Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Email Marketing: Lessons Learned
Search
Ivayr Farah Netto
September 24, 2015
Technology
1
100
Email Marketing: Lessons Learned
Ivayr Farah Netto
September 24, 2015
Tweet
Share
More Decks by Ivayr Farah Netto
See All by Ivayr Farah Netto
When Node and APIs become BFFs
nettofarah
1
340
Rescuing legacy codebases with GraphQL
nettofarah
7
2.2k
Fighting Legacy Codebases with GraphQL and Rails
nettofarah
2
360
Making Your Way to Silicon Valley: Um Guia Prático
nettofarah
0
130
POLO: Working With Real World Data In Development
nettofarah
4
1.2k
Why I hate Caching. And the Things I'm Trying to do to Change it.
nettofarah
2
350
If THIS Then Deploy: A look into IFTTT's Infrastructure
nettofarah
1
240
Other Decks in Technology
See All in Technology
2025/07/22_家族アルバム みてねのCRE における生成AI活用事例
masartz
2
130
データエンジニアがクラシルでやりたいことの現在地
gappy50
1
200
AI エンジニアの立場からみた、AI コーディング時代の開発の品質向上の取り組みと妄想
soh9834
8
560
Datasets for Critical Operations by Dataform
kimujun
0
110
新規事業におけるAIリサーチの活用例
ranxxx
0
170
AI人生苦節10年で会得したAIがやること_人間がやること.pdf
shibuiwilliam
1
180
Shadow DOM & Security - Exploring the boundary between light and shadow
masatokinugawa
0
740
手動からの解放!!Strands Agents で実現する総合テスト自動化
ideaws
3
380
Step Functions First - サーバーレスアーキテクチャの新しいパラダイム
taikis
1
280
Power Automate のパフォーマンス改善レシピ / Power Automate Performance Improvement Recipes
karamem0
0
250
TypeScript 上達の道
ysknsid25
23
4.7k
AIコードアシスタントとiOS開発
jollyjoester
1
240
Featured
See All Featured
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Balancing Empowerment & Direction
lara
1
500
Keith and Marios Guide to Fast Websites
keithpitt
411
22k
Adopting Sorbet at Scale
ufuk
77
9.5k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
990
How STYLIGHT went responsive
nonsquared
100
5.7k
StorybookのUI Testing Handbookを読んだ
zakiyama
30
5.9k
Optimizing for Happiness
mojombo
379
70k
The Straight Up "How To Draw Better" Workshop
denniskardys
235
140k
Automating Front-end Workflow
addyosmani
1370
200k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
2.9k
The Cost Of JavaScript in 2023
addyosmani
51
8.6k
Transcript
EXPLORING MARKETING EMAILS LESSONS LEARNED @nettofarah 1 / 39
nettofarah github.com/nettofarah @nettofarah http://bit.ly/mkt-emails 2 / 39
Senior Product Engineer @ IFTTT 3 / 39
Emails at IFTTT 4 / 39
Mobile is the future, the present and a little bit
of the past 5 / 39
What About Email? The usual way to talk/engage to users
6 / 39
Our Main Problem Standardize dozens of different emails i.e. language,
design, analytics, tools 7 / 39
Problems 8 / 39
What sort of users should we reach out to? 9
/ 39
When is the best time to send emails? 10 /
39
What sort of content should we show? 11 / 39
Should we standardize on content? 12 / 39
Step 0 Conversion Funnel (Pirate Metrics) AARRR 13 / 39
Funnel Step ACQUISITION ACTIVATION RETENTION REVENUE REFERRAL Role MARKETING MARKETING
+ PRODUCT PRODUCT PRODUCT + BIZDEV MARKETING AARRR 14 / 39
Step 1 Understanding (basic) Email Analytics Mostly Vanity Metrics (but
still useful) 15 / 39
Metrics (For Illustration Purposes Only) 16 / 39
Metrics 17 / 39
Delivery Rate 18 / 39
Open Rate 19 / 39
Click Through Rate 20 / 39
Unsubscribe Rate 21 / 39
Spam Reports 22 / 39
Conversion Rate Your own metric HERE 23 / 39
Step 2 Email Marketers/Engineers/Hackers Toolbelt for effective communication 24 /
39
A/B Testing How to A/B test emails? What to test?
Understading your audience, sample size, statistical significance 25 / 39
Design 26 / 39
A/B Testing Content, Subject Line 27 / 39
A/B Testing Delivery Time 28 / 39
Drip Campaigns 29 / 39
Event Based Engagement Campaigns 30 / 39
Segmentation 31 / 39
Some Products Worth Checking Out Sendgrid SendWithUs CampaignMonitor Customer.io 32
/ 39
Hacks and Lessons we Learned Along the Way 33 /
39
Personalized Content Beats standard email 34 / 39
The Inbox Stack Our Awesome Company Loves You (32) 35
/ 39
Semi-Logged in Emails Reduce the steps of your funnel 36
/ 39
Don't Oversell 37 / 39
Common Sense 38 / 39
Questions? 39 / 39