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Producing Creativity
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Steve Smith
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October 25, 2014
Design
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Producing Creativity
Presented at Midwest UX 2014
Steve Smith
PRO
October 25, 2014
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Transcript
Producing Creativity Because genius is unreliable ! " # $
% & ' @orderedlist
! " # $ % & ' What does it
mean? What is Creativity?
! " # $ % & ' cre·a·tiv·i·ty /ˌkrēāˈtivədē/ noun
• the use of the imagination or original ideas, especially in the production of an artistic work.
! " # $ % & ' Making Something New
To put it another way
Robert Rauschenberg, 1973; acrylic, graphite, paper bags, and envelopes on
paper, 72 in. x 60 in. (182.88 cm x 152.4 cm); Collection SFMOMA, Gift of the Frederick Weisman Company; © Robert Rauschenberg Foundation / Licensed by VAGA, New York, NY Untitled
! " # $ % & ' Creativity Isn’t Enough
For UX Professionals
! " # $ % & ' Clarity. Simplicity. Purpose.
We strive for
! " # $ % & ' Ideas are Cheap
And there’s always more
! " # $ % & ' The result of
implementing creativity is complication.
None
! " # $ % & ' The Blank Slate
Starting from nothing
None
None
! " # $ % & ' It’s Not Really
Blank A world of possibility
! " # $ % & ' Embrace the Possibilities
Your success is inside
! " # $ % & ' Research Gaining a
new perspective
! " # $ % & ' Take Your Time
This step is important
! " # $ % & ' Become an expert
in the problem space.
! " # $ % & ' Talk with People
More importantly, listen
! " # $ % & ' Discuss Your Learning
Give others the same knowledge
! " # $ % & ' Write It Down
Collect your thoughts together
! " # $ % & ' Putting It Into
Action Leverage your new perspective
! " # $ % & ' Brainstorming Narrowing down
options
! " # $ % & ' No Wrong Answers
Be wrong, it’ll be fine
! " # $ % & ' Celebrate Volume The
more ideas, the better
! " # $ % & ' Get More Input
Talk with the unusual suspects
! " # $ % & ' Don’t Take It
Too Seriously These are just starting points
! " # $ % & ' Let Those Ideas
Rest Don’t just jump in
! " # $ % & ' No Clear Winner?
Just pick one, seriously
! " # $ % & ' Action Leads to
Action Getting started creates motivation
! " # $ % & ' Keep At It
Good work takes effort
! " # $ % & ' Experimentation Proving ideas
wrong or right
! " # $ % & ' Test with real
users. Gather data. Measure.
! " # $ % & ' Data is your
best friend Back up your intuition with numbers
! " # $ % & ' Trust Your Gut
Verify with data
! " # $ % & ' A/B/n Testing A
few of my favorite things
! " # $ % & ' Decisions, Decisions Not
any more!
! " # $ % & ' Freedom of Choice
Because being decisive is hard
! " # $ % & ' Solve Disagreements You
don’t have to pick one
None
! " # $ % & ' Failure The fastest
way to get better
None
! " # $ % & ' People Aren’t Perfect
Shocking, I know
! " # $ % & ' Find Ways to
Fail Fast The earlier the better
! " # $ % & ' The user experience
is more important than my ego.
! " # $ % & ' Failure Makes You
Better Experience counts, good or bad
! " # $ % & ' Success Our desired
outcome of creativity
! " # $ % & ' The Obvious Answer
Of course it is…
None
! " # $ % & ' Enjoy the Details
The important parts nobody notices
! " # $ % & ' Creativity is not
a talent. It’s the result of a process.
! " # $ % & ' Do your research.
! " # $ % & ' Try new things.
! " # $ % & ' Experiment.
! " # $ % & ' You’ll be amazed
at the things you can create.
Thank you! ! " # $ % & '