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Ideation Methods Workshop

Ideation Methods Workshop

Workshop session on ideation methods on 18 March 2015. Full description will follow.

Paul Jervis Heath

March 18, 2015

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  1. MODERN HUMAN MODERN HUMAN Imagine what’s next… We’re a boutique

    design practice and innovation consultancy that specialises in imagining disruptive new products, services and experiences then making them a reality. @modhuman #uxlibs
  2. MODERN HUMAN Identify clichés in library services The first step

    is understanding the status quo: _ What are you and all of your competitors doing the same? _ What beliefs or assumptions do you have about how people become aware, choose, use and recommend your services (whether true or not)? _ What are the cliché steps a customer experiences when using your services? _ What pricing clichés exist?
  3. MODERN HUMAN Over to you… In your groups take 20

    minutes _ Use the sticky notes, markers and a fresh piece of brown paper _ Write one cliché per sticky note _ Discuss as you go
  4. MODERN HUMAN Subvert the clichés This is where we start

    to imagine disrupting the status quo… _ Which of your clichés can you invert? _ Which of your clichés can you scale? _ Which of your clichés can deny?
  5. MODERN HUMAN Over to you… In your groups take 15

    minutes. For every cliché… _ Imagine how you could subvert that cliché _ Try inverting, scaling and denying each of them _ Write the result that works best on a different coloured sticky note and stick it next to each cliché
  6. MODERN HUMAN Turn the subversions into provocations _ Your cliché+subversion

    pairs are perfect starting points to think about new ways to use digital to create new experiences _ We’re going to walk through the process of turning subversions into provocations…
  7. MODERN HUMAN Over to you… In your groups take 15

    minutes _ Winnow your clichés down to the 3 best _ This stage is very, very important so think carefully _ Choose the ones that you want to try and overcome or the ones that most hold your library back or the ones that offer the best opportunity to improve services or increase awareness _ Turn each of your cliché+subversion pairs into a question that starts with the phrase: “How might we…”
  8. MODERN HUMAN Quantity of ideas people come up with in

    a brainstorm Quantity of ideas people come up when working alone x2 Source: Does Group Participation When Using Brainstorming Facilitate or Inhibit Creative Thinking? Administrative Science Quarterly. Taylor, Berry & Block, 1958. @modhuman #uxlibs
  9. MODERN HUMAN Using traditional brainstorming When encouraged to discuss and

    critique each others ideas +20% Source: The "Rules" of Brainstorming: An Impediment to Creativity? IRLE Working Paper No. 167-08. Feinberg, Nemeth, 2008. @modhuman #uxlibs
  10. MODERN HUMAN “You can discover more about a person in

    an hour of play than in a year of conversation.” – Plato: Greek philosopher, mathematician & student of Socrates @modhuman #uxlibs
  11. MODERN HUMAN What? _ Give everyone 8 sticky notes _

    Participants have 5-minutes to list 6-8 ideas _ After each round everyone presents their ideas to the group very briefly _ In the following round each participant can either introduce more new ideas, build on someone else’s idea or merge other people’s ideas together. @modhuman #uxlibs
  12. MODERN HUMAN Your turn _ Take 45 minutes to generate

    ideas that answer your How Might We questions. _ Play 3-rounds of 6-8-5 to rapidly generate ideas for that experience @modhuman #uxlibs
  13. MODERN HUMAN In summary… _ Brainstorming is rubbish, don’t bother

    _ Serious play games and structured idea sessions help groups generate ideas collaboratively and constructively _ Generate ideas, then identify the best ones