Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Email Marketing: Lessons Learned
Search
Ivayr Farah Netto
September 24, 2015
Technology
1
73
Email Marketing: Lessons Learned
Ivayr Farah Netto
September 24, 2015
Tweet
Share
More Decks by Ivayr Farah Netto
See All by Ivayr Farah Netto
When Node and APIs become BFFs
nettofarah
1
310
Rescuing legacy codebases with GraphQL
nettofarah
7
2k
Fighting Legacy Codebases with GraphQL and Rails
nettofarah
2
330
Making Your Way to Silicon Valley: Um Guia Prático
nettofarah
0
110
POLO: Working With Real World Data In Development
nettofarah
4
1.1k
Why I hate Caching. And the Things I'm Trying to do to Change it.
nettofarah
2
300
If THIS Then Deploy: A look into IFTTT's Infrastructure
nettofarah
1
210
Other Decks in Technology
See All in Technology
なにもしてないのにNew Relicのデータ転送量が増えていたときに確認したこと
tk3fftk
2
220
テスト”ケース”駆動開発 で手戻りをなくそう
ryohma0510
0
290
四国のあのイベントの〇〇システムを45日間で構築した話 / cloudohenro2024_tachibana
biatunky
0
330
DuckDB雑紹介(1.1対応版)@DuckDB座談会
ktz
6
1.4k
どこよりも遅めなWinActor Ver.7.5.0 新機能紹介
tamai_63
0
200
リアルお遍路+SORACOM IoT
ozk009
1
130
LLVM/ASMを使った有限体の高速実装
herumi
0
120
Tricentisにおけるテスト自動化へのAI活用ご紹介/20240910Shunsuke Katakura
shift_evolve
0
180
社内の学びの場・コミュニティ形成とエンジニア同士のリレーションシップ構築/devreljapan2024
nishiuma
3
280
持続可能なソフトウェア開発を支える『GitHub CI/CD実践ガイド』
tmknom
6
1.3k
開発生産性を始める前に開発チームができること / optim-improve-development-productivity.pdf
optim
0
100
エンジニア視点で見る、 組織で運用されるデザインシステムにするには
shunya078
1
300
Featured
See All Featured
Principles of Awesome APIs and How to Build Them.
keavy
125
16k
The Brand Is Dead. Long Live the Brand.
mthomps
53
38k
Teambox: Starting and Learning
jrom
131
8.7k
Building Flexible Design Systems
yeseniaperezcruz
325
38k
Mobile First: as difficult as doing things right
swwweet
221
8.8k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
26
1.3k
The Invisible Side of Design
smashingmag
295
50k
Building Better People: How to give real-time feedback that sticks.
wjessup
359
19k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
157
15k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
502
140k
The Cost Of JavaScript in 2023
addyosmani
42
5.6k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
43
2k
Transcript
EXPLORING MARKETING EMAILS LESSONS LEARNED @nettofarah 1 / 39
nettofarah github.com/nettofarah @nettofarah http://bit.ly/mkt-emails 2 / 39
Senior Product Engineer @ IFTTT 3 / 39
Emails at IFTTT 4 / 39
Mobile is the future, the present and a little bit
of the past 5 / 39
What About Email? The usual way to talk/engage to users
6 / 39
Our Main Problem Standardize dozens of different emails i.e. language,
design, analytics, tools 7 / 39
Problems 8 / 39
What sort of users should we reach out to? 9
/ 39
When is the best time to send emails? 10 /
39
What sort of content should we show? 11 / 39
Should we standardize on content? 12 / 39
Step 0 Conversion Funnel (Pirate Metrics) AARRR 13 / 39
Funnel Step ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Role MARKETING MARKETING
+ PRODUCT PRODUCT PRODUCT + BIZDEV MARKETING AARRR 14 / 39
Step 1 Understanding (basic) Email Analytics Mostly Vanity Metrics (but
still useful) 15 / 39
Metrics (For Illustration Purposes Only) 16 / 39
Metrics 17 / 39
Delivery Rate 18 / 39
Open Rate 19 / 39
Click Through Rate 20 / 39
Unsubscribe Rate 21 / 39
Spam Reports 22 / 39
Conversion Rate Your own metric HERE 23 / 39
Step 2 Email Marketers/Engineers/Hackers Toolbelt for effective communication 24 /
39
A/B Testing How to A/B test emails? What to test?
Understading your audience, sample size, statistical significance 25 / 39
Design 26 / 39
A/B Testing Content, Subject Line 27 / 39
A/B Testing Delivery Time 28 / 39
Drip Campaigns 29 / 39
Event Based Engagement Campaigns 30 / 39
Segmentation 31 / 39
Some Products Worth Checking Out Sendgrid SendWithUs CampaignMonitor Customer.io 32
/ 39
Hacks and Lessons we Learned Along the Way 33 /
39
Personalized Content Beats standard email 34 / 39
The Inbox Stack Our Awesome Company Loves You (32) 35
/ 39
Semi-Logged in Emails Reduce the steps of your funnel 36
/ 39
Don't Oversell 37 / 39
Common Sense 38 / 39
Questions? 39 / 39