiede existieren und dass teilweise die einzige Gemeinsamkeit ist, dass Software im Spiel ist.

Matthias Naab

October 11, 2022
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  1. Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology

    / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Examples
  2. Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology

    / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Wikipedia AdSense Waze Facebook, WhatsApp AWS IaaS, Azure IaaS Intel x64 YouTube Examples Software Ecosystem Platform Eclipse, Firefox, iOS, Android Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Windows AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Java, .NET, Cloud Foundry Marketplace Platform On-Demand Service Platform AirBnB, Ebay Uber
  3. Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure

    Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Wikipedia AdSense Waze Facebook, WhatsApp AWS IaaS, Azure IaaS Intel x64 YouTube Examples Software Ecosystem Platform Eclipse, Firefox, iOS, Android Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Windows AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Java, .NET, Cloud Foundry Marketplace Platform On-Demand Service Platform AirBnB, Ebay Uber Application (potentially provided as SaaS) Application (potentially provided as SaaS) Word Slack Technology Platform
  4. “SaaS Software Platform” Technology Platform Digital (Ecosystem) Platform Application /

    Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Salesforce Slack Examples
  5. “SaaS Software Platform” Technology Platform Digital (Ecosystem) Platform Application /

    Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Cloud Platform Salesforce Slack AWS Azure GCP Examples
  6. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Cloud Platform Apple Platform Examples Salesforce Slack AWS Azure GCP
  7. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Cloud Platform Apple Platform Philips HealthSuite Examples Salesforce Slack AWS Azure GCP
  8. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform Cloud Platform Apple Platform Philips HealthSuite Cloudera Examples Salesforce Slack AWS Azure GCP
  9. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Examples Salesforce Slack AWS Azure GCP
  10. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform Metaverse Platform Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples Salesforce Slack AWS Azure GCP
  11. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform Salesforce Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples “Alliance Platform” Slack AWS Azure GCP
  12. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack Metaverse Platform Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Plattform Industrie 4.0 Plattf. Lernende Systeme AWS Azure GCP
  13. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform

    Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack Metaverse Platform Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Plattform Industrie 4.0 Plattf. Lernende Systeme AWS Azure GCP Technology Platforms Digital Ecosystem Platforms “Just Borrowed the Name” Platforms “SaaS Software Platforms” “Blend of … Platforms”
  14. “SaaS Software Platform” Technology Platform Digital Ecosystem Platform ▪ Schwerpunkt

    auf technologischen Aspekten ▪ Ermöglicht die Wiederverwendung / gemeinsame Nutzung durch viele Systeme ▪ Der Nutzer der Plattform kann sich auf sein Kerngeschäft konzentrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Hohe Skalierbarkeit und Wachstum ▪ Netzwerkeffekte ▪ Effiziente Märkte ▪ Hoher Grad an Harmonisierung ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Neue Erlösmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Schnelle Updates ▪ Neue Kundensegmente ▪ Hohe Skalierbarkeit, weltweit ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Fokussierung auf einen begrenzten Scope, der wirklich gut gelöst wird ▪ Engagiertes und verantwortungsbewusstes Team, das die Plattform als langfristiges Produkt betrachtet ▪ Starke finanzielle Unterstützung für die anfängliche Wachstumsphase ▪ Ausprobieren, kontinuierliche Weiterentwicklung und schnelle Reaktion auf die Bedürfnisse des Marktes
  15. ▪ Der Begriff "Plattform" ist stark überstrapaziert ▪ Wir brauchen

    eine klare Übersicht über die Plattformbegriffe ▪ Klare Ziele von Plattformen schärfen ▪ Jede Art von Plattform hat ihre Berechtigung ▪ Nicht mit der Technologie beginnen ▪ Business, Legal, Technologie ▪ Überlassen wir das Feld nicht den Tech-Giganten alleine!
  16. Digitale Ökosysteme: Welche Herausforderungen stellt der Aufbau und wie gelingt

    er? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-welche-herausforderungen-stellt-der-aufbau-und-wie-gelingt-er.html Digitale Ökosysteme und Plattformökonomie: Was ist das und was sind die Chancen? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-und-plattformoekonomie.htm Dr. Marcus Trapp Dr. Matthias Naab Dr. Dominik Rost Claudia Nass Matthias Koch Bernd Rauch