10-15 years ago, via QR codes and early augmented reality, particularly in advertising. • Labatt’s Beer and Fanta soda offered opportunities to make the world come alive by pointing a flip-phone camera at their labels as markers or at QR codes. It was very common in advertising and persists today Ex1, Ex2, Ex3, Ex4: Multi-User AR Exp , Multi-User2 • You should review these examples to learn some dos and don’ts. Proposal Feedback