Presented at Midwest UX 2014
Producing CreativityBecause genius is unreliable!" # $ % &'@orderedlist
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!" # $ % &'What does it mean?What is Creativity?
!" # $ % &'cre·a·tiv·i·ty/ˌkrēāˈtivədē/noun• the use of the imagination ororiginal ideas, especially in theproduction of an artistic work.
!" # $ % &'Making Something NewTo put it another way
Robert Rauschenberg, 1973;acrylic, graphite, paper bags,and envelopes on paper, 72 in.x 60 in. (182.88 cm x 152.4 cm);Collection SFMOMA, Gift of theFrederick Weisman Company;© Robert RauschenbergFoundation / Licensed byVAGA, New York, NYUntitled
!" # $ % &'Creativity Isn’t EnoughFor UX Professionals
!" # $ % &'Clarity. Simplicity. Purpose.We strive for
!" # $ % &'Ideas are CheapAnd there’s always more
!" # $ % &'The result ofimplementing creativityis complication.
!" # $ % &'The Blank SlateStarting from nothing
!" # $ % &'It’s Not Really BlankA world of possibility
!" # $ % &'Embrace the PossibilitiesYour success is inside
!" # $ % &'ResearchGaining a new perspective
!" # $ % &'Take Your TimeThis step is important
!" # $ % &'Become an expert inthe problem space.
!" # $ % &'Talk with PeopleMore importantly, listen
!" # $ % &'Discuss Your LearningGive others the same knowledge
!" # $ % &'Write It DownCollect your thoughts together
!" # $ % &'Putting It Into ActionLeverage your new perspective
!" # $ % &'BrainstormingNarrowing down options
!" # $ % &'No Wrong AnswersBe wrong, it’ll be fine
!" # $ % &'Celebrate VolumeThe more ideas, the better
!" # $ % &'Get More InputTalk with the unusual suspects
!" # $ % &'Don’t Take It Too SeriouslyThese are just starting points
!" # $ % &'Let Those Ideas RestDon’t just jump in
!" # $ % &'No Clear Winner?Just pick one, seriously
!" # $ % &'Action Leads to ActionGetting started creates motivation
!" # $ % &'Keep At ItGood work takes effort
!" # $ % &'ExperimentationProving ideas wrong or right
!" # $ % &'Test with real users.Gather data.Measure.
!" # $ % &'Data is your best friendBack up your intuition with numbers
!" # $ % &'Trust Your GutVerify with data
!" # $ % &'A/B/n TestingA few of my favorite things
!" # $ % &'Decisions, DecisionsNot any more!
!" # $ % &'Freedom of ChoiceBecause being decisive is hard
!" # $ % &'Solve DisagreementsYou don’t have to pick one
!" # $ % &'FailureThe fastest way to get better
!" # $ % &'People Aren’t PerfectShocking, I know
!" # $ % &'Find Ways to Fail FastThe earlier the better
!" # $ % &'The user experience ismore important thanmy ego.
!" # $ % &'Failure Makes You BetterExperience counts, good or bad
!" # $ % &'SuccessOur desired outcome of creativity
!" # $ % &'The Obvious AnswerOf course it is…
!" # $ % &'Enjoy the DetailsThe important parts nobody notices
!" # $ % &'Creativity is not atalent. It’s the result ofa process.
!" # $ % &'Do your research.
!" # $ % &'Try new things.
!" # $ % &'Experiment.
!" # $ % &'You’ll be amazed at thethings you can create.
Thank you!!" # $ % &'
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