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Building Flexible Design Systems

Building Flexible Design Systems

Yesenia Perez-Cruz

November 01, 2017

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  1. –Karri Saarinen, Building a Visual Language A unified design system

    is essential to building better and faster; better because a cohesive experience is more easily understood by our users, and faster because it gives us a common language to work with.
  2. A system is an interconnected set of elements coherently organized

    in a way that achieves something. –Donella Meadows, Thinking in Systems
  3. –Donella Meadows, Thinking in Systems A system is an interconnected

    set of elements coherently organized in a way that achieves something.
  4. Why? • Easier to design, build, launch, maintain, and evolve

    the sites on our platform.
 • Faster to launch new brands
  5. Problems to solve • What patterns/components do we need to

 • How can these components be combined to create distinct experiences? • How can we create a unique look & feel for 300+ sites using one visual design system?
  6. –Donella Meadows, Thinking in Systems A system is an interconnected

    set of elements coherently organized in a way that achieves something.
  7. What’s the audience goal? Is there a shared audience goal

    across all of our brands or are there differences? 
 What’s the editorial workflow? What range of content should this support?
  8. Start with fast, unified platform
 Be scenario-driven when creating variations

    Find key moments for visual brand expression that serve our audience 1. 2. 3.
  9. Fast, Unified Platform • Our platform should load quickly, be

    accessible, and work well across devices • We should have a unified core user experience
 • All components that we build should be available to all brands
  10. Scenario-Driven Variations • Scenarios, not layout, should drive variation •

    All patterns should solve a specific problem • We’re not creating a one-size- fits-all solution
  11. –Alla Kholmatova, Design Systems Keeping this map in my mind

    helped me think in families of patterns joined by a shared purpose, rather than individual pages.
  12. Identify core workflows and the patterns that need to support

    these workflows. Understand the role each pattern plays in a user’s journey. Define how the patterns work together 
 to create a cohesive experience.
  13. Workspace Facilitates user collaboration on records Board For items that

    are advancing through a linear workflow Reference For when users are primarily jumping to related records Salesforce, https://www.lightningdesignsystem.com/guidelines/layout/
  14. “Callout cards are used to encourage merchants 
 to take

    an action related to a new feature 
 or opportunity”
  15. Content Audit • Does it add value?
 • Is it

    available to more than 3 brands? 
 • Is it a must-have for 1 brand?
  16. Address Cost Rating out of 4 stars Book a Table

    Platform(s) Publisher Score out of 10 points Release Date Product Image Pro/Con List Score out of 10 points Buy Now Buttons
  17. • What’s the value of the homepage today?
 • Who’s

    our homepage audience?
 • What are they looking for?
 • How are our current homepages performing? Research Phase
  18. The audience from our user survey was more likely to

    use a phone, more likely to follow links from social media.
  19. • What’s new?
 • What’s important?
 • What’s helpful? The

    homepage should clearly answer these 3 questions:
  20. • Higher content density so users can see more content

    at a glance
 • Reverse chronological order
 • Priority is quick 
 consumption of content to serve the engaged homepage audience of repeat visitors STORY FEED
  21. “In the process of naming an element, you work out

    the function as a group and reach an agreement.” Alla Kholmatova, The Language of Modular Design
  22. Key Moments for Brand Expression • We must create a

    platform where brands can feel distinct • We need to express strong editorial voice and identity • Brand expression is more than just colors and logo
  23. Good Variation • If there’s a specific problem that we

    need a new pattern to solve • Determined by user scenarios and content needs • Strengthens brand voice in a way that serves our audience
  24. Bad Variation • Visual variation on components that serve the

    same function across brands, • Don’t do much to strengthen brand voice
  25. Now that we’re on a unified platform, we can create

    even more tailored experiences at scale.
  26. • The Language of Modular Design — Alla Kholmatova

    Design Systems — Alla Kholmatova
 • A Pattern Language — Christopher Alexander
 • Thinking in Systems — Donella Meadows References